Sony Pixel Power calrec Sony

Sony Exhibits at CES 2021

12/01/2021

Redefining Our Future with Tomorrow's Technologies Sony Corporation ( Sony ) is showcasing its latest initiatives based on the theme of Redefining Our Future with Tomorrow's Technologies at the all-digital CES 2021, taking place on January 11-14, 2021 (PST).

https://square.sony.com/

Sony is leveraging its 3R Technology Reality, Real-time, and Remote to inspire Kando (emotion) through the power of entertainment, and also provide the assurance that supports these experiences. Sony's presence at CES 2021 is structured around 12 topics showcasing how these 3R technologies are contributing to the latest developments in areas such as Tools and Solutions designed to empower content creation; Immersive Entertainment Experiences; Technology for a Better Future.

In dedicated online content released for this year's CES, Kenichiro Yoshida, Chairman, President and CEO of Sony Corporation, presented Sony exhibits including PlayStation 5, VISION-S and Airpeak, underlining that, With Sony's technology, Creativity Has No Limits.' He was followed by Bill Baggelaar, EVP & CTO, Technology Development, Sony Pictures Entertainment ( SPE ), who introduced the latest advancements in virtual production technology and volumetric image acquisition, as well as collaboration initiatives with Sony's new lineup of BRAVIA XR TV models. Following, Jim Ryan, President and CEO of Sony Interactive Entertainment ( SIE ) highlighted the evolution of the PlayStation community, stating, Our community are networked like never before and are more diverse than they have ever been. And we celebrate and embrace the differing viewpoints and tastes that make up our community. Finally, Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment ( SMEI ) demonstrated the many forms of unique collaboration under way involving artists and new technology.

All Sony content relating to CES 2021 will be accessible via Sony's new digital event platform Sony Square. Following its launch at CES 2021, Sony Square will continue to provide digital event information relating to products, content, and technologies from across the Sony Group.

Exhibit Overview

For Creators

Empowering Tools and Solutions

Discover Remote Technologies and Solutions That Enhance and Enrich Content Creation

Virtual Production with Volumetric Real World Capture

Sets and locations for film/TV production are captured as 3D volumetric point cloud data, then processed and rendered by Sony Innovation Studios' Atom View software, and displayed as a background image on a Crystal LED display for real time virtual production.

Madison Beer Immersive Reality Concert Experience with Real-time 3D Creation Technology

Epic Records singer songwriter Madison Beer is collaborating with Sony Music Entertainment (SMEI) and Verizon to create an immersive reality music showcase that reimagines the concert performance experience for viewing across digital platforms. Using the latest innovations in real-time 3D creation technology, she has been transformed into a highly realistic avatar and will perform a medley of her latest songs in a virtual recreation of Sony Hall.

360 Reality Audio Music Production Tools

Sony and Virtual Sonics Inc., a music software development company, have developed the 360 Reality Audio Creative Suite, a tool for creating 360 Reality Audio-compatible music that realizes a spatial sound field.

It enables creators and artists to easily express their music in a 360 spherical field using their existing production platforms.

For details, please refer to the press release at the following URL.

https://presscentre.sony.eu/pressreleases/sony-announces-expansion-of-360-reality-audio-ecosystem-3063354

Airpeak

First unveiling of Airpeak aircraft design. Equipped with Sony's Alpha full-frame mirrorless camera, Airpeak enables dynamic filming together with precise, stable flight that inspires creativity in video production creators, and explores new possibilities for expression. Through this initiative, Sony aims to contribute to the evolution of drones and generate value within this growth market at the highest level.

Video Production Support with Xperia 5 II

Xperia 5 II 5G-enabled smartphone in the flagship range, captures reality and expands the scope of creators' expression through the Photography Pro full-scale camera feature and Cinematography Pro powered by CineAlta, which allows you to enjoy similar parameters and colour settings to enhance your cinematographic shooting experiences. A colour setting which was inspired by Master Monitor colour reproduction from Sony's professional technology delivers unprecedented colour accuracy to the display as it was envisioned by the creators. 5G allows data transmission and reception to be carried out in real time.

Spatial Reality Display

A display that reproduces spatial images in three-dimensions as if they were real, allowing creators to fully express their vision when sharing product designs or showing variations in color or shape, and deliver their intent to the viewer. With its extraordinary realism and level of detail, it expands the scope of video expression, for instance in displays and three-dimensional signage in stores, while allowing the viewer to see the depth, texture, and appearance of the object with a real sense of presence.

Crystal LED Display

The new Crystal LED series are equipped with the high-performance image quality processor X1 for Crystal LED, which incorporates the LED control technology developed for Sony's pioneering Crystal LED and the signal processing technology praised in Sony's BRAVIA TV series. Highly realistic images can be expressed in a range of layouts and size for various applications such as corporate showrooms, lobbies, and virtual productions, delivering overwh
LINK: https://presscentre.sony.eu/pressreleases/sony-exhibits-at-ces-2021-30...
See more stories from sony

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

09/09/2026

FCC to Vote on Opening Up Spectrum for Satellite, IoT

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

NDI, NVIDIA Collaborate On Real-Time AI Multilingual Content

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

83 percent of UK advertisers are using AI but speed and n...

AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...

09/09/2026

Pixitmedia by DataCore to showcase cloud and connected pr...

IBC2026 - Stand 7.D22 At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...

09/09/2026

Net Insight Showcases Open Live Media for Controlled Live...

Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...

09/09/2026

Net Insight and DMC expand repeatable remote production m...

Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...

09/09/2026

Amagi to Showcase Four AI-Native Innovations Built to Pow...

Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...

09/09/2026

Limecraft Brings Connected Automated and Intelligent Medi...

Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...

09/09/2026

Telestream Advances Practical AI from Content Understandi...

Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...

09/09/2026

Dalet Appoints Brian Doheny as Chief Executive Officer

Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....

09/09/2026

LiveU Offers Starlink for News and Sports Broadcast as Cl...

LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...

09/09/2026

Study: New Streaming TV Series Orders Plumet

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

G&D, VuWall To Introduce vsNEO KVM Platform At IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

FCC May Ramp Up Regulation of How Broadcasters Cover Polls

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Avid to Demo New Avid Content Core Features at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

09/09/2026

Wisycom Showcases Latest Innovations at IBC 2026

Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...

09/09/2026

VisualOn and Cires21 Cut Delivery Bitrate Up to 76 Percen...

AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...

09/09/2026

Sony Electronics Introduces Its First Fisheye Zoom G Lens

Sony Electronics Introduces Its First Fisheye Zoom G Lens Brie Clayton September 8, 2026 0 Comments Compact, lightweight SEL814G Full-frame lens deliv...

09/09/2026

Blackmagic Design Announces DaVinci Resolve 21.1

Blackmagic Design Announces DaVinci Resolve 21.1 Brie Clayton September 8, 2026 0 Comments Major update adds AI assistant integration, expanded camera...

09/09/2026

Cuez Integrates AI into a Unified Broadcast Production Workflow

Cuez Integrates AI into a Unified Broadcast Production Workflow Brie Clayton September 8, 2026 0 Comments Cuez announces the expansion of its cloud-ba...

09/09/2026

Rain, hay or shine, RT is heading to The Ploughing

RT brings three packed days of live radio, entertainment, news, weather and fun Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...

08/09/2026

Comcast Technology Solutions Signs Multi-Year VOD Distribution Agreement with A+E Global Media

Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...

08/09/2026

Spectra Logic Introduces Media Insight for Faster Discovery, Preview, and Retrieval of Archived Media

Spectra Logic today announced the availability of Media Insight, a new capabilit...

08/09/2026

Rogers and Quebecor Announce 12-Year French-Language NHL Sublicensing Deal

Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...

08/09/2026

IBC 2026: Skyline Communications and Bridge Technologies to Demonstrate Automated Broadcast Workflows

Skyline Communications and Bridge Technologies will demonstrate two integrations...

08/09/2026

IBC 2026: Boland Communications Makes European Debut of 4K55HDR7SNB

Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...

08/09/2026

Ateme and Comcast Technology Solutions Announce Collaboration for Live Video Delivery

Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...

08/09/2026

IBC 2026: Haivision Joins IBC Accelerator Programme on 5G Network Control for Live Production

Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...

08/09/2026

Blackmagic Design Cuts Prices on PYXIS 6K and Cinema Camera 6K

Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...

08/09/2026

IBC 2026: AI-Media to Showcase Multilingual AI Captioning and Translation Platform

AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...

08/09/2026

Bitmovin and Ad Insertion Platform Deploy SGAI Solution for Belgian Broadcaster RTBF

Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...

08/09/2026

IBC 2026: Grass Valley to Demonstrate Story-Centric Newsroom Workflows

Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...

08/09/2026

M2A Media and Ateme Partner to Scale Live Sports Video Delivery

M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...

08/09/2026

IBC 2026: Ikegami to Introduce New UNICAM XE Cameras and Viewfinders

Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...

08/09/2026

Caretta Research Shares Top Trends to Watch at IBC 2026

Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...

08/09/2026

SENSHI and DAZN Announce Global Broadcast Partnership

SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...

08/09/2026

ESPN, ESPN2 Begin 4K HDR Rollout in the U.S. with New IP-Based Distribution Pipeline

New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...

08/09/2026

Sauceware Audio release Scorch 2

Built for rap producers, by rap producers Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...

08/09/2026

Warm Audio unveil the Jude preamps

Classic Sound Techniques design revived Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...

08/09/2026

XILS Lab introduce MemoryTone

Latest soft synth inspired by the Memorymoog XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...

08/09/2026

The Airport Chaplain takes off as SBS's biggest launch of 2026

The Airport Chaplain takes off as SBS's biggest launch of 2026 8 September, 2026 Media releases 1.67 million viewers on National Total TV to date Best...

08/09/2026

IBC2026: Haivision Integrates Chyron LIVE into its Workflow

Share Copy link Facebook X Linkedin Bluesky Email...

08/09/2026

Mo-Sys completes reorganisation strengthens management te...

Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...

08/09/2026

Aicox and TAG Video Systems power monitoring and multivie...

New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...

08/09/2026

Asharq migrates extended channel line-up to Pebble playou...

Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform. Pebble, the leading automation, content mana...

08/09/2026

Techex Extends its Lead in Software Defined Live Video at...

Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...

08/09/2026

Grass Valley Advances Story-Centric Media Workflows for U...

Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...

08/09/2026

BCNEXXT Showcases Latest Vipe Innovations at IBC2026 Rais...

BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...