Yospace SSAI underpins TV 2 Norways advertising strategy for TV 2 Play

17/08/2023

Staines-upon-Thames,UK, August 17th, 2023 Yospace, the pioneer of server-side ad insertion (SSAI), has partnered with leading Norwegian commercial broadcaster, TV 2. The relationship sees Yospace underpin TV 2s advertising strategy for its app, TV 2 Play, which is available on all streaming destinations, including connected TV (CTV), set-top-boxes (STB), web, and mobile.

The move has been fuelled by TV 2s desire to broaden its revenues and expand from subscription-only to offer a hybrid, ad-supported model. After experimenting with client-side ad insertion (CSAI)and other SSAI providers, TV 2 chose Yospace for its consistency of viewer experience across all content and players, as well as reporting of ad views. Operationally, TV 2 is able to manage all its advertising tech and measurement in the most efficient and cost-effective way.

TV2 Play is among the most popular streaming services in Norway. It houses all ofTV 2s own content and a broad selection of other popular films and TV series.Its eight live channels bring the Norwegian population together around important moments, from major and local sport events to the most popular entertainment shows and 24-hour breaking news. SSAI has been applied to TV 2 Plays VOD content at launch, with livestreams to be added in the Autumn.

Yospace is a crucial partner for TV 2s advertising strategy, said Roy Kenneth Venjum, Head of Network and Distribution at TV 2. We needed an SSAI solution that would deliver an excellent TV experience across all content types and players, while providing operational efficiency across VOD and live. Yospaces huge experience and many customer implementations made it the obvious choice for TV 2 Play.

Yospaces SSAI solution is built on 10+ years of experience and long-term partnerships with the likes of DIRECTV, FOX, ITV, RTL, Seven, and TV4. Its technology has been proven to deliver programmatic fill-rates that are consistently ahead of industry standards, with video completion rates over 98%.

Were thrilled to be working with TV 2 to help it achieve its advertising goals, said Edward New, Commercial Director at Yospace. Like many broadcasters and streaming companies adopting an ad-supported strategy, TV 2 has acknowledged the importance of putting the viewer experience first and foremost in their plans. We take huge pride in delivering a premium SSAI service across live and VOD, while also providing the best business value with high view-through rates and consistent reporting.

Yospace is exhibiting its SSAI solution at IBC, Rai Amsterdam, 15-18September, on stand 5.C78a. Demonstrations can be booked via this link:

www.yospace.com/ibc

About YospaceYospace is the foremost provider of server-side ad insertion (SSAI) technology in the world today. Its solution allows live streams and on demand (VoD) content to be monetized for OTT in a way that is true to the seamless viewer experience of linear television, while opening up benefits of digital advertising such as one-to-one addressability and real-time measurement.

Yospace was the first to publicly demonstrate SSAI in a live stream, with ITV in 2012, and today services major broadcasters and network operators across the globe, including DIRECTV and FOX in the USA; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

In early 2019 Yospace was 100% acquired by RTL Group.

Media contactPaul Davies

Platform Communications

paul@platformcomms.com+44 203 832 3690

Recommended Reading

Yospace and Capella collaborate to change the game for advertising in single live eventsNov 13, 2023

Yospace appoints Paul Davies as Head of MarketingSep 13, 2023

IBC preview: Yospace to demonstrate the latest SSAI techniques for maximising ad revenuesAug 8, 2023

LINK:	https://www.yospace.com/news/yospace-ssai-underpins-tv-2-norways-adver...
	See more stories from yospace

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026