FIRST-EVER TRIBECA INTERACTIVE & INTERLUDE: A MUSIC FILM CHALLENGE WINNERS CHOSEN BY MUSIC ARTISTS DAMON ALBARN AND AL BLACC

FIRST-EVER TRIBECA INTERACTIVE & INTERLUDE: A MUSIC FILM CHALLENGE WINNERS CHOSEN BY MUSIC ARTISTS DAMON ALBARN AND ALOE BLACC April 14th, 2014

FOR IMMEDIATE RELEASE FIRST-EVER TRIBECA INTERACTIVE & INTERLUDE: A MUSIC FILM CHALLENGE WINNERS CHOSEN BY MUSIC ARTISTS DAMON ALBARN AND ALOE BLACC

Selected Interactive Music Films to Debut at Tribeca Online Festival

and Displayed Throughout Tribeca Film Festival Venues and Lounges

Interactive Music Films to Also Screen at April 17 Damon Albarn Performance

and Event Celebrating Challenge

(NEW YORK, NY) April 14, 2014 The Tribeca Film Festival (TFF), presented by AT&T, today announced the winners of the first-ever Tribeca Interactive & Interlude: A Music Film Challenge, created in collaboration with The Lincoln Motor Company via Genero.tv's global creative community.

From new creators to experienced filmmakers, music film entries that utilized Interlude's interactive video authoring suite, Treehouse, were received from 29 countries around the world. The three winners ultimately chosen by TFF jurors Daniels, Jason Hirschhorn and Judy McGrath, with participation from Damon Albarn and Aloe Blacc: Jakub Romanowicz for Damon Albarn's Heavy Seas of Love, Mohit Israney for Aloe Blacc's Ticking Bomb and M t Szab for Ellie Goulding's Dead in the Water. All winning entries are immediately viewable on the Challenge website at genero.tv/Tribeca, and the individual films follow:

Jakub Romanowicz of Poland (screen name cziwonamor) for Damon Albarn's Heavy Seas of Love : http://genero.tv/watch-video/38137

Mohit Israney of India (screen name Mohit Israney) for Aloe Blacc's Ticking Bomb : http://genero.tv/watch-video/38176

M t Szab of Hungary (screen name szabomate90) for Ellie Goulding's Dead in the Water : http://genero.tv/watch-video/38112

Each of the three winners will be awarded $10,000 and have their interactive music films celebrated at an event on April 17 where Damon Albarn will perform. The films will be shown during the Festival at official venues and lounges via interactive kiosks as well as on the Tribeca Online Festival.

This music film Challenge represents some of the best of what the Tribeca Film Festival and our partners are all about artists supporting and recognizing other artists, and exploring new approaches to storytelling, said Jane Rosenthal, co-founder, Tribeca Film Festival. As our inaugural winners show, there is a bright future for storytelling in the digital age, and with it, the ability to involve creators and engage audiences from around the world.

In the two-month period that entries were open on the Genero website, more than 125 approved music films were created on Treehouse and submitted as part of the Challenge where then TFF jurors and artists selected the winner.

"We're pleased to celebrate these winning storytellers and content creators, said Matt VanDyke, Director, Global Lincoln. Their ambitious and varied approaches to creating interactive music films encourage us all to embrace the unexpected. This artistic challenge was a great way for us to show Lincoln as a luxury brand committed to supporting people taking creative new journeys."

This challenge brought together many talented filmmakers from around the world, and it was inspiring to see how the winners each harnessed Treehouse in such unique, imaginative ways, said Yoni Bloch, co-founder and CEO of Interlude. For years, music videos have provided a powerful way to tell stories that engage fans, and now interactive video is allowing artists to take that engagement to another level where fans can actively enjoy content and immerse themselves in the experience.

"We are extremely proud of our global community of filmmakers and the talent they ve all displayed, especially given this is the first time we ve worked with an interactive medium. We look forward to bringing more interactive opportunities to Genero, helping filmmakers grow their careers and gain global exposure in unique and innovative ways," said Andrew Lane, co-founder and director of Genero.tv.

About Damon Albarn

Everyday Robots, the first fully-realized Damon Albarn solo album is released in April 2014. Its twelve songs invite the listener into Albarn's world for a genuine one-to-one' and are the most soul-searching and autobiographical since his musical journey began.

Albarn is first to admit he's a restless soul when it comes to music. What's certain is that all of the projects of his musical career thus far - from Blur to Gorillaz, The Good, The Bad & The Queen, Mali Music, Monkey: Journey To The West or Dr Dee - help form this singular artist's musical DNA.

This album is quite clearly about his experiences, from early childhood right through. Ghosts of Albarn's boyhood in Leytonstone and Colchester walk hand-in-hand with reflections on life and love, on nature versus technology. He visits more recent habitats...under London's Westway and idyllic Devon as well as pondering the trappings of modern existence such as computer games and mobile phones.

Everyday Robots' was recorded in Albarn's 13 Studio in London and is produced by Richard Russell, head of XL Recordings.

About Aloe Blacc

Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where is debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc's collaboration as vocalist and co-writer on well-known DJ/producer Avicii's track Wake Me Up, a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc's five-track Wake Me Up EP came out last September and included an acoustic version of the title track. Blacc's current s

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