At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key technology partner for sports streaming services. With technology breakthroughs including AI content-aware video processing for live sport, ad insertion, pVMAF to optimise network usage, and new CDN technologies, Synamedia is making it easy for customers to go live with self-service applications and scale to millions of viewers, all while minimising latency, underpinned by an intense focus on ROI.
At IBC, Synamedia will launch new cloud services with the flexibility to support customer requirements including major sports events as well as onboarding to SaaS and managed services. These new services, which streamline operations and cut costs, are run out of Synamedia's industry-leading 24/7 Cloud Operations Centre in Bangalore which specialises in DevOps and AI for streaming. With its end-to-end approach, Synamedia's Cloud Operations Centre integrates selected SaaS partners for best-in-class Quortex solutions.
Synamedia continues to sign new customers for cloud and SaaS solutions each month and has now reached 40 customers. Many, such as NATO, are self-onboarding and benefit from Quortex Play's unique multi-tenant SaaS environment for automation, scalability and cost-effectiveness. Plus, with the integration of virtual Digital Content Manager (vDCM) technologies with Quortex Play, D2C streamers have greater control over quality of experience and latency. Play, D2C streamers have greater control over quality of experience and latency.
Part of the B2B distribution family, the Quortex Link pay-as-you-use SaaS platform now features support for low latency for 24/7 distribution as well as events. At IBC, Synamedia will showcase Quortex Link's operational dashboard, making it easy for customers to manage live distribution workflows. In addition, new Quortex PowerVu support for VVC encoding is lowering distribution costs. The MEG gateway and recently launched MEG.mini gateway also support VVC by transcoding at the edge. Synamedia will also showcase AI-powered automatic live captioning in partnership with AI-Media. Its live automatic captioning solution delivers high quality captioning at a fraction of the cost of human captioning to reduce operational overhead in delivering live sports events.
Synamedia will highlight its leadership in compression with the industry's most efficient compression for the highest level of cost savings. Its new Quortex Play AI compression framework addresses the challenge of CDN traffic costs for sports D2C streaming. This breakthrough cuts bitrates by up to 30% while maintaining video quality. It incorporates Synamedia's latest codec-agnostic AI and machine learning for content-aware encoding and pVMAF for real-time video scoring. The framework's flexible design means customers can optimise video compression for the nuances of different sports.
Our customers are clear that they are hyper focused on ROI and every decision they take is through that lens, said Julien Signes, EVP of Video Network, Synamedia. To meet customers' evolving needs we are continually innovating to achieve major breakthroughs in streaming, such as the 95% cloud savings we achieved with Telia earlier this year. Another example is how we helped Televisa cut costs by switching to MEG gateways for its video distribution to 180 stations across Mexico.
Two technologies that exemplify Synamedia's commitment to reducing total cost of ownership and increasing monetisation are CDN content steering and ad insertion for low latency streaming. Synamedia's multi-CDN steering system allows providers to switch between CDNs during the streaming session without interrupting the viewing experience. This solution also gives providers real-time insights to meet SLAs and control costs.
Synamedia will also showcase its end-to-end ad insertion solution that scales seamlessly for low latency streaming without adding extra load on the manifest manipulator. The demo will include groundbreaking ad insertion methods, such as shoppable ads, developed in collaboration with StreamLayer to provide a personalised and engaging ad experience for viewers.
In the innovation corner, Synamedia will shine a spotlight on predicted Video Multimethod Assessment Function (pVMAF) which features neural networks to learn about the quality requirements for different types of sports content and adjust automatically. Synamedia created the pVMAF metric to significantly reduce the complexity issue that VMAF users face when measuring perceived video quality for live TV at scale. Synamedia will also show its content hub marketplace for a new way to distribute B2B content globally and will demonstrate how it is contributing to the draft industry standard for Media over Quic, which aims to re-shape how live streams are delivered at scale.
Synamedia continues to work with new partners to ensure integration with best of breed solutions. For example, Synamedia will show the addition of overlays during distribution through the MEG and MEG.mini gateways. Synamedia has integrated Vizrt's Viz Flowics technology at the edge to allow sports, weather, and news streamers to tailor live video for each affiliate or MVPD by easily adding dynamic HMTL5 graphics and information overlays. Another feature for sports streamers is framerate conversion, which manages different requirements for each region through a partnership with InSync. Synamedia' s stand will also feature partnerships with Amazon Web Services, Bitmovin, CastLabs, EZDRM, Google Ad Manager, Intel, M2A Media and NativeWaves. Synamedia technology will features on other stands including Ultra HD Forum and 2Coders.
Complementing its technology partners, Synamedia's Video Network b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key technology partner for sports streaming services. With technology breakthroughs including AI content-aware video processing for live sport, ad insertion, pVMAF to optimise network usage, and new CDN technologies, Synamedia is making it easy for customers to go live with self-service applications and scale to millions of viewers, all while minimising latency, underpinned by an intense focus on ROI. 
