The 4K Summit of Malaga is consolidated as a reference event in the world on 4K-HDR technology

The 4K Summit of Malaga is consolidated as a reference event in the world on 4K-HDR technology The 4K Summit 2018 includes 20 Keynotes and 7 panels offering reports, proposals and views on this new technology, which for three days in Malaga brings together the best speakers from other international forums such as the NAB Show in Las Vegas, the IBC in Amsterdam, the MIPCom and MIPTV in Cannes, and the Lucca Forum, among others.

The agenda of the 4K Summit 2018, presented last week at a press conference by the Councillor for Innovation and New Technologies, Mario Cort s and by the CEO of Medina Media, Ricardo Medina, includes 20 Keynotes and 7 panels offering reports, proposals and views on this new technology, which for three days in Malaga brings together the best speakers from other international forums such as the NabShow in Las Vegas, the IBC in Amsterdam, the MipCom and MipTV in Cannes, and the Lucca Forum, among others.

According to Ricardo Medina, CEO of Medina Media: The 4KSummit has consolidated itself as a world reference event. There is no other event in the world that gathers all the speakers of the 4KSummit .

Mario Cort s highlighted the importance of this technological event for the city of Malaga: The 4KSummit brings together in Malaga world-class experts, placing on the map in the center of technological cities.

As a novelty in the 4K Summit 2018, the doors of the Digital Content Pole will open on Tuesday 6 November from 16:00 hours to enjoy a previous open day (free access, you can register here) in which the main protagonist of the presentations and panels will be the Branded Content. The 4KSummit is open this year to all the residents of Malaga and all those who want to enjoy while an afternoon knowing the more than 20 demos of the Demo Area and learning about Branded Content.

Those attending the previous day will be able to see before anyone else more than 20 demonstrations that will be exhibited in the Demo Area and will enjoy the Medina Media Events Welcome Party.

Another surprise announced at the press conference will be the presence of Carlos Fontanot, NASA's Imagery Manager of ISS, who will show us live images of NASA's 4K channel.

Opening session The opening session, on Wednesday 7, will feature speakers from Movistar+ President Sergio Osl ; Hans Hoffmann, Head of the unit on Media Fundamentals and Production technology (EBU); British BBC Natural History Unit Series Producer Colin Jackson; and Engineer Hiroyasu Masuda, Senior Manager 8K SHV Technical production Development at the Japanese NHK.

In addition, the Korean multinational Samsung, one of the main sponsors of the event along with Movistar, will be represented by Nacho Monge, TV & AV Marketing Manager in Spain; and the French Eutelsat by its New TV Formats Senior Vice President, Michel Chabrol.

The consultant Mohammed Hamza, Senior Analyst of the North American multinational Kagan, a division of Standard & Poors Global Market Intelligence, will be in charge of offering the attendees of the 4K Summit the current picture of the 4K worldwide.

RTVE, Movistar+ and Vestel will share with the audience their vision of the arrival of the 4K in homes thanks to the connected televisions.

The importance of audio and music in Ultra High Definition will be addressed on this first day by Yannick Dumartineix, from Radio T levision Suisse, and by the German Fraunhofer, with his Business Development Director, Alfonso Carrera.

Second day The second day, Thursday 8, will be dedicated to Sports in its early hours. The CEO of the French production company HBS, Francis Tellier, who in collaboration with FIFA organized the television coverage of the 2018 Football World Cup in Russia, will open the space dedicated to the production of live sports in 4K-UHD.

Sony, through Norbert Paquet, will tell its experience as the brand chosen as the main supplier of cameras for the World Cup in Russia, which was the first major global event produced entirely in 4K-HDR.

Next, a panel with Ian Nock (Ultra High Definition Forum), Guillermo Jim nez (Olympic Broadcast Services), Micka l Raulet (Ateme) and Emili Planas (Mediapro), will review the experiences of 4K this 2018 in other events such as the Winter Olympic Games in PyeongChang (Korea), Roland Garros (France) and LaLiga (Spain).

Presentations by Ian Lowe (Dolby), Miguel ngel Gonz lez (Huawei), Stefan Hofmann (Panasonic), Klaus Weber (Grass Valley), Salvador Luna (Fujinon) and Carlos Cast n (Canon) will complete the morning session from the manufacturers' point of view.

In the afternoon, it will be time to get to know the new technological solutions of multinationals such as Movistar (Rub n Mellado), Nokia ( lvaro Villegas), AJA (Kevin King) and the advantages of the 5G of Rohde&Schwarz (Juan Pach n), Cellnex (Xavi Red n) and Hispasat (Daniel Castro).

In addition, a final set of conferences focused on the new horizons that are opened for content with Ultra High Definition (UHD) will listen to French Olivier Chiabodo (The Explorers Organisation), Italian Mirko Mastropietro (Sky Italy) and Spanish Carlos D ez de la Lastra (Les Roches Marbella).

Finally, on the third day, Friday 9, the star of the 4KSummit will be Thierry Fautier, the president of the Ultra High Definition Forum (UHD Forum).

Fautier will give his lecture on Where is the 4K now and where is it going? Next, UHD Forum Communication Chairman Benjamin Schwarz will explain the 4K Ecosystem Map at the industrial and standards level around the world.

Paul Gray, Senior Analyst at the British multinational consulting firm IHS Markit (with more than 16,000 professionals on five continents), will summarise the most important headlines left by the fourth edition of the 4K Summit and offer his forecasts on the evolution of the 4K in the coming years.

The final day of the 4K Summit 2018 will take place in

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