Sony Pixel Power calrec Sony

Newsbridge and Object Matrix Partner to Optimize Cloud-based Archive Workflows

23/11/2021

23rd November 2021, Paris & Cardiff Object Matrix, the leading provider of object storage solutions and media-focused cloud platforms to the media industry, have partnered with Newsbridge, a cloud-based platform for next-gen media valorisation designed by AI & cloud experts for media and sports rights-holders.

The integrated solution brings together two content management services: Newsbridge's AI-powered Media Hub and Object Matrix's revolutionary media-focused cloud storage platform. By joining forces, the combined technology provides users with a collaborative, remote-friendly cloud archiving solution that promotes optimized and monetized workflows for the broadcasting and media industry.

From simplifying on-prem, hybrid and cloud-native archives setup and security measures via Object Matrix, to ingesting archived or live content into the Newsbridge platform to leverage AI-powered asset management, the solution allows for a unique Remote Storage Compliant, or what we like to call BYOS (Bring Your Own Storage), experience. With this option, users can access their content in the cloud, regardless of where it is stored, benefiting from cloud computing with advanced search and retrieval capabilities.

By utilising Object Matrix's MatrixStore Cloud solution, users can upload new assets or scan existing archives to create rich metadata using Newsbridge's powerful AI tools. Newsbridge is then able to create and use proxies of original assets that are stored securely on Matrixstore, ensuring speedy production workflows. Once assets are in the Newsbridge Media Hub, content is aggregated into AI-powered Collections, or ever-growing folders of content triggered by various modes of detection: face, logo, speech-to-text, objects, etc. This gives users the ability to leverage a built-in semantic search bar to find exact sequences in less than 2 seconds. This, paired with Newsbridge's Content Monetization Showcase and Resale Portal, allows users to further valorize content by inviting external buyers, sponsors or partners to a unique clip & collect experience.

The partnership has created an accessible avenue for broadcast and media companies looking to stay cost-competitive, maintain storage sovereignty, find low energy solutions and break migration barriers, all while generating new business. At the same time, it answers the common need for a lightweight solution to optimize cloud-native archiving workflows. It also ensures the financial viability of assets along with increased ROI and comprehensive user training and feature knowledge.

Chief Revenue Officer at Object Matrix, Nick Pearce commented: Digital archives hold zero value if the content cannot be easily analyzed, tagged, processed and shared. The combination of MatrixStore Cloud Storage and the Newsbridge Media hub brings some very exciting opportunities to our customers as they look to exploit the latent value in their archives and collections.

CTO at Newsbridge, Fr d ric Petitpont, commented: Our combined solutions empower creative production teams to produce more content faster, with no hidden costs. A seamless integration between MatrixStore and Newsbridge means content can be uploaded, scanned, indexed and then monetised quickly and efficiently.

About Newsbridge Newsbridge is a cloud-based platform for next-gen media valorization offering Multimodal Indexing via Artificial Intelligence (AI).

Taking into account facial, object and scene recognition with audio transcription and semantic context, Newsbridge provides unprecedented access to content. Whether it be media logging, archiving, monetizing, or investigative research- the solution allows for smart media asset management.

Today their platform is used by TV Channels, Press Agencies, Major Sports Federations, Production Houses, Journalists, Editors and Documentalists to boost their media value chain.

For all related inquiries please contact them using the button below.

Contact Newsbridge
LINK: https://object-matrix.com/newsbridge-and-object-matrix-partner-to-opti...
See more stories from matrixstore

Europe Stories

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

08/05/2026

Cyma Forma & Bambounou unveil RND synth

One-button synth generates random four-track ideas Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...

08/05/2026

Tasty Chips GR-2 granular synthesizer

Portable four-layer granular and sampling instrument Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...

08/05/2026

SUPERBOOTH 2026: Polyend Drums

Video Show Report Video of SUPERBOOTH 26: Polyend Drums Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...

08/05/2026

Native Instruments to be acquired by inMusic

Deal agreed as NI enters new chapter Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...

08/05/2026

SUPERBOOTH 2026: Erica Synths Bullfrog Drums

Video Show Report Video of SUPERBOOTH 26: Erica Bullfrog Drums The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...

08/05/2026

Play Snooker: Cueing Up the Future So Every Frame Counts

In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...

08/05/2026

For Dogs' Sake! Pete Wicks returns with more heart-warming rescue journeys

Pete reunites with Dogs Trust for a fourth series and a two-part overseas special London, Friday 8th May 2026: The award winning factual entertainment series P...

08/05/2026

Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider

Wuppertal May 8, 2026 Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...

08/05/2026

Say hello to ICG Belfast

ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth. Led by Digital Marketing M...

08/05/2026

Investing in smart metering to close London's water gap

Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...

07/05/2026

Sudan Digital Investigation Hub launches to support journalists navigating disinformation in conflict

Journalists reporting on Sudan are working in one of the most complex and fast-m...

07/05/2026

Deine persnliche Spotify DJ Experience ist jetzt in vier neuen Sprachen und weiteren Mrkten verfgbar

Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...

07/05/2026

Il DJ personalizzato di Spotify ora disponibile in 4 nuove lingue e in pi Paesi

Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...

07/05/2026

Your Personalized DJ Experience Is Expanding With 4 New Languages and More Markets

Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...

07/05/2026

Seu DJ personalizado do Spotify t chegando em mais lugares - agora em 4 novos idiomas

Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...

07/05/2026

Save Your Personal Podcast to Spotify and Listen Anywhere

From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...

07/05/2026

Spotify Celebrates API Heritage Month With New Music and Artist Spotlights

Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...

07/05/2026

Symphonic Elements Chooir by UJAM

Company announce long-requested choir instrument In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...

07/05/2026

Buchla debut Ziggy synthesizer

Modular-inspired sound generation with digital control Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...

07/05/2026

Polyend Drums hybrid drum machine

Combines analogue voices with digital synthesis and sequencing Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...

07/05/2026

Nektar Panorama CS12: Reaper & Fender Studio Pro support

Control surface now officially supports four DAWs When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...

07/05/2026

SGL Carbon: Expected lower sales, but EBITDA margin improved. Forecast confirmed

In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...

07/05/2026

Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characterization using near-field technology

Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...

07/05/2026

Colorfront Streaming Server Awarded Trusted Partner Network Gold Logo Certification

January 8, 2024 Colorfront (colorfront.com), a leader in high-performance, on-s...

07/05/2026

Colorfront Unleashes New Opportunities for Content Owners Plus Other Ground-Breaking Visual Experiences at Nab 2024

March 20, 2024 NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...

07/05/2026

Colorfront Delivers Innovations for HDR Cinema at Cinemacon 2025

April 1, 2025 CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...

07/05/2026

Colorfront to Showcase Advanced HDR Cinema Mastering Solutions at CineEurope 2025

June 15, 2025 Colorfront (colorfront.com), an Academy and Emmy Award-winning de...

07/05/2026

Colorfront at ICTA Barcelona Cinema Technology Summit

June 15, 2025 Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...

07/05/2026

Colorfront Does IBC 2024 Live From Stockholm!

July 1, 2025 Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...

07/05/2026

Colorfront Transkoder Delivers a Masterful Performance at Annapurna Studios

July 1, 2025 Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...

07/05/2026

Colorfront Opens a New Chapter in Color Tools For Cinema & Television

July 3, 2025 Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...

07/05/2026

Colorfront at IBC 2025: Advanced Tools Make Easy Work of Critical Mastering Tasks and More!

September 1, 2025 IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...

07/05/2026

Colorfront Introduces Colorfront Immersive Utility, a New Mac App for Creating Apple Immersive Video

April 17, 2026 LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...

07/05/2026

Colorfront Delivers Even More AI Automation Power and Extends Technology Partnerships with Dolby Apple

April 23, 2026 NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...

07/05/2026

Comscore to Announce First Quarter 2026 Financial Results

Comscore to Announce First Quarter 2026 Financial ResultsRESTON, Va., May 7, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...

07/05/2026

Sky continues Sphere Abacus partnership with The Death of Sherlock Holmes, starring Rafe Spall and Deleila Piasko, coming in 2027

Thursday 7 May 2026 Sky continues Sphere Abacus partnership with The Death of S...

07/05/2026

Sky Confirms Saturday Night Live UK will return this September for Series Two

Thursday 7 May 2026 Sky Confirms Saturday Night Live UK will return this September for Series Two Saturday Night Live UK will return for a second series, as S...

07/05/2026

How to watch the World Cup on Sky Glass

Save 20% on the Sky Glass Gen 2 and Sky Glass Air TVsThursday 7 May 2026 How to watch the World Cup on Sky Glass Tune into the World Cup on the BBC and ITV vi...

07/05/2026

When the host grabs the mic: keeping sound clean on 'Family Feud'

Production sound mixer Dirk Sciarrotta has mixed Family Feud for 28 seasons. Thats up to 200 syndicated episodes per year, plus primetime celebrity specials - a...

07/05/2026

The mic Broadway's biggest shows have trusted for 20+ years

As audience expectations have evolved, Owen has stopped trying to hide microphones or excuse amplification. Instead, he treats sound as a fully immersive part o...

07/05/2026

Well known Irish faces pushed to the edge in new series of Uncharted with Ray Goggins

Well known Irish faces pushed to the edge in new series of Uncharted with Ray G...

07/05/2026

Powerful four generation story A Traveller Family airs on RT One and RT Player this Monday night

RT will premiere A Traveller Family, a compelling new documentary exploring the...

06/05/2026

NoiseWorks Audio launch VoiceAssist Basic, Standard & Advanced

New pricing tiers for vocal/dialogue restoration tool NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...

06/05/2026

RME TotalMix FX 2 now available

Popular mixing & routing software overhauled Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...