Astera for #RedAlertRESTART Lighting Action in the US posted: 17/09/2020
Wilmington Drama League
Astera products played their part for the recent #RedAlertRESTART campaign in the United States on 1st September, a collective lighting action that saw over 2000 buildings, places, structures, landmarks and spaces lit in red to highlight the critical situation facing live events and entertainment and the demand for Congress to pass the RESTART Act (S.3814) soonest to offer some sort of relief to the industry and try to get things moving again. John DiEleuterio, sales / project manager for from Wilmington, Delaware-based dry hire company Main Light Industries, reached for the company's stock of Astera AX5 TriplePAR battery powered LED fixtures in support of the event.
This latest lighting red day of action' was part of a wider international industry campaign being led by the #WeMakeEvents movement, a collective of trade organizations, companies and individuals including PLASA (the Professional Lighting & Sound Association).
Like many in the technical production industry, John is passionate about his job, career and community, which is also a lifestyle, so he jumped at the chance to be involved.
Earlier in the year, he was also at the center of Illuminate Delaware , a Memorial Day lighting event to honor the hard work and dedication of frontline workers during the Coronavirus pandemic.
Wilmington Drama League
For #RedAlertRESTART, John lit the Main Light office and warehouse building in Wilmington with 32 x AX5s positioned around the exterior, cutting a striking rich red look. He supplied another eight AX5 fixtures to the Wilmington Drama League community theatre group to illuminate their theatre building in a vibrant red.
Working closely with Ryan Morris (also a #WeMakeEvents local organizer) and his team at the IATSE Local 8 stage hand's union in Philadelphia - around 30 minutes down the road and just along the Delaware River - John arranged the loan of 56 x AX5s.
Thirty-two of these were deployed around the IATSE Union Hall building for the night.
Six were used to highlight the iconic Rocky bronze statue at the base of the steps to the Philadelphia Museum of Art. The larger than life boxes with upstretched arms is one of Philadelphia's most famous tourist attractions and popular photo spots, together with the 72 Rocky Steps leading up to the entrance of the Art Museum.
Rocky radiated red for this evening!
Another 6 x AX5s were used to illuminate another strikingly Instagramable Philly landmark, the Robert Indiana LOVE statue in Love Park, the entrance to the Benjamin Franklin Parkway.
The remaining 12 x AX5s were used to light the front fa ade of the Suzanne Roberts Theatre on Philadelphia Avenue of the Arts, home to the Philadelphia Theater Company.
Main Light Industries HQ Wilmington
John underlined how perfect AX5s are for these pop-up installation applications, You just have them charged up and ready to go ... and it's an instant quality light source with excellent coverage wherever needed! Astera AX5's are my GO-TO fixtures!
John was delighted to have an opportunity to help raise awareness generally for the industry' something that is very much needed for all the talented people and teams who are working hard backstage, behind the scenes and concealed by curtains and drapes!
I was very excited to do my bit for #RedAlertRESTART and see everyone get energized for the night! We all felt very united, it gave us a chance to engage and explain to people what we do and what is going on and I also think it gave some glimmers of hope that the industry stands strong together through this extremely tough time.
Rocky
John also personally owns some Astera AX3 LiteDrops . Which were deployed around his house for the occasion, making a big impact for a tiny fixture!
The event was hailed as a big success, but more is needed!
I hope we can all soon get back to doing what we love best and seeing live events, concerts, festivals, theatre shows, etc. delivered safely and spectacularly, creating all those memorable moments that people love and enjoy, concluded John.
The idea of lighting buildings in emergency red' started in Germany with #NightofLightDE in June, a concept that caught on with red days of action organized in many European countries and the UK (initiated by #LightiItInRed on 6th July, followed up by PLASA's #WeMakeEvents action on 11th August) as well as South Africa (#LightSARed on 5th August) and others. Something big and worldwide is being planned for the end of September!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Astera for #RedAlertRESTART Lighting Action in the US posted: 17/09/2020 
