Filmworkers Uses Scare Tactics in New Campaign for Cedar Fair

Filmworkers' new creative unit Churchill Studio encourages viewers to face their worst fears (while enjoying the thrill of their lives) in a new spot for amusement park giant Cedar Fair and Chicago agency Cramer-Krasselt. Everything You Fear is an all-CG spot introducing Banshee, a new roller coaster debuting at Cedar Fair's Kings Island park this summer.

In the spot, the giant ride appears to build itself and then takes park patrons on an adrenalin-pumping trip full of vertical loops, dives and zero-g rolls. The ride's ghostly namesake appears out of nowhere and pursues the riders, while emitting a bone-chilling scream. The narration notes that Banshee has everything you fear: your fear of heights of falling of flying of demons.

Led by Visual Effects Director Rob Churchill and Art Director Daniel Pernikoff, the team from Churchill Studio modeled the animation after prototype drawings and animatics of the new ride, recreating its architecture in precise, photo-real detail. The sense of menace is accentuated by setting the scene at dusk. The sunset hour allowed us to play with a lot of cool highlights and shadows, says Pernikoff. It's realistic, but surrealistic at the same time. Our 3D guys did an amazing job in adding the details that sell the effect.

The surreal tone is further enhanced by the appearance of the Banshee. The ghoulish figure forms out of a vapor trail and swoops over the screaming riders before resolving into the ride's logo. We broke the logo into its components parts-its arms and hands and tattered clothing, and animated each part individually, recalls Churchill. Working with Daniel on this first project was amazing!

Filmworkers provided editorial finishing for an additional 50 spots for Cedar Fair. The entire package will serve as the summer campaign for all of the parks in the group.

Filmworkers is located at 232 E. Ohio St. Penthouse, Chicago, IL 60611. For more information, visit http://www.filmworkers.com.

Everything You Fear from Filmworkers on Vimeo.

Credits

Title: Everything You Fear

Client: Cedar Fair Entertainment. Kelley Semmelroth, EVP/Chief Marketing Officer; Lupita Suda, Manager Advertising.

Agency: Cramer-Krasselt, Chicago. Pat Hanna, VP/Creative Director; Larry Liss, Assoc. Creative Director; David Petti; Assoc. Creative Director; Derek Green; Senior VP/Exec. Creative Director; Julie Sheridan, Senior VP/Group Account Director; Tiffany Williams, VP/Account Supervisor; Rich Mules, VP/Management Supervisor; Will Meyers, Producer; Liz Dacko, VP/Campaign Manager; Nancy Bernardin; Business Manager.

Animation & Post: Filmworkers (Churchill Studio). Daniel Pernikoff, Art Director/Lead Compositor; Rob Churchill, Nuke Compositor/Flame Online; Charlie Peterson, CGI Artist; Drew Parks, CGI Artist; Quin Barclay; CGI Artist; Fred Keller; Colorist; Jeff Charatz, Online Finish; Derek de Board, Executive Producer.

Edit: Beast Editorial. Angelo Valencia, Editor; Lauren Scheurer, Post Producer.

###

LINK:	http://news.creativecow.net/story/875816...
	See more stories from creativecow

Most recent headlines