
By Kieran Kunhya, managing director, Open Broadcast Systems
Jenny Priestley 1 hour ago
By Kieran Kunhya, managing director, Open Broadcast Systems
target=_blank title=Share on LinkedIn class=share-linkedin> By Kieran Kunhya, managing director, Open Broadcast Systems
https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption title=Share via Email class=share-email>
There has been a lot of cynicism around using IP for contribution and production. While for some that cynicism remains, the technology is improving and already reaching many millions of viewers on a daily basis. This, coupled with the fact that most people are already watching on an IP enabled device, such as their phone or tablets, means that video providers are beginning to consider IP as the de facto form of contribution and soon production.
However, there remain some challenges to overcome which include reducing latency, but are mainly caused by an unwavering mindset.
Increasing Adoption
Over the last few years, we have seen a big growth in IP connectivity. More and more places across the globe are connected, often with business-grade connectivity. This doesn't necessarily mean typical broadcast quality connectivity however so many high end providers are not ready to move to IP. Instead, at the high end of the market, the video provider will generally use traditional satellite or private fibre connectivity. However, what we are seeing is a rise of providers especially in the mid-end of the market, looking to get more content to viewers and on more platforms. They are also looking to increase engagement, which is being achieved in a number of ways, including delivering multiple camera angles from live events and getting highlights out quicker. This is the kind of case where we see IP connectivity being used more and more.
At the same time, technology cycles are moving much more quickly these days and this is being driven by a growing need for instant coverage while keeping costs low. In the case of IP, the rise in breaking news, especially in the UK at the moment, is having a particular impact and has really accelerated the push of IP over the last few years.
Latency and Quality
Latency and quality are often cited as the main reason for not moving to IP. However, we are used to using satellites in the field and there is inherent latency with sending something into space. Ultimately, the latency challenges with IP are not as bad as people think. A lot of that comes down to shifting the mindset.
We know that big amounts of latency is a concern for video providers so it is something we have been working hard to reduce. Our latest software gets end-to-end latency down to just 60 milliseconds, one of the lowest latencies achievable in the industry across any full-frame contribution encoder. We can do this whilst not compromising on picture quality.
That said many current workflows still base themselves around traditional broadcast production latencies when the end user is now watching on an OTT device, where the downstream OTT workflow has tens of seconds of latency or sometimes even minutes. One can argue that saving milliseconds of latency during the production and contribution process makes limited difference to the overall latency.
Compressed vs Uncompressed
The choice between compressed and uncompressed can be quite confusing and it depends on what the operational goals are. Sometimes broadcasters may use compressed video using cloud playout to maximise flexibility, but then distribute it at the final stage using traditional broadcast technologies such as SDI. Currently, we see a real mixture from our customers in terms of compressed vs uncompressed. Some operators want traditional feeds, but some, especially the large ones, take content and keep it in the compressed domain. In many cases, operators want the best of both and actually will take in compressed feeds and treat them as uncompressed. Staying uncompressed is beneficial when there is significant downstream picture processing such as graphics insertion. Both types of workflow have their pros and cons and it is important that the decision is made carefully.
Standards
Along with mindsets, standards is by far the biggest barrier to IP adoption right now. The SMPTE ST2110 standard is the most commonly associated standard for compressed video. However, as with many video standards, it is not designed for Cloud usage at all. Unfortunately, it's a standard which is really designed for the past, not for today and certainly not for the next 40 years. It comes with a lot of legacy baggage and is simply put not flexible enough to adapt to new methods of contribution. Even with on-prem deployments there are significant interoperability challenges between equipment, especially with the numerous methods of handling audio.
Standards need to evolve. Uncompressed content within the cloud, and cloud facilities generally, are designed for other IT processes, not for broadcast, and there is definitely something missing from the uncompressed domain.
The Reliable Internet Stream Transport (RIST) protocol is going the right way to give providers something to work towards that is actually designed for the IP domain. It is a protocol for interoperable low latency contribution (compressed) quality video via unmanaged networks, including the internet. It is based on the Video Services Forum's TR-06-1 technical recommendation document and the collaboration of all leading vendors and global broadcast operators. What it does is gives us a simple yet highly effective method for interchanging professional signals between different vendors.
It is clear that standards are needed but what we have currently is simply not designed for today's TV environment. I sincerely hope the cloud playout standards come up with their own, even non cloud-n
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...
19/03/2026
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...
19/03/2026
Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...
19/03/2026
DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...
19/03/2026
Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...
19/03/2026
Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...
19/03/2026
Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...
19/03/2026
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
19/03/2026
Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...
19/03/2026
Triveni Digital, a trusted leader in ATSC 1.0 and ATSC 3.0 service delivery, data broadcasting and quality assurance solutions, today announced it will showcase...
19/03/2026
2026 NAB Show Exhibitor Preview
April 19 22
Las Vegas
Booth N.1328
Summary:
At the 2026 NAB Show in Las Vegas, Imagine Communications will showcase the lat...
19/03/2026
Broadcast playout leader highlights innovation and industry collaboration
Pebble, the leading automation, content management and integrated channel specialist...
19/03/2026
Tuxera, a leading provider of quality-assured file systems and networking technologies, is highlighting remarkable advances in performance at NAB Show (booth N1...
19/03/2026
Intinor will showcase several new developments to the Direkt platform at NAB 2026, including enhanced SRT monitoring, expanded HDR transport capabilities and su...
19/03/2026
Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to new research from C...
19/03/2026
Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nosta...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...