Creating a Cohesive Communications Experience in the Toy Industry

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Home chevron_right News & Events chevron_right News chevron_right Creating a Cohesive Communications Experience in the Toy Industry

Creating a Cohesive Communications Experience in the Toy Industry 11/1/2023

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From Barbie to Hot Wheels, there's a lot of tech and prep work that goes into customer presentations and video production that supports a company's branding and messaging. That's why premier toy brand Mattel turned to Clear-Com to create a cohesive and robust voice communications solution for their corporate video production team to stay always connected.

For Mattel, its customer presentations and corporate productions are all about education, engagement, and collaboration. For the process to remain unified and consistently deliver a positive customer experience, Mattel's Senior AV Technician and Audio Engineer, Jose Robles trusts Clear-Com, testing their system constantly as a fail-proof communication tool for his AV production and corporate team.

With a mission to create innovative products and experiences that inspire and entertain, Mattel has a sophisticated corporate video production unit to capture its audience's attention and tell its products' stories - from webinars to toy demos, sales presentations, and investor pitches. These types of corporate communications and live events allow Mattel to adapt its message in a compelling way. Robles is no stranger to overcoming the challenges of event production and has regularly assembled the solutions needed to make a customer event, live sporting event, or concert come together seamlessly.

Clear-Com offered us a network-friendly communications system to tie our six studios and our main corporate tower together - an extensive infrastructure that we need to keep connected, comments Robles. We host many live event presentations with broadcast quality content and technology, bringing people together from all over the world, and have created an environment for high-value production and presentations. That's why we opted for the Arcadia IP platform and FreeSpeak II technology it's perfect for our corporate AV over IP environment that requires a large deployment of wireless users across multiple locations. We often must expand our communications to multiple venues and integrate outside participants or remote members of our production team. By using our existing IP network, we can quickly and reliably expand our intercom system.

Arcadia Central Station is Mattel's central communications hub that delivers a workflow platform helping the company deliver engaging brand experiences for its customers, including the likes of Disney, Amazon, Costco, and more. Arcadia is tied into network switches, utilizes Clear-Com's LQ Se

LINK:	https://www.clearcom.com/News-Events/Details/creating-a-cohesive-commu...
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