At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key technology partner for sports streaming services. With technology breakthroughs including AI content-aware video processing for live sport, ad insertion, pVMAF to optimise network usage, and new CDN technologies, Synamedia is making it easy for customers to go live with self-service applications and scale to millions of viewers, all while minimising latency, underpinned by an intense focus on ROI.
At IBC, Synamedia will launch new cloud services with the flexibility to support customer requirements including major sports events as well as onboarding to SaaS and managed services. These new services, which streamline operations and cut costs, are run out of Synamedia's industry-leading 24/7 Cloud Operations Centre in Bangalore which specialises in DevOps and AI for streaming. With its end-to-end approach, Synamedia's Cloud Operations Centre integrates selected SaaS partners for best-in-class Quortex solutions.
Synamedia continues to sign new customers for cloud and SaaS solutions each month and has now reached 40 customers. Many, such as NATO, are self-onboarding and benefit from Quortex Play's unique multi-tenant SaaS environment for automation, scalability and cost-effectiveness. Plus, with the integration of virtual Digital Content Manager (vDCM) technologies with Quortex Play, D2C streamers have greater control over quality of experience and latency. Play, D2C streamers have greater control over quality of experience and latency.
Part of the B2B distribution family, the Quortex Link pay-as-you-use SaaS platform now features support for low latency for 24/7 distribution as well as events. At IBC, Synamedia will showcase Quortex Link's operational dashboard, making it easy for customers to manage live distribution workflows. In addition, new Quortex PowerVu support for VVC encoding is lowering distribution costs. The MEG gateway and recently launched MEG.mini gateway also support VVC by transcoding at the edge. Synamedia will also showcase AI-powered automatic live captioning in partnership with AI-Media. Its live automatic captioning solution delivers high quality captioning at a fraction of the cost of human captioning to reduce operational overhead in delivering live sports events.
Synamedia will highlight its leadership in compression with the industry's most efficient compression for the highest level of cost savings. Its new Quortex Play AI compression framework addresses the challenge of CDN traffic costs for sports D2C streaming. This breakthrough cuts bitrates by up to 30% while maintaining video quality. It incorporates Synamedia's latest codec-agnostic AI and machine learning for content-aware encoding and pVMAF for real-time video scoring. The framework's flexible design means customers can optimise video compression for the nuances of different sports.
Our customers are clear that they are hyper focused on ROI and every decision they take is through that lens, said Julien Signes, EVP of Video Network, Synamedia. To meet customers' evolving needs we are continually innovating to achieve major breakthroughs in streaming, such as the 95% cloud savings we achieved with Telia earlier this year. Another example is how we helped Televisa cut costs by switching to MEG gateways for its video distribution to 180 stations across Mexico.
Two technologies that exemplify Synamedia's commitment to reducing total cost of ownership and increasing monetisation are CDN content steering and ad insertion for low latency streaming. Synamedia's multi-CDN steering system allows providers to switch between CDNs during the streaming session without interrupting the viewing experience. This solution also gives providers real-time insights to meet SLAs and control costs.
Synamedia will also showcase its end-to-end ad insertion solution that scales seamlessly for low latency streaming without adding extra load on the manifest manipulator. The demo will include groundbreaking ad insertion methods, such as shoppable ads, developed in collaboration with StreamLayer to provide a personalised and engaging ad experience for viewers.
In the innovation corner, Synamedia will shine a spotlight on predicted Video Multimethod Assessment Function (pVMAF) which features neural networks to learn about the quality requirements for different types of sports content and adjust automatically. Synamedia created the pVMAF metric to significantly reduce the complexity issue that VMAF users face when measuring perceived video quality for live TV at scale. Synamedia will also show its content hub marketplace for a new way to distribute B2B content globally and will demonstrate how it is contributing to the draft industry standard for Media over Quic, which aims to re-shape how live streams are delivered at scale.
Synamedia continues to work with new partners to ensure integration with best of breed solutions. For example, Synamedia will show the addition of overlays during distribution through the MEG and MEG.mini gateways. Synamedia has integrated Vizrt's Viz Flowics technology at the edge to allow sports, weather, and news streamers to tailor live video for each affiliate or MVPD by easily adding dynamic HMTL5 graphics and information overlays. Another feature for sports streamers is framerate conversion, which manages different requirements for each region through a partnership with InSync. Synamedia' s stand will also feature partnerships with Amazon Web Services, Bitmovin, CastLabs, EZDRM, Google Ad Manager, Intel, M2A Media and NativeWaves. Synamedia technology will features on other stands including Ultra HD Forum and 2Coders.
Complementing its technology partners, Synamedia's Video Network b
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key technology partner for sports streaming services. With technology breakthroughs including AI content-aware video processing for live sport, ad insertion, pVMAF to optimise network usage, and new CDN technologies, Synamedia is making it easy for customers to go live with self-service applications and scale to millions of viewers, all while minimising latency, underpinned by an intense focus on ROI. 
