Sony Pixel Power calrec Sony

What is holding back IP adoption?

22/08/2019

By Kieran Kunhya, managing director, Open Broadcast Systems

Jenny Priestley 1 hour ago

By Kieran Kunhya, managing director, Open Broadcast Systems

target=_blank title=Share on LinkedIn class=share-linkedin> By Kieran Kunhya, managing director, Open Broadcast Systems

https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption title=Share via Email class=share-email>

There has been a lot of cynicism around using IP for contribution and production. While for some that cynicism remains, the technology is improving and already reaching many millions of viewers on a daily basis. This, coupled with the fact that most people are already watching on an IP enabled device, such as their phone or tablets, means that video providers are beginning to consider IP as the de facto form of contribution and soon production.

However, there remain some challenges to overcome which include reducing latency, but are mainly caused by an unwavering mindset.

Increasing Adoption

Over the last few years, we have seen a big growth in IP connectivity. More and more places across the globe are connected, often with business-grade connectivity. This doesn't necessarily mean typical broadcast quality connectivity however so many high end providers are not ready to move to IP. Instead, at the high end of the market, the video provider will generally use traditional satellite or private fibre connectivity. However, what we are seeing is a rise of providers especially in the mid-end of the market, looking to get more content to viewers and on more platforms. They are also looking to increase engagement, which is being achieved in a number of ways, including delivering multiple camera angles from live events and getting highlights out quicker. This is the kind of case where we see IP connectivity being used more and more.

At the same time, technology cycles are moving much more quickly these days and this is being driven by a growing need for instant coverage while keeping costs low. In the case of IP, the rise in breaking news, especially in the UK at the moment, is having a particular impact and has really accelerated the push of IP over the last few years.

Latency and Quality

Latency and quality are often cited as the main reason for not moving to IP. However, we are used to using satellites in the field and there is inherent latency with sending something into space. Ultimately, the latency challenges with IP are not as bad as people think. A lot of that comes down to shifting the mindset.

We know that big amounts of latency is a concern for video providers so it is something we have been working hard to reduce. Our latest software gets end-to-end latency down to just 60 milliseconds, one of the lowest latencies achievable in the industry across any full-frame contribution encoder. We can do this whilst not compromising on picture quality.

That said many current workflows still base themselves around traditional broadcast production latencies when the end user is now watching on an OTT device, where the downstream OTT workflow has tens of seconds of latency or sometimes even minutes. One can argue that saving milliseconds of latency during the production and contribution process makes limited difference to the overall latency.

Compressed vs Uncompressed

The choice between compressed and uncompressed can be quite confusing and it depends on what the operational goals are. Sometimes broadcasters may use compressed video using cloud playout to maximise flexibility, but then distribute it at the final stage using traditional broadcast technologies such as SDI. Currently, we see a real mixture from our customers in terms of compressed vs uncompressed. Some operators want traditional feeds, but some, especially the large ones, take content and keep it in the compressed domain. In many cases, operators want the best of both and actually will take in compressed feeds and treat them as uncompressed. Staying uncompressed is beneficial when there is significant downstream picture processing such as graphics insertion. Both types of workflow have their pros and cons and it is important that the decision is made carefully.

Standards

Along with mindsets, standards is by far the biggest barrier to IP adoption right now. The SMPTE ST2110 standard is the most commonly associated standard for compressed video. However, as with many video standards, it is not designed for Cloud usage at all. Unfortunately, it's a standard which is really designed for the past, not for today and certainly not for the next 40 years. It comes with a lot of legacy baggage and is simply put not flexible enough to adapt to new methods of contribution. Even with on-prem deployments there are significant interoperability challenges between equipment, especially with the numerous methods of handling audio.

Standards need to evolve. Uncompressed content within the cloud, and cloud facilities generally, are designed for other IT processes, not for broadcast, and there is definitely something missing from the uncompressed domain.

The Reliable Internet Stream Transport (RIST) protocol is going the right way to give providers something to work towards that is actually designed for the IP domain. It is a protocol for interoperable low latency contribution (compressed) quality video via unmanaged networks, including the internet. It is based on the Video Services Forum's TR-06-1 technical recommendation document and the collaboration of all leading vendors and global broadcast operators. What it does is gives us a simple yet highly effective method for interchanging professional signals between different vendors.

It is clear that standards are needed but what we have currently is simply not designed for today's TV environment. I sincerely hope the cloud playout standards come up with their own, even non cloud-n
LINK: https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

11/06/2026

HBSs Johannes Franken on Digital Innovations, the Role of the Influencer at the 2026 FIFA World Cup

The immense size of the tourney and its Atlantic-spanning operation also disting...

11/06/2026

Nielsen: Soccer Fandom in North America Tops 136 Million, Up 10.9% in Five Years

Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...

11/06/2026

Telemundo Announces All-Day Opening Day Coverage for FIFA World Cup 2026 on June 11

Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...

11/06/2026

Fubo Announces Distribution Agreement With NBCUniversal

FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...

11/06/2026

DAZN Announces In-App Features for FIFA World Cup 2026 Coverage in Spain, Italy, and Japan

DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...

11/06/2026

Roblox Report: Sports Engagement on Platform Drives Real-World Fandom and Purchases

Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...

11/06/2026

Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE Release Official FIFA World Cup 2026 Anthem DNA'

FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...

11/06/2026

ESPN Announces Extensive English- and Spanish-Language World Cup 2026 Coverage

ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...

11/06/2026

SVG Students To Watch: Teddy Batkin, Rochester Institute of Technology

The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering In...

11/06/2026

DAZN and DSPORTS Announce Distribution Agreement Across Five Latin American Countries

DAZN has announced a multi-year agreement to make DSPORTS channels available to ...

11/06/2026

Resource Actors Throughout the Years at Sundance Institute's Directors Lab

Laura Dern at the 1986 Sundance Institute Directors Lab (Photo by Eric Edwards) By Lucy Spicer It takes a village to bring together the Sundance Institute lab...

11/06/2026

Introducing a New Standard for Podcast Plays and Upgraded Creator Analytics Experience

As podcast formats evolve in the streaming era, podcasting needs updated, transp...

11/06/2026

RADAR Italia Unveils 6 New Artists and a New Approach for 2026

As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...

11/06/2026

5 Audiobooks that Amplify and Celebrate Queer Voices

Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...

11/06/2026

VSL introduce Synchron Solo Violin 1 & Cello (sordino)

First in new line of muted string libraries VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...

11/06/2026

Novation reveal the Launchkey 61 MK4 White

New colour option for 61-key Launchkey MK4 At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...

11/06/2026

Arturia announce the MiniLab 37

Larger, but still compact! Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...

11/06/2026

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield

Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...

11/06/2026

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the future battlefield

Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...

11/06/2026

MTI FILM acquires Mango/New Edit

MTI FILM acquires Mango/New Edit Posted by MTI Film on June 10, 2026 LOS ANGELES, CA - June 2026 - MTI FILM, the multiple Emmy Award winning Hollywood post-p...

11/06/2026

Ungrounded LLM Fabricates Every Detail for Nearly 1 in 5 Movie and TV Titles Tested, New Gracenote Report Finds

Study underscores the need for authoritative content intelligence to build trust...

11/06/2026

PTZOptics, LayerJot Partner on AI-Powered PTZ at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Chyron Unveils PAINT 10.4

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift for Revit and Archicad Integration Beta

Maxon Brings Real-Time Architectural Visualization to AIA26 With New Redshift fo...

11/06/2026

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design

ABC Kid's Caper Crew Shoots Australian Adventure with Blackmagic Design Brie Clayton June 11, 2026 0 Comments DP Judd Overton and team bring Wes A...

11/06/2026

PTZOptics and LayerJot demo Visual Reasoning at InfoComm...

PTZOptics, and LayerJot today announced live demonstrations at InfoComm 2026 showing how prompt-based AI, robotic camera control, and high-performance computing...

11/06/2026

Lightware launches GPIO Button to deliver simplified hard...

Lightware, an industry leader in signal management, announces the release of GPIO-Button-10S, a dedicated control interface enabling straightforward press-to-a...

11/06/2026

NABs LeGeyt Urges Congress to Limit NFL's Antitrust Exemption

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Fubo Inks New Distribution Agreement with NBCUniversal

Share Copy link Facebook X Linkedin Bluesky Email...

11/06/2026

Kiloview to Showcase Broadcast-Grade AV-over-IP Solutions...

Kiloview, a leading innovator in AV-over-IP video solutions, will return to InfoComm 2026 (Booth# N8327) with broadcast-grade AV-over-IP solutions designed for ...

11/06/2026

Australian Games Industry Glossary of Terms

Australian Games Industry Glossary of Terms 10 June 2026 From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...

11/06/2026

Berklee's Tonya Butler Named Music Business Educator of the Year

Berklee's Tonya Butler Named Music Business Educator of the Year The Music Business Association honored Butler at its annual Bizzy Awards. June 10, 2026 ...

11/06/2026

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement

Ann Mincieli to Receive Honorary Doctorate at Berklee NYC Graduate Commencement The five-time Grammy-winning engineer and producer, known for her longstanding...

11/06/2026

Daisy May Cooper rallies the nation ahead of ICC Womens T20 World Cup

Thursday 11 June 2026 Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...

11/06/2026

Hadewych Minis and Geert van Rampelberg to Star in New Netflix Series Directed by Paula van der Oest

Back to All News Hadewych Minis and Geert van Rampelberg to Star in New Netflix...

11/06/2026

Official Trailer for Anime Adaptation of Thunder 3' Unveiled Ahead of July 9 Premiere

Back to All News Official Trailer for Anime Adaptation of Thunder 3' Unvei...

11/06/2026

RT Radio 1 and Irish Lights mark RT 100 with special broadcasts from Ireland's Lighthouses

Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...

11/06/2026

Save Big and Play Bigger: GeForce NOW Summer Sale Brings Major Membership Savings

The GeForce NOW summer sale kicked off today with limited-time savings of up to ...

10/06/2026

SVG Sit-Down: Team Whistle's Joe Caporoso on Building World Cup Content Around Fans, Culture, IRL Experiences

DAZN-owned digital-media company launches three fan-first series leaning into cr...

10/06/2026

Clear-Com Appoints Jason Dino as Southwest Regional Sales Manager

Clear-Com has announced the appointment of Jason Dino as Southwest Regional Sales Manager USA, covering Southern California and the Southwest region. Dino joins...

10/06/2026

Caretta Research: 2026 World Cup Revenue Growth Due to More Matches; Rights Revenue Up 32%

An 11% decrease in number of global broadcast deals reflects the organization...

10/06/2026

Women Without Boundaries Awards Are Back!

The Women Without Boundaries Awards recognize women whose work is advancing the future of media, broadcast, AV, workplace technology, digital experience, and re...

10/06/2026

On Eve of World Cup Kickoff, FIFA and HBS Offer Deep Dive into IBC Operations, Commentary, and Ref Cam

Today is match day minus two for FIFA and HBS. On Thursday, there will be two ma...

10/06/2026

SES Supporting World's Biggest Soccer Tournament Broadcast Distribution Worldwide

SES is supporting broadcast distribution of the world's biggest football tou...

10/06/2026

BirdDog Achieves Full NDI 6.3 Compatibility Across Entire Product Line

NDI has announced that BirdDog has become the first hardware manufacturer to achieve full NDI 6.3 compatibility across its complete lineup of cameras, encoders,...

10/06/2026

Emmy Award-Winning Audio Team To Present at SVG Audio Symposium

Vince Caputo and Scott Carter, winners of the 2026 Sports Emmy for Outstanding Post Produced Audio have been announced as presenters for the 2026 SVG Advanced A...