--
Blackmagic Design today announced that Sandwich used Pocket Cinema Camera 6K, Blackmagic RAW and DaVinci Resolve Studio to shoot and grade a new online spot for Slack. The project was finished using Lunchbox by Sandwich, an exciting new distributed production service that allows live action spots to be created remotely.
Sandwich, an LA based commercial production agency with global clients such as Etsy, American Express and Lyft, has worked with international collaboration hub provider Slack since 2014. Nearly six years after their first spot done for Slack, Sandwich decided to once again show how Slack was helping people create and stay connected remotely.
With Sandwich staff working from their homes, some in different states, the main challenge was how to shoot a live action commercial that met their high quality standards. The answer was to create a mobile production kit based around the Pocket Cinema Camera 6K shooting in Blackmagic RAW, which was sent along with a lens, lighting and audio gear. This kit was sent to Sandwich employees that would be participating and having them shoot their parts themselves. This kit, combined with training and post production done by Sandwich, became the Lunchbox service.
It's not easy to produce new live action work these days that's full of authentic characters, on message and on brand, without sacrificing quality or relying on stock clips. But we've built new methods for doing just that, tastefully, repeatably and safely, said Adam Lisagor, founder of Sandwich. What makes this possible is the firepower that the Pocket Cinema Camera 6K brings us, along with how easy it is to learn and shoot with.
The new Slack spot is a meta piece of creative that shows how dependent Sandwich had become on Slack, especially when it comes to running their business under lockdown. For the spot, seven members from different areas within Sandwich were shot in their homes using and talking about how important Slack was to maintaining creativity and productivity. A quick how to use the camera video was shot by Sandwich's Lowell Meyer, the spot's director of photography.
Asking people who usually do not sit in front of or behind the camera to become production people is a lot to ask. You want to give them agency, but you also do not want to bog them down, Meyer said. The Pocket was so user friendly that everyone was able to pick it up and learn quickly. And even if what was shot was not perfect, the camera's high dynamic range and shooting in Blackmagic RAW gave us a lot of data to fix any issues in post easily.
For the spot, which is being shown on Slack's site and social media channels, footage was shot by each member using Slack and Zoom, showing how they continued to create as a group from home. Each shot was then sent to Sandwich's post production team, who edited the Blackmagic RAW footage, which was then sent into DaVinci Resolve Studio for grading and finishing.
We use DaVinci Resolve daily with most of our commercial work, and know how powerful it is. Every shot went through Resolve, and because we were using Blackmagic RAW we were getting an incredible amount of data. Resolve works incredibly fast and efficiently with Blackmagic RAW files, said Zach Hobesh, Head of Post, Sandwich.
Sandwich has a long history of being one of the most creative agencies in the advertising space in terms of using new technology to improve commercial productions. The creation of the Lunchbox service is the latest example of the agency finding better uses of technology for better story telling.
Opportunity knocks when you least expect it. Before March, most productions could have 40 or more people on set. And now it was just individuals in their home offices. So we started thinking about how to keep a creative agency working. And how to do live productions in the smallest way possible but not look like everything was shot on a phone. Through using Pocket Cinema Camera 6K, we found a silver lining and created Lunchbox, Hobesh continued.
After wrapping the new Slack project, we realized that we could replicate the process into a service. There will always be the need for big on site productions, but there is also now a the ability, using remote productions, to create high quality, entertaining commercials that people actually want to watch. It can be done efficiently and economically, and the Blackmagic Design camera and software are a big part of that, he finished.
To view the Slack spot and see a behind the scenes video, please go to www.sandwich.co/lunchbox.
###
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
###
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
-- 
