Celebrating a Decade of Discovery on Spotify

It's been 10 years since Spotify officially launched for fans-and new music and artist discovery has never been the same. We built our Swedish company to create a legal, better alternative to piracy-one that helps to fairly compensate artists for their work and shape music listening and sharing via streaming.

Since October 2008, fans all over the world have enjoyed a decade of music discovery, finding new artists and tracks to fall in love with and rediscovering old favorites. Playlists such as Discover Weekly and Release Radar make finding a new song or hearing a new band as easy as opening the Spotify app and pressing play. We are now the largest music-streaming service in the world, but we remain as laser-focused on connecting fans with artists and helping them to build their careers as we were on day one.

We now have 180 million monthly active listeners across 65 countries. And as of August 31, 2018, we have paid over 10 billion euros to rights holders since launch. Music fans on Spotify can enjoy our music library of over 40 million songs and podcasts, and 3 billion-plus user-created playlists. And to date, over 2,000 genres have been identified on Spotify, among them Wonky (electronic music characterized by synths with unusual time signatures), Shimmer Pop (a Swedish cousin of indie pop and indietronica), and British Blues (the blues with a British flavor).

Since launch, we've also found that listening diversity, or the number of artists the average user streams per month, has risen on Spotify over the past 10 years at an average of about 8 percent per year. In the past three years alone, listening diversity increased about 40 percent on the strength of new personalized and editorial playlists-meaning people are listening to an increased number of artists on a regular basis.

Between Spotify's expert-curated playlists, such as Viva Latino!, Hot Country, and RapCaviar, as well as personalized playlists such as Discover Weekly and Daily Mix, we've helped music fans discover a world of new artists, allowing us to pursue our goal of supporting one million creators.

In honor of this important milestone, we're unveiling our lists of the most-streamed artists and songs, milestones and achievements, and most influential genres over the past 10 years. Take a closer look:

LINK:	https://newsroom.spotify.com/2018-10-10/celebrating-a-decade-of-discov...
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