Sony Pixel Power calrec Sony

What is holding back IP adoption?

22/08/2019

By Kieran Kunhya, managing director, Open Broadcast Systems

Jenny Priestley 1 hour ago

By Kieran Kunhya, managing director, Open Broadcast Systems

target=_blank title=Share on LinkedIn class=share-linkedin> By Kieran Kunhya, managing director, Open Broadcast Systems

https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption title=Share via Email class=share-email>

There has been a lot of cynicism around using IP for contribution and production. While for some that cynicism remains, the technology is improving and already reaching many millions of viewers on a daily basis. This, coupled with the fact that most people are already watching on an IP enabled device, such as their phone or tablets, means that video providers are beginning to consider IP as the de facto form of contribution and soon production.

However, there remain some challenges to overcome which include reducing latency, but are mainly caused by an unwavering mindset.

Increasing Adoption

Over the last few years, we have seen a big growth in IP connectivity. More and more places across the globe are connected, often with business-grade connectivity. This doesn't necessarily mean typical broadcast quality connectivity however so many high end providers are not ready to move to IP. Instead, at the high end of the market, the video provider will generally use traditional satellite or private fibre connectivity. However, what we are seeing is a rise of providers especially in the mid-end of the market, looking to get more content to viewers and on more platforms. They are also looking to increase engagement, which is being achieved in a number of ways, including delivering multiple camera angles from live events and getting highlights out quicker. This is the kind of case where we see IP connectivity being used more and more.

At the same time, technology cycles are moving much more quickly these days and this is being driven by a growing need for instant coverage while keeping costs low. In the case of IP, the rise in breaking news, especially in the UK at the moment, is having a particular impact and has really accelerated the push of IP over the last few years.

Latency and Quality

Latency and quality are often cited as the main reason for not moving to IP. However, we are used to using satellites in the field and there is inherent latency with sending something into space. Ultimately, the latency challenges with IP are not as bad as people think. A lot of that comes down to shifting the mindset.

We know that big amounts of latency is a concern for video providers so it is something we have been working hard to reduce. Our latest software gets end-to-end latency down to just 60 milliseconds, one of the lowest latencies achievable in the industry across any full-frame contribution encoder. We can do this whilst not compromising on picture quality.

That said many current workflows still base themselves around traditional broadcast production latencies when the end user is now watching on an OTT device, where the downstream OTT workflow has tens of seconds of latency or sometimes even minutes. One can argue that saving milliseconds of latency during the production and contribution process makes limited difference to the overall latency.

Compressed vs Uncompressed

The choice between compressed and uncompressed can be quite confusing and it depends on what the operational goals are. Sometimes broadcasters may use compressed video using cloud playout to maximise flexibility, but then distribute it at the final stage using traditional broadcast technologies such as SDI. Currently, we see a real mixture from our customers in terms of compressed vs uncompressed. Some operators want traditional feeds, but some, especially the large ones, take content and keep it in the compressed domain. In many cases, operators want the best of both and actually will take in compressed feeds and treat them as uncompressed. Staying uncompressed is beneficial when there is significant downstream picture processing such as graphics insertion. Both types of workflow have their pros and cons and it is important that the decision is made carefully.

Standards

Along with mindsets, standards is by far the biggest barrier to IP adoption right now. The SMPTE ST2110 standard is the most commonly associated standard for compressed video. However, as with many video standards, it is not designed for Cloud usage at all. Unfortunately, it's a standard which is really designed for the past, not for today and certainly not for the next 40 years. It comes with a lot of legacy baggage and is simply put not flexible enough to adapt to new methods of contribution. Even with on-prem deployments there are significant interoperability challenges between equipment, especially with the numerous methods of handling audio.

Standards need to evolve. Uncompressed content within the cloud, and cloud facilities generally, are designed for other IT processes, not for broadcast, and there is definitely something missing from the uncompressed domain.

The Reliable Internet Stream Transport (RIST) protocol is going the right way to give providers something to work towards that is actually designed for the IP domain. It is a protocol for interoperable low latency contribution (compressed) quality video via unmanaged networks, including the internet. It is based on the Video Services Forum's TR-06-1 technical recommendation document and the collaboration of all leading vendors and global broadcast operators. What it does is gives us a simple yet highly effective method for interchanging professional signals between different vendors.

It is clear that standards are needed but what we have currently is simply not designed for today's TV environment. I sincerely hope the cloud playout standards come up with their own, even non cloud-n
LINK: https://www.tvbeurope.com/features/what-is-holding-back-ip-adoption...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

15/05/2026

Lightware Highlights Scalable USB-C and AV-over-IP Innova...

Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...

15/05/2026

IAB Releases Campaign Data Standards 1.0 for Public Comment

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

ARRI Expands Management Board

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Gray Media Names Joanie Vasiliadis SVP of Transformation

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Study: Data and Measurement Problems Reduce CTV Ad Budgets

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

Upfronts: WBD Expands Advanced Ad Capabilities and AI Ad Tech

Share Copy link Facebook X Linkedin Bluesky Email...

15/05/2026

VLAST Powers PLAVEs Asia Tour Encore with AJA Gear

Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...

15/05/2026

Sun Broadcast Futureproofs Dayalbaghs Multimedia Van with...

Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...

15/05/2026

Disguise and Creative Technology Power Eurovision for the...

Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...

14/05/2026

Sweetwater and Airstream Unveil Mobile Dolby Atmos Recording Studio

Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...

14/05/2026

American Association of Professional Baseball Expands Broadcast Distribution for 2026 Season

The American Association of Professional Baseball (AAPB) has announced a new par...

14/05/2026

ESPN to Establish Week-Long Super Bowl LXI Broadcast Center on Santa Monica Beach

ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...

14/05/2026

Amagi Announces Major Upgrade to CLOUDPORT Cloud Broadcast Platform

Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...

14/05/2026

Clear-Com to Showcase New Products and Platform Updates at InfoComm 2026

Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...

14/05/2026

Ikegami to Exhibit at BroadcastAsia 2026 with Two New Viewfinder Premieres

Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...

14/05/2026

dB Broadcast Delivers IP-Based OB Trucks for Cloudbass Featuring Grass Valley LDX 100 Cameras

Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...

14/05/2026

NAGRAVISION and WPBSA Launch Play Snooker Digital Platform

NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...

14/05/2026

Belden To Acquire RUCKUS Networks for Approximately $1.85 Billion

Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...

14/05/2026

NVIDIA Releases Content Localization Blueprint for AI-Assisted Dubbing and Speech Translation

NVIDIA has released the Content Localization Blueprint, a modular reference arch...

14/05/2026

Disney+ To Stream Banana Bowl Championship Live This October

Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...

14/05/2026

Arkona and Manifold To Exhibit on Magna Systems Stand at BroadcastAsia 2026

Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...

14/05/2026

Haivision Webinar: New Broadcast Contribution Products Featuring Minor League Baseball Case Study

Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...

14/05/2026

The CW Network and ESPN Announce ACC Sublicense Agreement Through 2030-31 Season

The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...

14/05/2026

Detroit Pistons Ink Local Media Rights Deal With Scripps Sports

The agreement marks Scripps Sports' first NBA local rights deal...

14/05/2026

Report: Broadcasting Among Hardest-Hit Industries as AI Reshapes the Workforce

A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...

14/05/2026

Madonna, Shakira, and BTS to Headline First-Ever FIFA World Cup Final Halftime Show

Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...

14/05/2026

Sundance Institute Names 2026 Episodic Lab Fellows

LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...

14/05/2026

Spotify Expands Music Access for Young Listeners, Extending Managed Accounts to Free Tier

At Spotify, we're focused on making every listening experience feel intentio...

14/05/2026

Spotify Brings Nashville's Songwriting Community Together for Mental Health Summit

Spotify recently welcomed songwriters, artists, executives, and music students t...

14/05/2026

Sonuscore update Lux Orchestral Strings

New articulations, ostinatos, Motion Scoring Articulation Sets & more Sonuscore's flagship cinematic string library has just been treated to a significa...

14/05/2026

Pr Recording & Residence

World-class studio opens on T rkiye's Aegean coast P r Recording & Residence have announced their official opening, introducing a new world-class reside...

14/05/2026

Nugen Audio update DialogCheck

Now supports channel layouts up to 9.1.6 Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...

14/05/2026

UVI release Orchestral Suite 2

New recordings & one-key chord tool UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...

14/05/2026

Rob Papen launch eXplorer 11

Two new arrivals & expanded factory content Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...

14/05/2026

FSK Audio release QRonicle

Embed QR codes into DAW sessions FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...

14/05/2026

SBS Board appoints Jane Palfreyman Managing Director

SBS Board appoints Jane Palfreyman Managing Director 13 May, 2026 Media releases The Special Broadcasting Service (SBS) Board of Directors is pleased to an...

14/05/2026

Transforming bold ideas into market-ready productions: Digital Originals returns

Transforming bold ideas into market-ready productions: Digital Originals returns 14 May, 2026 Media releases SBS, NITV and Screen Australia have announced ...

14/05/2026

Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on Free Speech and Powerful Stories of Justice and Survival

Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...

14/05/2026

Rohde & Schwarz transforms spectrum complexity into situational awareness and effective countermeasures at AOC Europe 2026

Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...

14/05/2026

Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled uncrewed operations

Rohde & Schwarz and Quantum Systems join forces to redefine EW and C-UAS-enabled...

14/05/2026

Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO Technical Interoperability Exercise 2026

Rohde & Schwarz showcases STANAG aligned ARDRONIS Counter UAS capability at NATO...

14/05/2026

Code of Silence wins Best Drama Series at the 2026 BAFTA's!

Code of Silence has won the BAFTA for Best Drama Series at Sunday night's ceremony at the Royal Festival Hall. The series, starring Rose Ayling-Ellis and w...

14/05/2026

The Wraith Shield Advantage: Transforming L3Harris Radios into AI-Enabled Counter-UAS Sensors

Soldiers equipped with Falcon IV radios will soon gain a sense-and-protect capa...

14/05/2026

Getting into the Space Nuclear Power Game with Next-Generation Technology

Artists concept of the L3Harris Next Gen RTG in flight configuration, designed to provide 250 watts of reliable power for decades-long missions in deep space....

14/05/2026

Vivid Broadcast builds remote production network around Calrec

Vivid Broadcast was embracing remote production long before it became the industry norm. Now, with Calrec's True Control 2.0-enabled Argo M and Type R conso...

14/05/2026

Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option

Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid...