Redefining Our Future with Tomorrow's Technologies Sony Corporation ( Sony ) is showcasing its latest initiatives based on the theme of Redefining Our Future with Tomorrow's Technologies at the all-digital CES 2021, taking place on January 11-14, 2021 (PST).
https://square.sony.com/
Sony is leveraging its 3R Technology Reality, Real-time, and Remote to inspire Kando (emotion) through the power of entertainment, and also provide the assurance that supports these experiences. Sony's presence at CES 2021 is structured around 12 topics showcasing how these 3R technologies are contributing to the latest developments in areas such as Tools and Solutions designed to empower content creation; Immersive Entertainment Experiences; Technology for a Better Future.
In dedicated online content released for this year's CES, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented Sony exhibits including PlayStation 5, VISION-S and Airpeak, underlining that, With Sony's technology, Creativity Has No Limits.' He was followed by Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment ( SPE ), who introduced the latest advancements in virtual production technology and volumetric image acquisition, as well as collaboration initiatives with Sony's new lineup of BRAVIA XR TV models. Following, Jim Ryan, President and CEO of Sony Interactive Entertainment ( SIE ) highlighted the evolution of the PlayStation community, stating, Our community are networked like never before and are more diverse than they have ever been. And we celebrate and embrace the differing viewpoints and tastes that make up our community. Finally, Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment ( SMEI ) demonstrated the many forms of unique collaboration under way involving artists and new technology.
All Sony content relating to CES 2021 will be accessible via Sony's new digital event platform Sony Square. Following its launch at CES 2021, Sony Square will continue to provide digital event information relating to products, content, and technologies from across the Sony Group.
Exhibit Overview
For Creators
Empowering Tools and Solutions
Discover Remote Technologies and Solutions That Enhance and Enrich Content Creation
Virtual Production with Volumetric Real World Capture
Sets and locations for film/TV production are captured as 3D volumetric point cloud data, then processed and rendered by Sony Innovation Studios' Atom View software, and displayed as a background image on a Crystal LED display for real time virtual production.
Madison Beer Immersive Reality Concert Experience with Real-time 3D Creation Technology
Epic Records singer songwriter Madison Beer is collaborating with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music showcase that reimagines the concert performance experience for viewing across digital platforms. Using the latest innovations in real-time 3D creation technology, she has been transformed into a highly realistic avatar and will perform a medley of her latest songs in a virtual recreation of Sony Hall.
360 Reality Audio Music Production Tools
Sony and Virtual Sonics Inc., a music software development company, have developed the 360 Reality Audio Creative Suite, a tool for creating 360 Reality Audio-compatible music that realizes a spatial sound field.
It enables creators and artists to easily express their music in a 360 spherical field using their existing production platforms.
For details, please refer to the press release at the following URL.
https://presscentre.sony.eu/pressreleases/sony-announces-expansion-of-360-reality-audio-ecosystem-3063354
Airpeak
First unveiling of Airpeak aircraft design. Equipped with Sony's Alpha full-frame mirrorless camera, Airpeak enables dynamic filming together with precise, stable flight that inspires creativity in video production creators, and explores new possibilities for expression. Through this initiative, Sony aims to contribute to the evolution of drones and generate value within this growth market at the highest level.
Video Production Support with Xperia 5 II
Xperia 5 II 5G-enabled smartphone in the flagship range, captures reality and expands the scope of creators' expression through the Photography Pro full-scale camera feature and Cinematography Pro powered by CineAlta, which allows you to enjoy similar parameters and colour settings to enhance your cinematographic shooting experiences. A colour setting which was inspired by Master Monitor colour reproduction from Sony's professional technology delivers unprecedented colour accuracy to the display as it was envisioned by the creators. 5G allows data transmission and reception to be carried out in real time.
Spatial Reality Display
A display that reproduces spatial images in three-dimensions as if they were real, allowing creators to fully express their vision when sharing product designs or showing variations in color or shape, and deliver their intent to the viewer. With its extraordinary realism and level of detail, it expands the scope of video expression, for instance in displays and three-dimensional signage in stores, while allowing the viewer to see the depth, texture, and appearance of the object with a real sense of presence.
Crystal LED Display
The new Crystal LED series are equipped with the high-performance image quality processor X1 for Crystal LED, which incorporates the LED control technology developed for Sony's pioneering Crystal LED and the signal processing technology praised in Sony's BRAVIA TV series. Highly realistic images can be expressed in a range of layouts and size for various applications such as corporate showrooms, lobbies, and virtual productions, delivering overwh
Most recent headlines
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Redefining Our Future with Tomorrow's Technologies Sony Corporation ( Sony ) is showcasing its latest initiatives based on the theme of Redefining Our Future with Tomorrow's Technologies at the all-digital CES 2021, taking place on January 11-14, 2021 (PST).
