Evergent debuts end-to-end monetization platform with new...

Evergent (#5.A86), the leader in customer management and monetization for streaming and digital subscription businesses, will debut a suite of new solutions to transform subscriber acquisition, customer engagement, and revenue growth for streaming, sports, and pay-TV companies at IBC2025. Powered by the company's value-generating AI tools and deep insight from onboarding over 950 million subscribers across 180 countries for organizations including Sky, Sony Pictures, BritBox, DIRECTV, and the NBA, its latest products build out a complete platform designed to manage every element of the subscriber lifecycle, while maximizing new revenue and enabling global growth.

Growing competition, hybrid monetization models and evolving streaming aggregation strategies present new cost and complexity challenges for services in attracting, retaining, and managing subscribers at global scale. Streaming companies require more efficient, end-to-end systems that manage personalized subscriber engagement, customer support, payment complexities and churn deflection while effectively launching new, multi-partner bundled services. Seamlessly expanding its existing subscriber management and monetization toolkit, Evergent's new product suite addresses key operational and strategic challenges in subscription monetization, empowering customers to grow new services, enhance subscriber experiences, and maximize revenues.

New solutions to accompany the core monetization module within Evergent's end-to-end platform include:

Marketplaces: A partner ecosystem solution driving multi-service growth and value-generating subscription bundles through:

Advanced bundle creation supporting dynamic cross-service packaging to maximize customer value.

Integrated billing and revenue-sharing automation to streamline complex partner settlements, reduce revenue leakage, and simplify financial operations.

Unified catalog management to enhance content discovery across bundled service offerings, elevating customer experiences and driving flexible purchasing options.

Global Payments: An AI-enhanced global payment solution improving transaction success, security, and revenue with:

Comprehensive payment expertise across 50+ regions to optimize authorization rates and reduce time to market for new global launches.

Support for 25+ payment methods to enhance accessibility, minimize cart abandonment, and support diverse customer preferences.

AI-driven fraud detection and easy reconciliation to protect revenues, reduce billing errors and drive operational efficiency.

Revenue Recognition: An advanced accounting and revenue allocation system to streamline financial management and ensure compliance, including:

Comprehensive accounting for efficient revenue reporting across multiple books and fiscal calendars.

Automated revenue allocation to enhance mapping accuracy and simplify complex multi-dimensional allocations.

Seamless integration and data synchronization with enterprise resource planning (ERP) systems to eliminate silos and improve visibility across disparate business applications.

360-Degree Campaigns: A data-driven marketing and retention solution to maximize subscriber acquisition and lifetime value, enabling:

Automated campaigns to drive hyper-personalized engagement, proactive retention, and win-back strategies that are informed by Evergent's rich subscriber data.

Lifecycle-based triggers that automate interactions from onboarding to renewal and churn prevention.

Real-time analytics and A/B testing to optimize campaign effectiveness and boost conversions.

DigitalCX: A comprehensive customer experience platform enhancing engagement, reducing churn, and optimizing efficiency, including:

AI-powered omnichannel support to help agents perform faster, high-quality interactions across web, mobile, and smart TVs, reducing support costs and boosting customer satisfaction.

Real-time analytics and scalable global support for customers to improve efficiency, agent performance and operational capacity during peak demand or high-scale live events.

Automated knowledge base integration to power quick self-service issue resolution, cutting inbound support tickets.

Streaming companies need powerful, real-time insights from subscriber behavior to scale their businesses and elevate their value proposition with personalized experiences, said Vijay Sajja, Founder & CEO of Evergent. Our new launches redefine the role of subscriber management and billing, transforming back-office systems into data-powered, revenue-generating tools for global growth. These new products demonstrate our leadership on harnessing AI for value creation both for our customers and end users powering the most complete, end-to-end monetization platform in the industry.

Evergent's new solutions will be demonstrated at IBC2025 and are immediately available for customers to deploy via its modular, cloud-native software-as-a-service (SaaS) platform.

Evergent is also sponsoring the IBC Pride Happy Hour alongside Quickplay, Dalet, Caretta Research, and TwelveLabs on Friday, September 12, 5pm CEST.

LINK:	https://kitplus.com/news/evergent-debuts-end-to-end-monetization-platf...
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