Sennheiser steps into augmented reality with new partnership with Google start-up s Ingre

Sennheiser's social video project, What's Your MOMENTUM? seeks to tell inspirational stories of people and projects that epitomise a commitment to creativity and authenticity. The project uses short videos to tell the stories of people that push the boundaries of technology and sound.

Ingress project explores something entirely new - a global community of millions of players that enhance the physical world with an online reality, turning the real world around us into a giant game board. As well as a new MOMENTUM video documenting the worlds and people of Ingress, Sennheiser will be releasing a special limited edition of its MOMENTUM headphones later this year. The MOMENTUM project is all about people exploring new frontiers in sound, technology and creativity, said Uwe Cremering, Head of Global Marketing at Sennheiser. The community of Ingress players is a testament to this spirit - they're blurring the lines between reality and the virtual, using technology to discover an entirely new way to experience and improve our world.

Ingress is a massively multiplayer mobile game that blends an evolving virtual narrative with the physical world around us using augmented reality. Available on Android and iOS devices, Ingress uses smartphone geo-location technology to get players out in the real world to discover the unique and exciting locations around them. Players team up with others in their local communities to capture and control portals - such as landmarks, historical sites, parks and artwork - in an attempt to control territory. The world is the game, and the game is getting bigger. Today it is being played in 200 countries and has been downloaded by over 5 million users.

The vision of Ingress creator John Hanke was to reverse the trend to focus on our screens. Technology today is incredibly useful and powerful, but one of the side effects of its usefulness is that we're constantly being drawn toward our screens and away from the things around us. Ingress creates adventures on foot out in the real world by using that technology to enhance the way that you learn about and interact with the interesting things around you. Ingress encourages movement and takes people outside, and rewards people for collaboration in the real world and learning more about local environment and landmarks.

What's Your MOMENTUM?

The What's Your MOMENTUM?' project sees Sennheiser, together with Spotify, tell the stories of a diverse range of people who are pushing the boundaries of technology and sound. On its dedicated website, www.sennheiser-momentum.com, users can learn about a range of inspirational innovations and share their own story through a series of video chains that link connected themes, bringing together ideas about art, music and sound from all over the world. The most engaging video clips will be rewarded with prizes including trips to London, New York and Tokyo and pairs of Sennheiser MOMENTUM headphones.

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