ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year.
The partnership was unveiled at the ITV Gala at the London Palladium, and will enable advertisers to deliver dynamically personalised ads on ITV's channels using Sorenson Media's addressable TV advertising solution on connected Smart TVs.
Sorenson Media's addressable TV platform combines the targeting and measurement of addressable advertising with the scale and reach of ITV's TV channel portfolio. The platform uses anonymised targeting data to ensure that ITV viewers receive TV adverts that are relevant to their interests, demographics and lifestyle.
Kelly Williams, Managing Director, ITV Commercial, said: This partnership with Sorenson Media is the first step in allowing us to deliver to advertisers the best of both worlds TV's unique ability to deliver mass audiences alongside more data driven targeting.
Sorenson Media is excited to partner with market leader ITV to help advertisers better reach their audience, while providing more relevant and meaningful ad experiences for viewers, says Brian Jentz, Sorenson Media's SVP of EMEA. Audiences will now be able to watch ads which are more personalized to them, and increasingly engaging.
Using anonymised targeting criteria, the Sorenson Media addressable TV solution enables existing TV ads to be either dynamically replaced with more relevant ads or enhanced with interactive content. For example, a family household with children may see an ad for a people-carrier whilst a younger couple may see an ad for a sporty hatchback. Alternatively, a car ad could be augmented with the address of the local dealership or with a special offer tailored to the viewer.
Viewers who give permission during a software update on their Smart TV will be able to receive addressable advertising. ITV's initial pilot will go live in Q2 2018.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
28/05/2026
By Gina McIntyre
(L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...
28/05/2026
A little refresh can go a long way. We've been making behind-the-scenes upda...
28/05/2026
Since early last year, our quarterly Creator Milestone Awards have celebrated podcasts from around the world that hit major streaming milestones on Spotify. Tod...
28/05/2026
New software-based MIDI multi-clock announced
Rapid Flow have just announced the launch of a new MIDI utility plug-in that aims to solve one of the most per...
28/05/2026
Company introduce most affordable interface yet
SSL's range of audio interfaces has just gained its latest, and smallest member, the SSL 1. Designed to ...
28/05/2026
New compact drum machine & sampler announced
The latest instrument from Sonicware sees the company kick off an all-new Deconstruct series with a compact dru...
28/05/2026
Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...
28/05/2026
Hellenic Civil Aviation Authority modernizes nationwide ATC voice communications...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Harmonic (NASDAQ: HLIT) today announced that Swiss broadcaster Canal Alpha has deployed Harmonics award-winning, software-based XOS Advanced Media Processor to ...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...
28/05/2026
Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV
Digital Alert Syst...
28/05/2026
Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...
28/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/05/2026
Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...
28/05/2026
First Hands-On Opportunity at Universal Studios Lot, June 5-6
Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...
28/05/2026
Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...
28/05/2026
Six films, one unmissable collection. First Facts documentaries debut on 10 Stre...
28/05/2026
Emma Watkins brings all-new Emma's Dance Club to ABC Kids 28 May 2026
Emmas Dance Club. Image credit: Sarah Wilson.
The ABC, Screen Australia and Screen N...
28/05/2026
Cool Concentric Text for Cavalry
Simon Ubsdell May 27, 2026
0 Comments
In this tutorial I'll show you how to make this popular text effect that is...
28/05/2026
Wuppertal May 28, 2026
Berliner Ensemble Upgrades Backstage Infrastructure With Riedel Stage SystemsRiedel Communications today announced that Berliner Ensemb...
ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year.
