Sony Pixel Power calrec Sony

Synamedia at IBC 2024 - Innovations and new services for...

06/09/2024

At IBC 2024, Hall 1 B33, leading video software provider, Synamedia, will unveil a raft of new video network solutions as it solidifies its position as a key technology partner for sports streaming services. With technology breakthroughs including AI content-aware video processing for live sport, ad insertion, pVMAF to optimise network usage, and new CDN technologies, Synamedia is making it easy for customers to go live with self-service applications and scale to millions of viewers, all while minimising latency, underpinned by an intense focus on ROI.

At IBC, Synamedia will launch new cloud services with the flexibility to support customer requirements including major sports events as well as onboarding to SaaS and managed services. These new services, which streamline operations and cut costs, are run out of Synamedia's industry-leading 24/7 Cloud Operations Centre in Bangalore which specialises in DevOps and AI for streaming. With its end-to-end approach, Synamedia's Cloud Operations Centre integrates selected SaaS partners for best-in-class Quortex solutions.

Synamedia continues to sign new customers for cloud and SaaS solutions each month and has now reached 40 customers. Many, such as NATO, are self-onboarding and benefit from Quortex Play's unique multi-tenant SaaS environment for automation, scalability and cost-effectiveness. Plus, with the integration of virtual Digital Content Manager (vDCM) technologies with Quortex Play, D2C streamers have greater control over quality of experience and latency. Play, D2C streamers have greater control over quality of experience and latency.

Part of the B2B distribution family, the Quortex Link pay-as-you-use SaaS platform now features support for low latency for 24/7 distribution as well as events. At IBC, Synamedia will showcase Quortex Link's operational dashboard, making it easy for customers to manage live distribution workflows. In addition, new Quortex PowerVu support for VVC encoding is lowering distribution costs. The MEG gateway and recently launched MEG.mini gateway also support VVC by transcoding at the edge. Synamedia will also showcase AI-powered automatic live captioning in partnership with AI-Media. Its live automatic captioning solution delivers high quality captioning at a fraction of the cost of human captioning to reduce operational overhead in delivering live sports events.

Synamedia will highlight its leadership in compression with the industry's most efficient compression for the highest level of cost savings. Its new Quortex Play AI compression framework addresses the challenge of CDN traffic costs for sports D2C streaming. This breakthrough cuts bitrates by up to 30% while maintaining video quality. It incorporates Synamedia's latest codec-agnostic AI and machine learning for content-aware encoding and pVMAF for real-time video scoring. The framework's flexible design means customers can optimise video compression for the nuances of different sports.

Our customers are clear that they are hyper focused on ROI and every decision they take is through that lens, said Julien Signes, EVP of Video Network, Synamedia. To meet customers' evolving needs we are continually innovating to achieve major breakthroughs in streaming, such as the 95% cloud savings we achieved with Telia earlier this year. Another example is how we helped Televisa cut costs by switching to MEG gateways for its video distribution to 180 stations across Mexico.

Two technologies that exemplify Synamedia's commitment to reducing total cost of ownership and increasing monetisation are CDN content steering and ad insertion for low latency streaming. Synamedia's multi-CDN steering system allows providers to switch between CDNs during the streaming session without interrupting the viewing experience. This solution also gives providers real-time insights to meet SLAs and control costs.

Synamedia will also showcase its end-to-end ad insertion solution that scales seamlessly for low latency streaming without adding extra load on the manifest manipulator. The demo will include groundbreaking ad insertion methods, such as shoppable ads, developed in collaboration with StreamLayer to provide a personalised and engaging ad experience for viewers.

In the innovation corner, Synamedia will shine a spotlight on predicted Video Multimethod Assessment Function (pVMAF) which features neural networks to learn about the quality requirements for different types of sports content and adjust automatically. Synamedia created the pVMAF metric to significantly reduce the complexity issue that VMAF users face when measuring perceived video quality for live TV at scale. Synamedia will also show its content hub marketplace for a new way to distribute B2B content globally and will demonstrate how it is contributing to the draft industry standard for Media over Quic, which aims to re-shape how live streams are delivered at scale.

Synamedia continues to work with new partners to ensure integration with best of breed solutions. For example, Synamedia will show the addition of overlays during distribution through the MEG and MEG.mini gateways. Synamedia has integrated Vizrt's Viz Flowics technology at the edge to allow sports, weather, and news streamers to tailor live video for each affiliate or MVPD by easily adding dynamic HMTL5 graphics and information overlays. Another feature for sports streamers is framerate conversion, which manages different requirements for each region through a partnership with InSync. Synamedia' s stand will also feature partnerships with Amazon Web Services, Bitmovin, CastLabs, EZDRM, Google Ad Manager, Intel, M2A Media and NativeWaves. Synamedia technology will features on other stands including Ultra HD Forum and 2Coders.

Complementing its technology partners, Synamedia's Video Network b
LINK: https://kitplus.com/news/synamedia-at-ibc-2024-innovations-and-new-ser...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

22/09/2026

Young Journalist Award 2026: Meet the Final 12

From Malaysia to Mexico and from DR Congo to Ukraine, this year's 12 finalists for the 2026 Thomson Foundation Young Journalist of the Year award tell extra...

22/09/2026

ESPN, Precision Lasers Light Up NHL Player Media Tour in Las Vegas

The annual preseason content-gathering event brought 36 NHL players to Las Vegas, where ESPN used 2.5 kilowatts of laser power and a motion-control camera syste...

22/09/2026

Neumann Introduces KK 104 A and KK 105 A Wireless Capsule Heads

Neumann has introduced the KK 104 A (cardioid) and KK 105 A (supercardioid) wireless capsule heads, succeeding the KK 204 and KK 205. The new capsules are compa...

22/09/2026

NFL and TMRW Sports Announce Pro Flag Showcase During Super Bowl LXI Week

The NFL and TMRW Sports have announced a new annual Pro Flag Showcase to be held during Super Bowl LXI week in Los Angeles. The event will feature top flag foot...

22/09/2026

Washington State University Unveils New Daktronics Video Board and Audio System at Gesa Field

Washington State University has unveiled a new end zone video display and audio ...

22/09/2026

SVG Sit-Down: Disney's Dave Johnson on ESPN's New 4K HDR Distribution Pipeline and What It Means for Super Bowl LXI and Beyond

Disney's SVP of Live Operations and Engineering details the technology behin...

22/09/2026

Cosm Promotes Mazen Alawar to SVP of Marketing, Alexis Scalice to VP of Cosm Studios

Cosm has announced two senior promotions. Mazen Alawar has been promoted to SVP,...

22/09/2026

Mississippi State University Extends Camera Relationship with KOKUSAI DENKI

Mississippi State University's University Television Center has purchased four KOKUSAI DENKI SK-UHD7000-S2 cameras since 2024, with plans to add two more, a...

22/09/2026

Net Insight Appoints Christine Kjellvard as Interim CFO

Net Insight has announced that Christine Kjellvard will assume the role of interim Chief Financial Officer on November 1, 2026. Kjellvard has previously held in...

22/09/2026

Net Insight Launches Zyntai TimeNode Access PTP Grandmaster for Edge Sites

Net Insight has announced Zyntai TimeNode Access, a compact PTP Grandmaster designed for distributed edge sites. The product carries secure, precise time across...

22/09/2026

The Weight Explores the High Cost of Freedom in the Depression Era

Sam Hazeldine, Austin Amelio, Padraic McKinley, Julia Jones, and Ethan Hawke attend the premiere of The Weight at The Ray Theatre on January 26, 2026, in Park...

22/09/2026

Avalanche Tones introduce Noise Suite

Second high-gain tone plug-in released Following on from their debut release, Chainsaw Suite, Avalanche Tones have announced the launch of their second plug...

22/09/2026

LW6 wireless headphones from Lewitt Audio

Uncompressed audio with below 6ms of latency Lewitt's have just introduced their first pair of headphones which, despite being aimed primarily at studio...

22/09/2026

Neumann launch the KK 104 A & KK 105 A

Two new capsule heads for Sennheiser wireless systems Neumann have announced the upcoming launch of the KK 104 A and KK 105 A, a pair of new premium condens...

22/09/2026

Apogee Plugins Are Moving to Plugin Alliance

Apogee Plugins Are Moving to Plugin Alliance We're excited to share an important update about the future of Apogee plugins. Apogee plugins are moving to Pl...

22/09/2026

SipRadius honored with a Technology And Engineering Emmy...

Parkland, Florida, US, September 22, 2026: SipRadius, widely recognized for making content processing and connectivity secure and seamless, has been honored wit...

22/09/2026

VanityFilter 3.1.5 adds project files and adjustable protection around lips, brows and ears

VanityFilter 3.1.5 adds project files and adjustable protection around lips, bro...

22/09/2026

Chile's TV+ Modernizes Broadcast Operations with Blackmagic Design

Chile's TV Modernizes Broadcast Operations with Blackmagic Design Brie Clayton September 22, 2026 0 Comments URSA Broadcast G2 brings versatility...

22/09/2026

OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing

OWC Shares Sneak Peek at Amazon Prime Big Deal Days Pricing Brie Clayton September 22, 2026 0 Comments Image courtesy of Deposit Photos Business and ...

22/09/2026

Berklee's First Homecoming Block Party Brings Alumni Home for Global Music Festival

Berklee's First Homecoming Block Party Brings Alumni Home for Global Music F...

22/09/2026

New TVU Pocket Offers Broadcast Features In Phone-Sized Unit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Operative Launches Unified Platform for Advertising and Broadcast Management

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Element Launches New TiVo-Powered Smart TVs in the U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

NOAA Taps Tomorrow.io for Improved U.S. Weather Forecasts

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Gray Media Promotes Tim Maloney to GM and Director of Sales at WBKO

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Reports: Paramount Reaches Settlement with State AGs in Antitrust Suit

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

New Research Lays Out Streaming Services Best Defense Against Churn

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Sinclair Expands The National News Desk

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Paramount Settles Antitrust Lawsuit over WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

U.S. Broadband Industry Investment Hits $92.6 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

22/09/2026

Sky commissions Tupac murder trial documentary from Passion Pictures & Propagate Content

From Academy Award-winning Passion Pictures and BAFTA-winning director Marian Mo...

22/09/2026

Wi-Fi, phones and power lines: understanding EMF exposure

Whether it be from the sun or from our phones and other devices, we are all exposed to electromagnetic radiation in some shape or form. With the dramatic growth...

22/09/2026

Comscore's latest AI Intelligence Report Shows Competition Intensifying as Claude and Gemini Gain Ground on ChatGPT

Comscore's latest AI Intelligence Report Shows Competition Intensifying as C...

22/09/2026

The Factory-X Project Sets Standards for Data Sovereignty in Industry

The Factory-X Project Sets Standards for Data Sovereignty in Industry Arvato Systems Brings Digital Sovereignty to Industrial Practice Factory-X Successfully...

22/09/2026

Apple opens Apple Music Hall, a\u00A0state-of-the-art live music venue in London - PRESS RELEASE - Posted on 21 September 2026

LONDON Apple today announced the opening of Apple Music Hall, a brand-new state-...

22/09/2026

Young creativity across the island of Ireland takes centre stage as sixth RT This is Art! competition launches

RT , Creative Ireland and Shared Island Initiative ask young artists to respon...

22/09/2026

NVIDIA Isaac ROS 5.0 Advances Agentic, Open Source Robotics Development

To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...

21/09/2026

Manifold Taps Ryhaan Williams for North America COO Post

Manifold Technologies, developer of software-defined, FPGA-accelerated infrastructure for live production, has named Ryhaan Williams as Chief Commercial Officer...

21/09/2026

SNS Wins IAMT Best Journal Article Award

Studio Network Solutions (SNS) has won Best Journal Article at the 2026 IAMT Impact Awards for What Video Editors Need When Everything Is Changing Around Them,...

21/09/2026

MLW Announces Streaming Deal with Tubi for Weekly FUSION Series

Major League Wrestling (MLW) has announced a streaming distribution agreement with Tubi for its weekly series MLW FUSION. Beginning September 17, new episodes w...

21/09/2026

Adam Smith Named Chairman of Direct-to-Consumer at Disney Entertainment

Disney Entertainment has announced that Adam Smith has been named Chairman, Direct-to-Consumer, with responsibility for Disney and Hulu including product, engi...

21/09/2026

United Airlines and DISH to Offer Live Football on Starlink-Enabled Seatback Screens

United Airlines and DISH have announced an agreement to bring live professional ...

21/09/2026

SES to Provide Satellite Distribution for JioStar Channels Across India

SES and JioStar have announced a multi-year agreement under which SES will provide satellite distribution services for JioStar's television channel portfoli...

21/09/2026

Detroit Red Wings Announce Detroit SportsNet Broadcast Details for 2026-27 Season

The Detroit Red Wings have announced details for their inaugural season on Detro...

21/09/2026

Manifold Technologies Appoints Ryhaan Williams as CCO for North America

Manifold Technologies has appointed Ryhaan Williams as Chief Commercial Officer for North America, effective October 1, 2026. Based in Jacksonville, Florida, Wi...

21/09/2026

DAZN Pick Up L.A. Kings DTC Streaming Rights; ABTV Will Continue as Local TV Home

Angels Broadcast Television (ABTV), the local television home of the Los Angeles...