
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is bringing cinematic-quality graphics and immersive content experiences powered by Unreal Engine to news, sports programs, and other fast-paced planned, yet dynamic workflows. Pixotope leverages Erizos Studio to provide customers with a familiar template-based, rundown-driven solution that integrates seamlessly with Newsroom systems and automation-driven workflows. Customers can create and mix character generator (CG), extended reality (XR), augmented reality (AR), and virtual studio (VS) graphics elements, up-leveling visual story-telling, and branding.
Pixotope will be unveiling its new broadcast graphics workflow at NAB 2024 in the Pixotope Tech Den (N201LMR).
"No matter if it s a feature film or the nightly news, viewers crave for larger-than-life, immersive, and cinematic visuals. Leveraging Erizos exceptional graphics control technology, we re facilitating the integration of Unreal Engine s top-tier graphics and Pixotope best-in-industry virtual production capabilities into the broadcast graphics pipeline. It s a seamless experience that is potent enough to revolutionize the way broadcasters can promote their brand, deliver their stories with more visual emotion, and expand their viewers across all platforms," says Marcus Brodersen, CEO of Pixotope.
New Branding and Visual Storytelling Opportunities
Pixotope covers the entire virtual production workflow from camera and talent tracking to augmented reality (AR) and virtual studio graphics and extended reality (XR). The platform is compatible with the latest version of Unreal Engine, including 5.4; users will be able to make use of Unreal Motion Design as part of their graphic packages immediately upon its release.
Unreal Motion Design reimagines what is possible in broadcast and news graphics workflows, it opens the doors for completely new viewer experiences, adds Marcus.
Familiar Broadcast Graphics Workflow with Greater Operational Efficiency
Pixotope leverages the MOS-compliant Erizos Studio multi-channel graphic controller to consolidate the management and operation of multiple graphics pipelines. A single operator can control virtual studio, AR, and XR graphics side by side with CG overlay graphics. This eliminates the time-consuming synchronization of separate provider platforms and allows for shorter training time for operators. The seamless integration also provides a template-based, rundown-driven work environment that is based on traditional broadcast workflows, making it easy for customers to step in and immediately begin assembling stunning visuals.
Erizos and Pixotope have been battle-tested to meet the rigorous demands of live production environments, says Erizos CEO Ronny van den Bergh. This proven reliability, paired with our deep understanding, passion, and commitment to simplifying, streamlining, and improving the overall quality of graphics, makes our partnership incredibly beneficial for broadcasters worldwide. Our respective areas of expertise will help increase all customers quality and workflow efficiency.
The new Pixotope broadcast graphics solution is offered as a turnkey solution from Pixotope. For more information, please visit https://www.pixotope.com/solutions/broadcast-graphics.
North America Stories
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
03/03/2026
From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema.
Mexico City, March 3, 2026 - At a moment of he...
03/03/2026
Nielsen's DMA data gives Magellan AI users a standardized way to measure th...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Marshall Electronics premieres the CV356-10X, its latest compact 10X camera that offers Full HD with simultaneous SDI and HDMI outputs, at NAB 2026 (Booth C8339...
03/03/2026
farmerswife, the industry-leading enterprise operations platform for broadcast and post-production, today announced it will exhibit at NAB Show 2026 in Las Vega...
03/03/2026
Manfrotto has announced that the Manfrotto ONE Hybrid tripod has won the iF DESIGN AWARD 2026, one of the world's most respected design honours.
Selected ...
03/03/2026
DHD is expanding the capabilities of its DX2, RX2, SX2 and TX2 broadcast audio mixers, RM1 portable production unit and XC3/XD3/XS2 processing cores with the in...
03/03/2026
Leading video software provider Synamedia and MoMe, a leading Spanish consultancy and systems integrator, today announced the launch of Spain's first stream...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Home Post Production has further expanded its factual, unscripted, and entertainment capabilities with the acquisition of Picture Shop Bristol, a leading post h...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Back to All News
Kai Ko and Wang Po-chieh Unleash Divine Glory in Electrifying ...
03/03/2026
Back to All News
My Dearest Se orita, by Fernando Gonz lez Molina, Arrives on N...
03/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages surge Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...