
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, is bringing cinematic-quality graphics and immersive content experiences powered by Unreal Engine to news, sports programs, and other fast-paced planned, yet dynamic workflows. Pixotope leverages Erizos Studio to provide customers with a familiar template-based, rundown-driven solution that integrates seamlessly with Newsroom systems and automation-driven workflows. Customers can create and mix character generator (CG), extended reality (XR), augmented reality (AR), and virtual studio (VS) graphics elements, up-leveling visual story-telling, and branding.
Pixotope will be unveiling its new broadcast graphics workflow at NAB 2024 in the Pixotope Tech Den (N201LMR).
"No matter if it s a feature film or the nightly news, viewers crave for larger-than-life, immersive, and cinematic visuals. Leveraging Erizos exceptional graphics control technology, we re facilitating the integration of Unreal Engine s top-tier graphics and Pixotope best-in-industry virtual production capabilities into the broadcast graphics pipeline. It s a seamless experience that is potent enough to revolutionize the way broadcasters can promote their brand, deliver their stories with more visual emotion, and expand their viewers across all platforms," says Marcus Brodersen, CEO of Pixotope.
New Branding and Visual Storytelling Opportunities
Pixotope covers the entire virtual production workflow from camera and talent tracking to augmented reality (AR) and virtual studio graphics and extended reality (XR). The platform is compatible with the latest version of Unreal Engine, including 5.4; users will be able to make use of Unreal Motion Design as part of their graphic packages immediately upon its release.
Unreal Motion Design reimagines what is possible in broadcast and news graphics workflows, it opens the doors for completely new viewer experiences, adds Marcus.
Familiar Broadcast Graphics Workflow with Greater Operational Efficiency
Pixotope leverages the MOS-compliant Erizos Studio multi-channel graphic controller to consolidate the management and operation of multiple graphics pipelines. A single operator can control virtual studio, AR, and XR graphics side by side with CG overlay graphics. This eliminates the time-consuming synchronization of separate provider platforms and allows for shorter training time for operators. The seamless integration also provides a template-based, rundown-driven work environment that is based on traditional broadcast workflows, making it easy for customers to step in and immediately begin assembling stunning visuals.
Erizos and Pixotope have been battle-tested to meet the rigorous demands of live production environments, says Erizos CEO Ronny van den Bergh. This proven reliability, paired with our deep understanding, passion, and commitment to simplifying, streamlining, and improving the overall quality of graphics, makes our partnership incredibly beneficial for broadcasters worldwide. Our respective areas of expertise will help increase all customers quality and workflow efficiency.
The new Pixotope broadcast graphics solution is offered as a turnkey solution from Pixotope. For more information, please visit https://www.pixotope.com/solutions/broadcast-graphics.
North America Stories
06/01/2026
Peacock Bringing Dolby Vision and Dolby Atmos to Live Sports ContentPeacock is the first streamer to embrace Dolbys full suite of advanced picture/sound innovat...
06/01/2026
SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...
06/01/2026
Quintar Meta Spatial SDK Integration Promises Next-Level XR ExperiencesBy Ken Kerschbaumer, Editorial Director
Tuesday, January 6, 2026 - 9:41 am
Print This...
06/01/2026
Milano Cortina 2026: BBC Sport Previews Broadcast Ops, Studio Setup, Social Medi...
06/01/2026
Dolby's Jason Power on Elevating Live Sports Through Immersive Audio and HDR...
06/01/2026
DAZN's Global CRO Walker Jacobs on the Streamer's Breakout Year in the U...
06/01/2026
California Dreamin': LA28's SVP of Media Jim Bell Previews the Olympic a...
06/01/2026
One Month Out From Winter Olympics Opening Ceremony, NBC Sports in Final Prep fo...
06/01/2026
Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxe...
06/01/2026
Fox Sports President and COO Mark Silverman Shifts to Consulting RoleBy Ken Kerschbaumer, Editorial Director
Tuesday, January 6, 2026 - 2:37 pm
Print This S...
06/01/2026
In a live broadcast, L3Harris CFO and Missile Solutions President Ken Bedingfield joined Morgan Brennan on CNBCs Closing Bell: Overtime. Bedingfield discussed...
06/01/2026
First-of-its-kind SSP capability delivers program-level insight and brand suitab...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Boston Conservatory at Berklee Kicks Off Spring Center Stage Season in February Boston Conservatory at Berklee's Center Stage season continues this spring...
06/01/2026
Operative, the preferred advertising management solution provider for the world's leading media brands, today announced a new AOS Services Platform, advanci...
06/01/2026
Beam Dynamics has strengthened its leadership team with two appointments to support the company's next stage of growth. Jonathan Rollman will lead product s...
06/01/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, has today announced the appoin...
06/01/2026
Friend MTS, the number one anti-piracy provider and video cybersecurity partner in entertainment, media and sports, today announced a partnership with Jasmine I...
06/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
06/01/2026
Back to All News
The Wait is Finally Over... Museum of Innocence Premiering on ...
05/01/2026
NFL's Blake Jones on How the League's Latest Video Additions Change How ...
05/01/2026
Spiideo's Scott Bushman on How AI Is Already Powering Live Sports ProductionFrom a line of camera systems to its automated production platform, the tech ven...
05/01/2026
MELBOURNE, Fla., Jan. 5, 2026 - L3Harris Technologies (NYSE: LHX) today announce...
05/01/2026
MELBOURNE, Fla., Jan. 5, 2026 - Effective today, L3Harris Technologies (NYSE: LHX) has reorganized its business structure from four to three business segments, ...
05/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
05/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Skyworth, one of the world's largest manufacturers of smart TVs and home enterta...
05/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
05/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
05/01/2026
At the CES trade show running this week in Las Vegas, NVIDIA announced that the ...
05/01/2026
Open-source AI is accelerating innovation across industries, and NVIDIA DGX Spar...
05/01/2026
NVIDIA DGX SuperPOD is paving the way for large-scale system deployments built on the NVIDIA Rubin platform - the next leap forward in AI computing.
At the CES...
05/01/2026
AI is powering breakthroughs across industries, helping enterprises operate with...
05/01/2026
NVIDIA founder and CEO Jensen Huang took the stage at the Fontainebleau Las Vega...
05/01/2026
At the CES trade show, NVIDIA today announced DLSS 4.5, which introduces Dynamic...
05/01/2026
2025 marked a breakout year for AI development on PC.
PC-class small language m...
05/01/2026
Announced at the CES trade show running this week in Las Vegas, NVIDIA is bringi...
05/01/2026
Back to All News
Netflix Released the Trailer of To Love, to Lose Set to Premie...
05/01/2026
Back to All News
Can This Love Be Translated?' Main Trailer Presents a Hea...
04/01/2026
Back to All News
Netflix Renews Breakout Family Favorite Single Papa for Season...
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...