Sony Pixel Power calrec Sony

What is holding back IP adoption?

22/08/2019

By Kieran Kunhya, managing director, Open Broadcast Systems

Jenny Priestley 1 hour ago

By Kieran Kunhya, managing director, Open Broadcast Systems

target=_blank title=Share on LinkedIn class=share-linkedin> By Kieran Kunhya, managing director, Open Broadcast Systems

https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption title=Share via Email class=share-email>

There has been a lot of cynicism around using IP for contribution and production. While for some that cynicism remains, the technology is improving and already reaching many millions of viewers on a daily basis. This, coupled with the fact that most people are already watching on an IP enabled device, such as their phone or tablets, means that video providers are beginning to consider IP as the de facto form of contribution and soon production.

However, there remain some challenges to overcome which include reducing latency, but are mainly caused by an unwavering mindset.

Increasing Adoption

Over the last few years, we have seen a big growth in IP connectivity. More and more places across the globe are connected, often with business-grade connectivity. This doesn't necessarily mean typical broadcast quality connectivity however so many high end providers are not ready to move to IP. Instead, at the high end of the market, the video provider will generally use traditional satellite or private fibre connectivity. However, what we are seeing is a rise of providers especially in the mid-end of the market, looking to get more content to viewers and on more platforms. They are also looking to increase engagement, which is being achieved in a number of ways, including delivering multiple camera angles from live events and getting highlights out quicker. This is the kind of case where we see IP connectivity being used more and more.

At the same time, technology cycles are moving much more quickly these days and this is being driven by a growing need for instant coverage while keeping costs low. In the case of IP, the rise in breaking news, especially in the UK at the moment, is having a particular impact and has really accelerated the push of IP over the last few years.

Latency and Quality

Latency and quality are often cited as the main reason for not moving to IP. However, we are used to using satellites in the field and there is inherent latency with sending something into space. Ultimately, the latency challenges with IP are not as bad as people think. A lot of that comes down to shifting the mindset.

We know that big amounts of latency is a concern for video providers so it is something we have been working hard to reduce. Our latest software gets end-to-end latency down to just 60 milliseconds, one of the lowest latencies achievable in the industry across any full-frame contribution encoder. We can do this whilst not compromising on picture quality.

That said many current workflows still base themselves around traditional broadcast production latencies when the end user is now watching on an OTT device, where the downstream OTT workflow has tens of seconds of latency or sometimes even minutes. One can argue that saving milliseconds of latency during the production and contribution process makes limited difference to the overall latency.

Compressed vs Uncompressed

The choice between compressed and uncompressed can be quite confusing and it depends on what the operational goals are. Sometimes broadcasters may use compressed video using cloud playout to maximise flexibility, but then distribute it at the final stage using traditional broadcast technologies such as SDI. Currently, we see a real mixture from our customers in terms of compressed vs uncompressed. Some operators want traditional feeds, but some, especially the large ones, take content and keep it in the compressed domain. In many cases, operators want the best of both and actually will take in compressed feeds and treat them as uncompressed. Staying uncompressed is beneficial when there is significant downstream picture processing such as graphics insertion. Both types of workflow have their pros and cons and it is important that the decision is made carefully.

Standards

Along with mindsets, standards is by far the biggest barrier to IP adoption right now. The SMPTE ST2110 standard is the most commonly associated standard for compressed video. However, as with many video standards, it is not designed for Cloud usage at all. Unfortunately, it's a standard which is really designed for the past, not for today and certainly not for the next 40 years. It comes with a lot of legacy baggage and is simply put not flexible enough to adapt to new methods of contribution. Even with on-prem deployments there are significant interoperability challenges between equipment, especially with the numerous methods of handling audio.

Standards need to evolve. Uncompressed content within the cloud, and cloud facilities generally, are designed for other IT processes, not for broadcast, and there is definitely something missing from the uncompressed domain.

The Reliable Internet Stream Transport (RIST) protocol is going the right way to give providers something to work towards that is actually designed for the IP domain. It is a protocol for interoperable low latency contribution (compressed) quality video via unmanaged networks, including the internet. It is based on the Video Services Forum's TR-06-1 technical recommendation document and the collaboration of all leading vendors and global broadcast operators. What it does is gives us a simple yet highly effective method for interchanging professional signals between different vendors.

It is clear that standards are needed but what we have currently is simply not designed for today's TV environment. I sincerely hope the cloud playout standards come up with their own, even non cloud-n
LINK: https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

30/06/2026

CazTVs 12 ENG Teams Across North America Keep Brazilian Fans on Top of World Cup

As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...

30/06/2026

UJAM release Retrocraft multi-effects

Brings together saturation & lo-fi effects Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...

30/06/2026

Zensphere v2 from Rapid Flow

New IR reverb engine, Juno-inspired chorus & more The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...

30/06/2026

Shy Audio release Shy 90s Smack

Excels at heavy-handed VCA compression For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...

30/06/2026

Apple raise Mac & iPad prices

Component scarcity drives cost increases Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...

30/06/2026

Statement regarding GetUp Save Our SBS' campaign

Statement regarding GetUp Save Our SBS' campaign 30 June, 2026 Media releases The GetUp Save Our SBS' campaign is an independent initiative. SBS ...

30/06/2026

The First Hitachi Cash Recycling Devices in the EU Were Deployed at Bank Pekao S.A.

Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy! and Wheel of Fortune

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

30/06/2026

Telemundo, Peacock See More Record Setting World Cup Audiences

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

FOR-A America Adds Two Execs to U.S. Sales Team

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

A3SA Disputes Weigel Assertions that NextGen TV Threatens EAS

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

MainStreaming Selected by ITV to Support Delivery of ITVX...

MainStreaming, the award-winning and innovative Edge Video Delivery Network, today announced that it has been selected by ITV to support the delivery of ITVX, I...

30/06/2026

Chyron Launches New Chyron Academy

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Clear-Com Upgrades Communication Systems for Jeopardy and...

When Wheel of Fortune and Jeopardy! needed to upgrade their wireless communications system, they turned to Clear-Com FreeSpeak wireless for their iconic televi...

30/06/2026

Supreme Court Gives Trump Tight Control over Independent Regulators

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rocket Lab to Acquire Iridium in $8 Billion Deal

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Kyocera AVX Releases New Web-Based Antenna Integration Tool

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

YouTube Shorts Get a Makeover

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Rise Announces 2026 Worldwide Mentoring Cohorts

Share Copy link Facebook X Linkedin Bluesky Email...

30/06/2026

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type B Memory Card

Other World Computing Launches New Atlas Core Line with 256GB CFExpress 4.0 Type...

30/06/2026

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 years Document-

DaVinci Resolve Studio Used for Taketoshi Sado's Perfume Cold Sleep -25 year...

30/06/2026

FOR-A America Expands U.S. Sales Team to Accelerate Growth of Software-Defined Solutions

Fernando Cruz and Jaz Wray Join as Regional Sales Managers; Bringing Extensive S...

30/06/2026

How NVIDIA's Inference Software Stack Powers the Lowest Token Cost

As organizations move from AI pilots to production AI factories, infrastructure decisions have shifted from peak chip specifications to cost per token: how many...

30/06/2026

Into the Omniverse: Three Workflows for Improving Vision AI Agent Accuracy With Synthetic Data and Fine-Tuning

Editor's note: This post is part of Into the Omniverse, a series focused on ...

30/06/2026

June 29, 2026

Scripps Research scientists demonstrate a faster, cheaper route to making critical drugs using common table sugar New method illustrates how to build a tough ch...

29/06/2026

Op-Ed: Why the 2026 World Cup Is Redefining the Economics of Live Sports Production

By Andy Rayner, CTO, Appear The 2026 FIFA World Cup is the largest football tou...

29/06/2026

Study: Esports Plays Major Role in Gen Z Media Habits, Purchasing Behavior

A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...

29/06/2026

ESPN Sets Multiplatform Plans for America 250 Celebration

ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...

29/06/2026

OBSBOT Named Official Camera and Webcam Partner of Esports World Cup 2026

The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...

29/06/2026

Insight Productions Launches Insight Storm, 53-Foot Esports Broadcast Truck

Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...

29/06/2026

Gravity Media Delivers Global Distribution, Streaming Services for World Economic Forum in Dalian

Gravity Media once again provided broadcast, streaming, and content-distribution...

29/06/2026

Wimbledon Introduces AI-Powered Fan Features, Modernized Digital Platforms for 2026 Championships

The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...

29/06/2026

Evolve Dark Matter from Excite Audio

Four-layer instrument aimed at dark electronic music Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...

29/06/2026

Tracktion unleashes Waveform 14 DAW

New AI Assistant, Multi-channel Audio, ARA2 improvements & more Tracktion's DAW software has just received its latest major update, gaining a selection ...

29/06/2026

Focusrite publish 2026 Sustainability Report

Details environmental policies & results The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...

29/06/2026

Comcast to Spin Off NBCUniversal, Sky

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Supreme Court Rules Trump Can Fire FTC Commissioner Without Cause

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

CVP Launches Warranty plus to Protect Professional Equipm...

CVP, one of Europes leading suppliers of professional video and broadcast solutions, has announced the launch of CVP Warranty , a new extended warranty programm...

29/06/2026

TitanTV Hires Mark Hadley as Technology Specialist

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Fox Sports Delivers Another FIFA Mens World Cup Audience Record

Share Copy link Facebook X Linkedin Bluesky Email...

29/06/2026

Claude Meets Blackwell Ultra: Anthropic's Models Now Run on NVIDIA GB300 in Azure

Anthropic's Claude models in Microsoft Foundry - hosted on Microsoft Azure a...

29/06/2026

Arvato Systems Achieves AWS Cloud Operations Competency

Arvato Systems Achieves AWS Cloud Operations Competency The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...

29/06/2026

Ger Gilroy to join RT to present a Daily Sports Podcast

RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...

29/06/2026

OUTsurance announced as sponsors of Oliver Callan on RT Radio 1

RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July. Oliver Callan doubles the fun, delivering two ...

29/06/2026

Open Models, Closed Environments: Palantir Brings Secure AI to US Agencies With NVIDIA Nemotron

Showcasing the importance of open source innovation in American AI, Palantir'...

28/06/2026

Softube unveil lower cost Console 1 Compact

Half-size model joins Console 1 line-up Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...