swXtch.io Extends Broadcast Networks to the Cloud with cloudSwXtch
Brie Clayton September 2, 2022
0 Comments
cloudSwXtch enables broadcasters and video producers to move live production to the cloud
swXtch.io LLC, a subsidiary of technology company IEX Group Inc., today announced the availability of its cloudSwXtch virtual overlay network for media and entertainment companies that want to migrate demanding media workloads to the cloud while using the same systems and processes available in dedicated broadcast networks.
cloudSwXtch brings high-performance network features to cloud applications with the touch of a button and without code changes. It unlocks missing network features that customers with demanding, high-throughput workflows require but haven't been able to use until now. Deployed as a software solution within a physical broadcast network or a customer's cloud tenant, cloudSwXtch enables broadcasters and video service providers to merge on-premises and cloud workflows into a hybrid production process.
This year at IBC2022 (September 9-13, Amsterdam RAI) swXtch.io team members will demonstrate the full range and power of cloudSwXtch features for media and entertainment companies through a working demo at the Microsoft Azure booth (1.D25). Visitors will see a real-time presentation of cloudSwXtch capabilities combined with that of leading broadcast industry technology vendors proving real-time, high-quality, live broadcast content is possible over cloud networks.
Brent Yates, CTO for swXtch.io, said, Limitations in cloud networking have significantly slowed the movement of standards-based broadcast production workloads to the cloud. Our cloudSwXtch technology brings on-premises features, like moving uncompressed video streams to the cloud with full hitless switching, without the need for software or code changes. Moreover, by layering the latest media network standards over the core networking capabilities of the major cloud providers, cloudSwXtch makes high-quality, resilient, high-performance media distribution a reality in the cloud.
Customers can easily add new features to a cloudSwXtch-enabled network, including advanced features particularly relevant to broadcast and video content producers:
True and seamless IP-multicast, which optimizes network configuration and reduces cloud distribution and egress costs.
Protocol translation and fanout that enables seamless translation between various protocols (UDP Multicast, UDP Unicast, SRT, and others) and allows endpoints that require different protocols to interact without reconfiguration or management.
Hitless merge functionality incorporating the latest SMTPE 2022-7 technical standard for IP network path redundancy. cloudSwXtch hitless merge ensures media streams are instantly repaired if packets on any of the network data paths are lost.
cloudSwXtch mesh connects virtual switches in a variety of dispersed network locations enabling them act as one enhanced network.
Integration of on-premises and cloud networks via ground-to-cloud and cloud-to-ground compatibility creates a single data path and enables seamless network configuration and management.
Microsoft Azure customers can enable cloudSwXtch features through the Microsoft Azure Marketplace. Please visit www.swxtch.io for more information or to start a free trial.
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-textarea{margin-top:3px;padding:5px;font-size:14px}.meow-contact-form--default .meow-contact-form__header{margin-bottom:15px}.meow-contact-form--default .meow-contact-form__header__content--title{font-size:24px;line-height:24px}.meow-contact-form--default .meow-contact-form__header__content--text{margin-top:5px;font-size:16px;line-height:16px;color:gray}.meow-contact-form--default .meow-contact-form__group-button{padding:10px 20px;border:none;margin-top:10px;cursor:pointer}.meow-contact-form--default .meow-contact-form__group-button:hover{filter:brightness(1.05)}.meow-contact-form--meowapps{padding:20px;box-shadow:0 0 5px #d8d8d8;font-size:18px;background:#fff;color:#333}.meow-contact-form--meowapps input:not([type=submit]),.meow-contact-form--meowapps textarea{width:100%;border:#e7e7e7 solid 1px}.meow-contact-form--meowapps .meow-contact-f
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
swXtch.io Extends Broadcast Networks to the Cloud with cloudSwXtch 
