Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

North America Stories

06/03/2026

MXL Moves Into Stable Production Release

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

LTN, MediaKind Partner on Industry Transition From C-Band to IP

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Roku Unveils 'Roklue' Interactive Content Discovery Feature

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

FCC Releases Tentative Agenda for March Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

ESPN to Air Animated Version of Capitals vs. Rangers NHL Game

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Tedial to Highlight AI-Fueled Media Lifecycle at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

esRadio Advances with DHD RX2 Audio Production Consoles

Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...

06/03/2026

LucidLink launches Connect to extend instant access to da...

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlight...

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...

06/03/2026

Net Insight sets a New Standard for Live Media Operations...

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...

06/03/2026

Interra Systems Focuses on StreamingFirst QC Monitoring a...

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...

06/03/2026

Riedel Communications at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...

06/03/2026

LTN and MediaKind partner to deliver integrated reliable...

New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution LTN and MediaKi...

06/03/2026

March 05, 2026

A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...

05/03/2026

SVG GFX Forum Draws 250+ Industry Pros To Talk Creative Philosphy, AR/XR, Future of Live Sports Graphics

More than 250 sports-graphics professionals packed into The Cutting Room in New ...

05/03/2026

Cosm Atlanta Set to Open at Centennial Yards on June 10

Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...

05/03/2026

The CW Network to Broadcast Six Banana Ball Games During 2026 Season

Following last year's broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclus...

05/03/2026

AT&T Named Founding Partner and Official Connectivity Provider of TGL Presented by SoFi

TGL presented by SoFi, the primetime, men's team golf league, announces AT&T...

05/03/2026

Netflix Goes Live with Ateme's TITAN

Ateme, which specializes in video compression software, announces that it has entered into a multi-year agreement with Netflix for the deployment of its TITAN L...

05/03/2026

NEP Launches Software-Based OB Unit for Scalable Live Production Across Europe

As part of its strategy to deliver flexible and scalable media solutions, NEP Europe, part of NEP Group, has redesigned an outside broadcast (OB) unit to help b...

05/03/2026

Net Insight's Nimbra Edge and Nimbra 400 Now Verified for YouTube Live

Net Insight's Nimbra Edge and the Nimbra 400 series are now included in YouTube's Live verified encoders list. This confirms that the solutions have bee...

05/03/2026

Audinate Launches Dante Director Professional: Enterprise-Grade Management Platform for Distributed AV Networks

Audinate, the creator of the Dante audio networking platform, announces the laun...

05/03/2026

LiveU Marks First Large-Scale Global Deployment of AI-Driven LIQ at Winter Games

LiveU announces the first large-scale deployment of its AI-driven LiveU IQ (LIQ) technology at a global, multi-venue sporting event, setting a new benchmark for...

05/03/2026

SportsEngine Play to Stream 7 on 7 National Football Recruiting Tournament March 7-8

SportsEngine Play, a first-of-its-kind subscription streaming service for captur...

05/03/2026

SVG Students To Watch: Madison McCarter, Michigan State University

The senior from small-town Pennsylvania has had a huge impact on the Spartans' B1G Student U program In the live-sports-video industry, the future is brigh...

05/03/2026

ESPN, Disney, Pixar Team Up With NHL for Inside Out Classic' Animated Alt-Cast on April 5

Real-time animated presentation of Capitals-Rangers game blends tracking data, o...

05/03/2026

The Silicon Bowl Effect: How Big Tech is Reinventing the Sports Fan Experience

With Super Bowl LX taking place in Santa Clara, all eyes were not only on the field - but on the future of fandom itself. New technologies are being introduced ...

05/03/2026

World Baseball Classic 2026: MLB Network Provides World-Feed Infrastructure to Venues, Broadcasters

The network aims for a uniform production while accommodating tech differences i...

05/03/2026

World Baseball Classic 2025: FOX Sports Deploys World Feed Plus,' Adds Studio Presence for Semis and Final

MLB Network produces the host broadcast, and FOX layers in cameras, studio prese...

05/03/2026

Film Festival Watch: See These 18 Sundance Institute-Supported Docs at the 2026 True/False Film Fest

Barbara Hammer appears in Barbara Forever by Brydie O'Connor, an official se...

05/03/2026

The Next Frontier of Quality Control - Verifying Content...

Quality control (QC) has long been a gatekeeper of technical fidelity. Editors and technicians have adhered to a simple, disciplined checklist: bitrate, resolut...

05/03/2026

Synamedia and Asport deliver global-scale streaming for G...

Leading video software provider Synamedia today announced it has partnered with Swiss sports technology specialist, Asport to deliver global live streaming for ...

05/03/2026

Advanced Systems Group Promotes Gretchen Taipale to Vice...

Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced the promotion of Gretchen Taipale to Vic...

05/03/2026

Clear-Com Supplies Cloud-Based Communications System for...

Clear-Com has provided Gen-IC virtual intercom, its cloud-based voice communications system for SaxaVord Spaceport, the first fully licensed vertical launch s...

05/03/2026

Hollywood Professional Association Concludes the 2026 HPA...

The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives and executi...

05/03/2026

LynTec 20 AMP Dual Output DMX Relay Now Shipping

LynTec, a leading manufacturer of electrical power control solutions for professional audio, video, and lighting systems, today announced that its new Dual DMX ...

05/03/2026

Snicket Labs Partners with ES Broadcast to Expand Access...

Snicket Labs is pleased to announce a new distribution partnership with ES Broadcast for its award winning solutions, Match and Enrich. Under the agreement, ES...

05/03/2026

LiveU Marks First Large Scale Global Deployment of AI Dri...

LiveU today announced the first large-scale deployment of its AI-driven LiveU IQ (LIQ ) technology at a global, multi-venue sporting event, setting a new benchm...

05/03/2026

Innovation for Filmmaking, By Filmmakers: Why InterPositive Is Joining Netflix

Back to All News Innovation for Filmmaking, By Filmmakers: Why InterPositive Is Joining Netflix Business 05 March 2026 Global Link copied to clipboard Dow...

05/03/2026

New LinkedIn Data Shows Women's Path to Senior Leadership...

New LinkedIn Data Shows Women's Path to Senior Leadership Is Narrowing Published on Mar 5, 2026 Categories: Data and insights LinkedIn Corporate Commun...

05/03/2026

March Into the Cloud With 15 New Games Coming to GeForce NOW

March is in full bloom, and that means a fresh wave of games heading to the cloud. 15 new titles are joining the GeForce NOW library this month. Leading the Ma...

04/03/2026

Lega Basket Serie A Modernizes Media Operations Across Italian Basketball with ScorePlay

Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...

04/03/2026

To Mark Five Years at Wrexham AFC, Co-Chairmen Rob Mac and Ryan Reynolds Will Host Broadcast During Wrexham-Swansea City on March 13

Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...

04/03/2026

FOX Sports Marks 100 Days to FIFA World Cup 2026 with Company-Wide Celebration

The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...

04/03/2026

Exchange, NBCUniversal Team Up to Provide Service Members with Free Streaming of Paralympic Winter Games

No matter where they are in the world, service members and veterans can stream N...

04/03/2026

Telemundo Releases Somos Ms, the Official Anthem of its FIFA World Cup 2026 Coverage

Telemundo officially releases Somos M s, the anthem for the network's cove...

04/03/2026

Hollywood Professional Association Concludes 2026 HPA Tech Retreat

The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...

04/03/2026

Case Study: How SEG+ Unified Utah's Biggest Sports Teams into a 40%+ Subscriber Growth Streaming Platform

Smith Entertainment Group transformed how local sports are consumed by creating ...

04/03/2026

SVG in Indy: Pacers Sports & Entertainment Remotely Produces Broadcasts of G League's Noblesville Boom

The production method, which spans a distance of 36.2 miles, was designed and im...

04/03/2026

Haivision Releases Seventh Annual Broadcast Transformation Report, Highlights Key Trends Shaping Live Production in 2026

Haivision, a global provider of mission-critical, real-time video networking and...