ToolsOnAir Announces just:mam

ToolsOnAir Announces just:mam ToolsOnAir has announced the integration of Media Asset Management into their acclaimed just: Broadcast Suite of applications for broadcast video professionals. With the introduction of just:mam, ToolsOnAir s Broadcast Suite now includes direct implementation of a powerful set of Media Asset Management tools.

In cooperation with Mediasmiths and Vidispine Backbone, ToolsOnAir will use this year s NAB Show to introduce a complete, end-to-end workflow solution that adds high end, scalable Media Asset Management to their existing multichannel ingest and playout automation tools. Integrated into just:in for ingest, and just:play and just:live for playout, just:mam delivers fast and easy access to a wide range of media and metadata, all within the intuitive ToolsOnAir TV Station in a Mac Mini user interface. just:mam also offers deep integration into the upcoming release of Adobe Premiere Pro CS6 user interface through the Custom Panels SDKl, making it an ideal tool for professional video editors. As Gilbert Leb, ToolsOnAir s VP of Sales and Marketing, explains, just:mam offers the ideal missing link in the workflow from ingest to playout, including Newsroom integration with ENPS or OCTOPUS. Our customers have made it clear that modern media asset management capability is a must-have in today s connected world, adds Leb. After considerable research, we determined that Videospines Backbone offers the strongest foundation on which to base just:mam. It offers tremendous capability to grow and expand with our customers needs. We believe in letting our users continue using the tools they love and are familiar with, states Erik hlin, CEO and Co-Founder of Vidispine. just:mam is a fantastic example of exactly this philosophy. Not only can ToolsOnAir s existing customer base add asset management to their workflow, but with the ability to deploy key functions within the Adobe Premiere Pro CS6 user interface, users get what they need, using the tools they want to use. To me, this is what workflow innovation is all about. Mediasmiths CTO Steve Sharman says the company concentrated on two primary requirements in implementing just:mam: performance and usability. Customers are after flexible, agile solutions that allow them to decide on the right workflows for their individual needs, says Sharman. Bringing together these different solutions, from different vendors, is something that can only be good for all our customers. ToolsOnAir will be showcasing just:mam at Booth SL8108 at this year s NAB Show in Las Vegas, April 16 through 18. Adobe will be showcasing Adobe Premiere Pro CS6 at NAB Booth SL2624.

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