
swXtch.io Extends Broadcast Networks to the Cloud with cloudSwXtch
Brie Clayton September 2, 2022
0 Comments
cloudSwXtch enables broadcasters and video producers to move live production to the cloud
swXtch.io LLC, a subsidiary of technology company IEX Group Inc., today announced the availability of its cloudSwXtch virtual overlay network for media and entertainment companies that want to migrate demanding media workloads to the cloud while using the same systems and processes available in dedicated broadcast networks.
cloudSwXtch brings high-performance network features to cloud applications with the touch of a button and without code changes. It unlocks missing network features that customers with demanding, high-throughput workflows require but haven't been able to use until now. Deployed as a software solution within a physical broadcast network or a customer's cloud tenant, cloudSwXtch enables broadcasters and video service providers to merge on-premises and cloud workflows into a hybrid production process.
This year at IBC2022 (September 9-13, Amsterdam RAI) swXtch.io team members will demonstrate the full range and power of cloudSwXtch features for media and entertainment companies through a working demo at the Microsoft Azure booth (1.D25). Visitors will see a real-time presentation of cloudSwXtch capabilities combined with that of leading broadcast industry technology vendors proving real-time, high-quality, live broadcast content is possible over cloud networks.
Brent Yates, CTO for swXtch.io, said, Limitations in cloud networking have significantly slowed the movement of standards-based broadcast production workloads to the cloud. Our cloudSwXtch technology brings on-premises features, like moving uncompressed video streams to the cloud with full hitless switching, without the need for software or code changes. Moreover, by layering the latest media network standards over the core networking capabilities of the major cloud providers, cloudSwXtch makes high-quality, resilient, high-performance media distribution a reality in the cloud.
Customers can easily add new features to a cloudSwXtch-enabled network, including advanced features particularly relevant to broadcast and video content producers:
True and seamless IP-multicast, which optimizes network configuration and reduces cloud distribution and egress costs.
Protocol translation and fanout that enables seamless translation between various protocols (UDP Multicast, UDP Unicast, SRT, and others) and allows endpoints that require different protocols to interact without reconfiguration or management.
Hitless merge functionality incorporating the latest SMTPE 2022-7 technical standard for IP network path redundancy. cloudSwXtch hitless merge ensures media streams are instantly repaired if packets on any of the network data paths are lost.
cloudSwXtch mesh connects virtual switches in a variety of dispersed network locations enabling them act as one enhanced network.
Integration of on-premises and cloud networks via ground-to-cloud and cloud-to-ground compatibility creates a single data path and enables seamless network configuration and management.
Microsoft Azure customers can enable cloudSwXtch features through the Microsoft Azure Marketplace. Please visit www.swxtch.io for more information or to start a free trial.
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-textarea{margin-top:3px;padding:5px;font-size:14px}.meow-contact-form--default .meow-contact-form__header{margin-bottom:15px}.meow-contact-form--default .meow-contact-form__header__content--title{font-size:24px;line-height:24px}.meow-contact-form--default .meow-contact-form__header__content--text{margin-top:5px;font-size:16px;line-height:16px;color:gray}.meow-contact-form--default .meow-contact-form__group-button{padding:10px 20px;border:none;margin-top:10px;cursor:pointer}.meow-contact-form--default .meow-contact-form__group-button:hover{filter:brightness(1.05)}.meow-contact-form--meowapps{padding:20px;box-shadow:0 0 5px #d8d8d8;font-size:18px;background:#fff;color:#333}.meow-contact-form--meowapps input:not([type=submit]),.meow-contact-form--meowapps textarea{width:100%;border:#e7e7e7 solid 1px}.meow-contact-form--meowapps .meow-contact-f
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
16/06/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
16/06/2025
The Cannes Lions International Festival of Creativity is officially underway for...
16/06/2025
On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio con...
16/06/2025
TYSONS, Va. Tegna Inc. is embarking on a notable expansion of their already substantial local news programming by launching live and on-demand, local newscasts ...
16/06/2025
Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising...
16/06/2025
Instrument now boasts full NKS support
Sub51 and Soundtrax have just announced the launch of an updated and improved version of their innovative sample-base...
16/06/2025
NEW YORK In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gi...
16/06/2025
ATLANTA, BALTIMORE, CINCINNATI and IRVING, Texas The four major broadcast groups behind the ATSC 3.0-based EdgeBeam Wireless datacasting joint venture today nam...
16/06/2025
BURLINGTON, Mass. Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's Media Composer and Avid NEXIS on Amazon Web Service...
16/06/2025
Maxon, maker of powerful, approachable software for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, today announced the ...
16/06/2025
Alfalite, the only European manufacturer of LED displays, announces the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifi...
16/06/2025
Two new compact 4HP modules introduced
ALM/Busy Circuits have just announced the launch of two new Eurorack modules, the Pip Filter and Pip LFO, both of whi...
16/06/2025
16 Jun 2025
VEON Announces USD 35 Million Share Buyback Announcement marks the third phase of USD 100 million share buyback program
Dubai, June 16, 2025: VEON...
16/06/2025
Save 40% or More on All Ivory II Collections!From now through June 30th, enjoy huge savings on all Ivory II Piano Collections. Our biggest discounts ever are be...
16/06/2025
Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...
16/06/2025
The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...
16/06/2025
From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...
16/06/2025
NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor
Mo...
16/06/2025
SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...
16/06/2025
Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck By Ken Kerschbaumer, Editorial Director
Monday, June 16, 2025 - 2:33 pm
Pri...
16/06/2025
Monday 16 June 2025
Sky Arts' Access All Arts Week, a free nationwide arts ...
16/06/2025
Monday 16 June 2025
Families and children are invited to dress up, have fun and raise money to protect nature
WWF UK and Sky Kids are teaming up to launch Wea...
16/06/2025
The Rohde & Schwarz R&S M3AR radio family reaches 10,000 unit milestone, demonst...
16/06/2025
FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Inve...
16/06/2025
Run with Ray is back! RT Radio 1's The Ray D'Arcy Show hits the road th...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...