
CNN-Sendung f r Facebook Watch: Anderson Cooper Full Circle geht im Sp tsommer an den Start Thursday, June 7, 2018
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CNN startet mit Anderson Cooper Full Circle eine neue Informationssendung mit einem Schwerpunkt auf weltweite Nachrichten. Die Sendung wird ab diesem Sp tsommer unter der Woche live um 18:25 Uhr Eastern Time auf Facebook Watch ausgestrahlt.
Unter Einbeziehung der Zuschauer wird CNN-Moderator Anderson Cooper gemeinsam mit CNN-Reportern aus der ganzen Welt t glich Einblicke in jene Nachrichten geben, die das Facebook-Publikum am meisten interessieren. Die Sendung ber cksichtigt dabei die Interaktivit t der Plattform, die Einfluss auf das Programm nehmen wird. Dadurch wird eine neue Generation von Konsumenten angesprochen.
Im Rahmen der Sendung wird Anderson Cooper die relevantesten Pers nlichkeiten aus den Nachrichten, der Medien und Unterhaltung interviewen und das Publikum durch Live-Umfragen und einen integrierten Austausch unmittelbar ins Gespr ch einbinden.
Die Live-Sendung wird exklusiv auf der Facebook Watch-Plattform ausgestrahlt. Bei Full Circle handelt es sich um eine Erg nzung zur bereits etablierten AC360-Sendung mit Anderson Cooper, die werktags um 20:00 Uhr Eastern Time auf CNN ausgestrahlt wird. Die bertragung des interaktiven Programms erfolgt separat aus dem New Yorker AC360-Newsroom im vertikalen Videoformat, das f r mobile Endger te optimiert wurde.
Wir freuen uns sehr, unsere Partnerschaft mit Facebook auszubauen und neue Wege zu gehen, um unser Publikum zu erreichen. Die Einf hrung von Full Circle auf Facebook Watch tr gt dazu bei, auf zwei zentrale Anliegen einzugehen, die CNN und andere Publisher in den vergangenen Jahren gegen ber Facebook ge u ert haben, sagte Andrew Morse, CNN EVP und General Manager von CNN Digital Worldwide. Zum einen wird den Facebook-Nutzern mit Watch ein kuratiertes Erlebnis mit hochwertigen Nachrichtenquellen geboten. Zum anderen zeigt die Einf hrung unserer Sendung, dass Facebook bereit ist, einen hohen Wert auf Premium-Inhalte und Qualit tsjournalismus zu legen. Daher sind wir optimistisch, was die zuk nftigen Umsatzchancen angeht.
Weitere Informationen ber Facebook Watch erhalten Sie im Facebook Media Blog und auf der offiziellen Seite zur Anderson Cooper Full Circle-Sendung auf der Facebook Watch-Plattform.
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