In our latest technology article, Mariano Monteverde, VSN's Sales Director for the Asia-Pacific region, talks about the endless chances that the Cloud offers when combined with Media Management technologies.
The Cloud offers better media management
Today's Media & Entertainment industries are experiencing technology convergence. The irruption of second screens and smart devices and the new concept of TV everywhere have set the Cloud as the new paradigm for video distribution and consumption. To that extent we are seeing today that 4K UHD content is arriving first to Netflix or YouTube than to traditional broadcast networks.
Moreover, the Cloud also offers a new space of opportunities for B2B media applications and especially for the MAM as the core system of the M&E process management. Generalized benefits of the Cloud are open APIs -any cloud application cannot be understood without interaction with other applications- and a higher customization of parameters, or M-data, for tracking and linking processes.
But, what about video production and operations? What is the Cloud enabling and who is using it?
Editing has traditionally been one of the main challenges for enabling MAM systems on the Cloud. For this we have seen NLE solutions providing real-time streaming technology for distributed editing. However, distributed editing does not necessarily means that the hi-res content has to be centralized on the Cloud platform. For this reason, and taking in mind craft editors that are used to work upon very high standards, a proper Cloud-based MAM offers multi-storage configurations allowing local production storages configured for local editing, without having to resign to edit over 10G Ethernet or 8 G Fibre Channel storages.
As an analogy, in the same way a MAM can manage a SAN or a NAS together with a near-line storage such an LTO library, providing the user access for browsing and searching the whole repository and retrieving content of any of those when needed, the same applies to the Cloud.
Moreover, to bring practical sense to such implementation it is also necessary to provide rendering to the export while transferring media on the fly to the Cloud to dramatically reduce the new content registration process in the MAM.
Beyond hi-res video editing we can see several workflows being used by majors, telco operators and big private media holding groups. Now providers, as distributors or producers, or customers, as advertising agencies, can send content directly to the Cloud by specific access and web forms provided by the MAM. With such enriched contribution, the media can be normalized for post-production department quicker than ever.
For example, from the associated information received, new workflows for other providers as dubbing or subtitling companies may be automatically triggered after QC and acceptance of the content. A dubbing company may receive a notification that grants access to a certain media asset to retrieve a low-res proxy video file and request to provide back the audio tracks with the new dubbed languages.
Upon the reception of the audio tracks a new version of the hi-res media can be assembled by the MAM. Moreover, in case there is insertion of sponsorship in the content, also the sponsor may validate if such has been correctly provided before On-Air or publishing and confirm its acceptance with the proxy preview.
Basically, the new Cloud-based MAMs provide access from many locations and enable sharing workflows between different companies, facilitating multiple versions of the media for different platforms, from Social Networks, to subscription portals or traditional broadcast platforms, helping to engage audience and further monetization of content.
Taking all this tracking that happens in the Cloud also enables Business Intelligence tools to help general management and heads of departments to provide more successful content.
At VSN we have been and continue to work hard to redefine corporate media management solutions to take all the benefit of the new era of information. We are proud of VSNEXPLORER, the suite that makes today the operations of the future, and that is perfectly integrated with the Cloud to take advantage of all the opportunities it offers.
Mariano Monteverde APAC Sales Director
Google+
LinkedIn
Twitter
Facebook
Related News
VSN revolutionizes the Channel-in-a-Box market wit...
VSN presents VSNONE TV, its new Channel-in-a-Box s...
The key: IP-based and media management integrated ...
VSNEXPLORER allows for total visual customization ...
-- --
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
In our latest technology article, Mariano Monteverde, VSN's Sales Director for the Asia-Pacific region, talks about the endless chances that the Cloud offers when combined with Media Management technologies. 
