
--
Blackmagic Design today announced that Sandwich used Pocket Cinema Camera 6K, Blackmagic RAW and DaVinci Resolve Studio to shoot and grade a new online spot for Slack. The project was finished using Lunchbox by Sandwich, an exciting new distributed production service that allows live action spots to be created remotely.
Sandwich, an LA based commercial production agency with global clients such as Etsy, American Express and Lyft, has worked with international collaboration hub provider Slack since 2014. Nearly six years after their first spot done for Slack, Sandwich decided to once again show how Slack was helping people create and stay connected remotely.
With Sandwich staff working from their homes, some in different states, the main challenge was how to shoot a live action commercial that met their high quality standards. The answer was to create a mobile production kit based around the Pocket Cinema Camera 6K shooting in Blackmagic RAW, which was sent along with a lens, lighting and audio gear. This kit was sent to Sandwich employees that would be participating and having them shoot their parts themselves. This kit, combined with training and post production done by Sandwich, became the Lunchbox service.
It's not easy to produce new live action work these days that's full of authentic characters, on message and on brand, without sacrificing quality or relying on stock clips. But we've built new methods for doing just that, tastefully, repeatably and safely, said Adam Lisagor, founder of Sandwich. What makes this possible is the firepower that the Pocket Cinema Camera 6K brings us, along with how easy it is to learn and shoot with.
The new Slack spot is a meta piece of creative that shows how dependent Sandwich had become on Slack, especially when it comes to running their business under lockdown. For the spot, seven members from different areas within Sandwich were shot in their homes using and talking about how important Slack was to maintaining creativity and productivity. A quick how to use the camera video was shot by Sandwich's Lowell Meyer, the spot's director of photography.
Asking people who usually do not sit in front of or behind the camera to become production people is a lot to ask. You want to give them agency, but you also do not want to bog them down, Meyer said. The Pocket was so user friendly that everyone was able to pick it up and learn quickly. And even if what was shot was not perfect, the camera's high dynamic range and shooting in Blackmagic RAW gave us a lot of data to fix any issues in post easily.
For the spot, which is being shown on Slack's site and social media channels, footage was shot by each member using Slack and Zoom, showing how they continued to create as a group from home. Each shot was then sent to Sandwich's post production team, who edited the Blackmagic RAW footage, which was then sent into DaVinci Resolve Studio for grading and finishing.
We use DaVinci Resolve daily with most of our commercial work, and know how powerful it is. Every shot went through Resolve, and because we were using Blackmagic RAW we were getting an incredible amount of data. Resolve works incredibly fast and efficiently with Blackmagic RAW files, said Zach Hobesh, Head of Post, Sandwich.
Sandwich has a long history of being one of the most creative agencies in the advertising space in terms of using new technology to improve commercial productions. The creation of the Lunchbox service is the latest example of the agency finding better uses of technology for better story telling.
Opportunity knocks when you least expect it. Before March, most productions could have 40 or more people on set. And now it was just individuals in their home offices. So we started thinking about how to keep a creative agency working. And how to do live productions in the smallest way possible but not look like everything was shot on a phone. Through using Pocket Cinema Camera 6K, we found a silver lining and created Lunchbox, Hobesh continued.
After wrapping the new Slack project, we realized that we could replicate the process into a service. There will always be the need for big on site productions, but there is also now a the ability, using remote productions, to create high quality, entertaining commercials that people actually want to watch. It can be done efficiently and economically, and the Blackmagic Design camera and software are a big part of that, he finished.
To view the Slack spot and see a behind the scenes video, please go to www.sandwich.co/lunchbox.
###
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/04/2026
Jin-Quan Yu elected to the National Academy of Sciences Yu is recognized for his pioneering work in synthetic organic chemistry.
April 28, 2026
LA JOLLA, CA S...
28/04/2026
The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast
Last week's...
28/04/2026
The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...
28/04/2026
The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...
28/04/2026
Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...
28/04/2026
Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...
28/04/2026
Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...
28/04/2026
Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...
28/04/2026
Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...
28/04/2026
Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...
28/04/2026
The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...
28/04/2026
The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...
28/04/2026
The 2026 NAB Show is in the books and the show once again served up a cavalcade ...
28/04/2026
Gray Media and RAJ Sports have announced Rose City SportsNet (RCSN), a new netwo...
28/04/2026
Today, we announced our First Quarter 2026 earnings, starting the Year of Raising Ambition with strong momentum across the business and continued innovation acr...
28/04/2026
I dag presenterade vi v rt resultat f r det f rsta kvartalet 2026. Vi inleder ret med starkt momentum i hela verksamheten och fortsatt innovation p plattforme...
28/04/2026
New handheld promises studio performance for the stage
Mojave have just introduced a new live-focused handheld vocal mic created by award-winning designer D...
28/04/2026
Max for Live device offers AI-powered stem separation
Dynamic Split Module (DSM) is a new Max for Live device created by Ostin Solo, a developer and musican...
28/04/2026
First interface equipped with ISA preamps
Focusrite have just announced the launch of a new high-end audio interface that features a pair of their legendary...
28/04/2026
Triton Digital's Podcast Metrics Demos+ Data Integration Enables Comprehensi...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
TAG Video Systems, the leading IP-native Realtime Media Platform, today announced that Lens, its visual service health interface for broadcast operations, recei...
28/04/2026
Open AV-over-IP Standard Recognized in IT Networking/Infrastructure and Security Category
The Alliance for IP Media Solutions (AIMS) today announced that the ...
28/04/2026
VFX History: Slit Scan
Graham Quince April 28, 2026
0 Comments
How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...
28/04/2026
These DaVinci Resolve Effects Will Make You a More Creative Colorist
Kasia Jarco April 28, 2026
0 Comments
Creativity in color grading is not about ha...
28/04/2026
A Simple Introduction to Cavalry: Indexed Circle
Simon Ubsdell April 28, 2026
0 Comments
In this new introductory tutorial for Cavalry we're going...
28/04/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce a new global training programme...
28/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...
28/04/2026
LiveU is inviting MPTS visitors to step into the companys new Q Era on Stand D32, at The Grand Hall, Olympia, London (May 13-14). The company will showcase its ...
28/04/2026
IBC today announces the launch of the IBC2026 Innovation Awards, with nominations now open for projects, programmes and initiatives that exemplify breakthrough ...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/04/2026
Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...
28/04/2026
April 28th, 2026 Press Materials Available Here
TRIBECA FESTIVAL MARKS 25 YEAR...
28/04/2026
In 2023, Norwegian climber Kristin Harila set out to break a mountaineering reco...
28/04/2026
LinkedIn Top Companies 2026: Where Career Growth Is Happening Now Published on Apr 28, 2026 Categories: Data and insights
LinkedIn Corporate Communication...