
The new Stars eSports League aims to be the biggest competition of sports clubs La SESL presentar en las pr ximas semanas su estrategia y modelo de negocio. El ritmo de crecimiento interanual de los eSports es de hasta el 60% seg n PWC.
Los eSports dan un paso m s en la profesionalizaci n con la puesta en marcha de la Stars eSports League. La SESL, la liga de entidades deportivas que aspira a convertirse en un referente internacional en el mundo de los clubes, har su presentaci n oficial en las pr ximas semanas desvelando entonces su estrategia y detalles de la competici n.
Sergio Reyes, director general de la Stars eSports League, reconoce que podemos acelerar la inminente tendencia de crecimiento de los deportes electr nicos en el mercado global en t rminos de profesionalizaci n, competitividad, audiencias e inter s del mercado masivo, tanto a nivel de p blico como de las marcas de gran consumo . Reyes anticipaba que, tras un duro trabajo, este proyecto est listo para aglutinar a los mayores clubes internacionales ya que tenemos una perspectiva diferente de lo que son los esports en la actualidad .
Tanto los estudios de compa as reputadas y con amplia experiencia en el sector como Newzoo1 y Super Data2, como las grandes consultoras de negocio del mundo como Deloitte o PWC, apuntan que los deportes electr nicos tienen crecimientos interanuales acumulados de entre el 20% (las m s pesimistas) y el 60%. Deportes tradicionales como la NBA apenas superan el 5%, y las grandes ligas del f tbol europeo como la Premier brit nica o la Bundesliga alemana, pese a su fuerte expansi n en nuevos mercados, tienen crecimientos medios que oscilan entre el 10 y el 15% en los ltimos 4 a os.
Nuevos deportes como las Artes Marciales Mixtas de la UFC crecen tambi n a un ritmo sensiblemente inferior (10-20% durante los ltimos 4 a os).
Sergio Reyes a ade que estamos a un solo paso de dar el gran salto al mercado masivo. Lo ha dado la UFC desde que apareci la figura de Connor McGregor y lo ha dado la Premier League en Asia gracias a su brillante estrategia de negocio .
Seg n sus creadores, SESLeague pretende generar un ecosistema sostenible en el tiempo, atractivo para entidades, jugadores, agencias de clubes, agencias que representen a clubes deportivos en eSports, y la industria del videojuego competitivo en general.
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