Sony Pixel Power calrec Sony

Lunchbox by LA Based Creative Agency Sandwich Uses Pocket Cinema Camera 6K and DaVinci Resolve Studio for New Slack Commercial

30/06/2020

--

Blackmagic Design today announced that Sandwich used Pocket Cinema Camera 6K, Blackmagic RAW and DaVinci Resolve Studio to shoot and grade a new online spot for Slack. The project was finished using Lunchbox by Sandwich, an exciting new distributed production service that allows live action spots to be created remotely.

Sandwich, an LA based commercial production agency with global clients such as Etsy, American Express and Lyft, has worked with international collaboration hub provider Slack since 2014. Nearly six years after their first spot done for Slack, Sandwich decided to once again show how Slack was helping people create and stay connected remotely.

With Sandwich staff working from their homes, some in different states, the main challenge was how to shoot a live action commercial that met their high quality standards. The answer was to create a mobile production kit based around the Pocket Cinema Camera 6K shooting in Blackmagic RAW, which was sent along with a lens, lighting and audio gear. This kit was sent to Sandwich employees that would be participating and having them shoot their parts themselves. This kit, combined with training and post production done by Sandwich, became the Lunchbox service.

It's not easy to produce new live action work these days that's full of authentic characters, on message and on brand, without sacrificing quality or relying on stock clips. But we've built new methods for doing just that, tastefully, repeatably and safely, said Adam Lisagor, founder of Sandwich. What makes this possible is the firepower that the Pocket Cinema Camera 6K brings us, along with how easy it is to learn and shoot with.

The new Slack spot is a meta piece of creative that shows how dependent Sandwich had become on Slack, especially when it comes to running their business under lockdown. For the spot, seven members from different areas within Sandwich were shot in their homes using and talking about how important Slack was to maintaining creativity and productivity. A quick how to use the camera video was shot by Sandwich's Lowell Meyer, the spot's director of photography.

Asking people who usually do not sit in front of or behind the camera to become production people is a lot to ask. You want to give them agency, but you also do not want to bog them down, Meyer said. The Pocket was so user friendly that everyone was able to pick it up and learn quickly. And even if what was shot was not perfect, the camera's high dynamic range and shooting in Blackmagic RAW gave us a lot of data to fix any issues in post easily.

For the spot, which is being shown on Slack's site and social media channels, footage was shot by each member using Slack and Zoom, showing how they continued to create as a group from home. Each shot was then sent to Sandwich's post production team, who edited the Blackmagic RAW footage, which was then sent into DaVinci Resolve Studio for grading and finishing.

We use DaVinci Resolve daily with most of our commercial work, and know how powerful it is. Every shot went through Resolve, and because we were using Blackmagic RAW we were getting an incredible amount of data. Resolve works incredibly fast and efficiently with Blackmagic RAW files, said Zach Hobesh, Head of Post, Sandwich.

Sandwich has a long history of being one of the most creative agencies in the advertising space in terms of using new technology to improve commercial productions. The creation of the Lunchbox service is the latest example of the agency finding better uses of technology for better story telling.

Opportunity knocks when you least expect it. Before March, most productions could have 40 or more people on set. And now it was just individuals in their home offices. So we started thinking about how to keep a creative agency working. And how to do live productions in the smallest way possible but not look like everything was shot on a phone. Through using Pocket Cinema Camera 6K, we found a silver lining and created Lunchbox, Hobesh continued.

After wrapping the new Slack project, we realized that we could replicate the process into a service. There will always be the need for big on site productions, but there is also now a the ability, using remote productions, to create high quality, entertaining commercials that people actually want to watch. It can be done efficiently and economically, and the Blackmagic Design camera and software are a big part of that, he finished.

To view the Slack spot and see a behind the scenes video, please go to www.sandwich.co/lunchbox.

###

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

###
LINK: https://news.creativecow.net/story/901230...
See more stories from creativecow

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

12/07/2025

Retracing Ryan Coogler's Sundance Institute Journey

Ryan Coogler accepting the 2013 Vanguard Award. Photo by Alberto E. Rodriguez. Editor's Note: In honor of Fruitvale Station s 12th anniversary, we're d...

12/07/2025

Key Code Education Launches New Adobe Premiere Pro Engineer Certification

Key Code Education, the professional training division of Key Code Media, proudly announces a major update to its Adobe Premiere Pro Engineering and Advanced Op...

12/07/2025

Key Code Education Launches New Hands-On Training Programs for Ross Video, Vizrt, EditShare, and SNS

Key Code Education, a leader in instructor-led post production training for over...

12/07/2025

TV Station Groups Launch Texas Flood Relief Efforts

As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...

12/07/2025

DirecTV Adds ViX Premium With Ads to MiEspaol Genre Pack

EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...

11/07/2025

2025 Sundance Institute Producers Lab Fellows Announced

PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...

11/07/2025

Superman' Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters

If you've ever wondered what might be playing in Clark Kent's headphones...

11/07/2025

L3Harris Delivers First P-8A Poseidon Aircraft to US Navy

L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...

11/07/2025

WETA Launches WETA+ Free Streaming Service

ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...

11/07/2025

TV Tech's Top Regulatory Stories of 2025

The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...

11/07/2025

Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025

Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...

11/07/2025

Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup

LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...

11/07/2025

SBE Survey: Certified Broadcast Engineers Earn More

Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....

11/07/2025

SmallHD Unveils Quantum 27 OLED Monitor

CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...

11/07/2025

Tegna Will Pay $225K to Settle FCC Investigation

The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...

11/07/2025

Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger

WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...

11/07/2025

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

11/07/2025

'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix

Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...

11/07/2025

Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3

Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...

11/07/2025

AI and Multimedia Authenticity Standards Collaboration

AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit The...

11/07/2025

A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation

Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...

10/07/2025

Taliban repression silences award-winning Afghan woman journalist

The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...

10/07/2025

A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...

10/07/2025

Spotify Toasts Oasis's Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation

This is not a drill: Oasis is back on the road-marking its first live performanc...

10/07/2025

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...

10/07/2025

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

10/07/2025

Sponsored: Robotic Deployments Are Transforming Local News

Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...

10/07/2025

Stuttgart Media University Upgrades Studio with Lawo mc56

Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...

10/07/2025

SMPTE Opens Early Bird Registration for Media Technology Summit

The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...

10/07/2025

TNDV Television Launches Aspiration 35 to Support Cinematic Workflows

NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....

10/07/2025

Key Code Education Launches Beginner, Intermediate Training Courses

BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...

10/07/2025

Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025

HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...

10/07/2025

Comments on FCC Ownership Rules Due in August

The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...

10/07/2025

Netflix Presents the Official Trailer for 'Superestar'

Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...

10/07/2025

From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream

In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...

10/07/2025

Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH

As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...

10/07/2025

VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing

10 Jul 2025 VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...