Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

North America Stories

13/11/2026

Hub: Despite AI, More Viewers Still Rely on Word of Mouth and Trailers to Find New TV Shows

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Jack Smith Joins Madhive as Chief Product and Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Operative Names Brian Beirne as Senior VP, Commercial Growth

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Former FCC Chair Tom Wheeler to Advise AI Startup

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

IEEE Broadcast Technology Society Honors Dr. Yiyan Wu with the 2026 Jules Cohen Award

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...

13/11/2026

Vizrt Acquires Chyron

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Samsung Ads to Offer 3 New Interactive Formats

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

HPA Retreat to Explore Changing Shape of Industry

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

The Studio B&H, Riedel to Equip SMPTE Media Tech Summit

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Tegna Promotes 3 Sales Executives to President and GM

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

13/11/2026

Amagi and Golden Times Media Technology to Bring Chinese...

Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...

13/11/2026

CGI and Cedar Broadcast and Communications deploy advance...

CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...

13/11/2026

The Studio BH and Riedel Communications Power the SMPTE...

SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...

13/11/2026

iWedia Brings Software-First DRAM Optimization to Android...

iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...

12/11/2026

The Software-Defined Shift: A Discussion on the Technologies Reshaping Live Sports Production

Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...

12/11/2026

SVG Students to Watch: Addison Carnow, University of North Carolina

The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...

12/11/2026

Gracenote Survey: 78% of Viewers 18-24 Want a Single Program Guide Across Streaming Services

Gracenote, Nielsen's content intelligence business, has released its fifth a...

12/11/2026

RTL Deutschland and NHL Expand Partnership, Bringing NHL Monday Night Hockey to Free-to-Air TV in Germany

RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...

12/11/2026

Clear-Com Supports Global Student Broadcast On Air 2026 With Station-IC, Eclipse HX and FreeSpeak Cell

Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...

12/11/2026

uniqFEED Opens Remote Operations Center in Madrid for LaLiga Virtual Advertising

uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...

12/11/2026

Disney, ESPN and NBA Present Third Dunk the Halls Animated Christmas Day Game

Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...

12/11/2026

Van Wagner Launches RELAY Digital Platform for College Athletics Websites and Apps

Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...

12/11/2026

Vizrt Acquires Chyron in Major Consolidation of Broadcast Graphics Market

Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...

12/11/2026

Euro TV Upgrades OB Van with Lawo mc36 MkII and VSM

Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...

12/11/2026

Tagboard Launches Spark Resize Beta to Convert Graphics to New Aspect Ratios

Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...

12/11/2026

At Second-Annual SVG LIVE! Event, Live Production's Biggest Names Go Inside the Tentpole Playbook

Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...

12/11/2026

AWS, NFL Launch Next Gen Trends, Opening In-Season Tracking Data to Fans

Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...

12/11/2026

Sports Broadcasting Hall of Famer Charlie Jablonski: A True Broadcasting Power Broker

Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...

12/11/2026

78% of young adults want a single program guide across their streaming services, up from 58% last year

Gracenote's 2026 State of Play report signals a rising retention risk: More ...

12/11/2026

Blackmagic Design Announces Blackmagic Ambisonic Microphone

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

CES Honors LGs Signature OLED, Wallpaper TVs

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

Broadsmart launches monetization capabilities to power OT...

Broadpeak and Magnite enable advertising on Afree TV to unlock new revenue opportunities for African content providers Broadsmart, a technology integrator deli...

12/11/2026

PlayBox Neo makes an impact delivering flexible broadcast...

PlayBox Neo is perceived in the industry as an innovator way ahead of its time, already making a profound impact in the Asia-Pacific region, where the company i...

12/11/2026

Filmbankmedia selects Fincons Group s AllRights to manage...

This agreement marks the next step in a multi-year digital transformation programme as distribution expands across more clients and markets, requiring reliable ...

12/11/2026

Euro TV Upgrades OB Vehicle With Lawo Console

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

Scripps Names Christina Hartman Chief Technology Officer

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

ABC Names Martin Ortiz GM of WTVD-TV Raleigh-Durham

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

Adobe, Google Expand AI and Creative Tool Integration

Share {alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...

12/11/2026

NIH awards $7 million to study what makes immune responses last

LA JOLLA, CA-Central to many immune responses are antibodies, which identify foreign substances and help remove them from the body. The immune cells that produc...

12/11/2026

Bill & Ted Rock Opera Taken to New Heights After Student Workshop

Bill & Ted Rock Opera Taken to New Heights After Student Workshop Emerging artists from Berklee, Boston Conservatory, and Emerson collaborated with industry p...

12/11/2026

A New Dawn in the Cloud: Warhammer 40,000: Dawn of War IV' Is Coming to GeForce NOW

Rally the ranks this GFN Thursday. Warhammer 40,000: Dawn of War IV is coming to...

12/11/2026

HPA Sets 2027 Tech Retreat Theme Around a Changing Industry

The Hollywood Professional Association (HPA) today announced the theme and program focus for the 2027 HPA Tech Retreat, taking place Feb. 14-18, 2027 in La Quin...

11/11/2026

Charlotte Hornets Become One of NBAs First Teams With WiFi 7 at Spectrum Center

Hornets Sports & Entertainment (HSE) and Spectrum have installed WiFi 7 as part of Spectrum's Managed WiFi solution within Charlotte's recently renovate...

11/11/2026

The Minor League Resolution Crisis: Bridging the Gap Between Living Room 4K and In-Venue Reality

As 4K displays normalize in living rooms and economy flights, aging minor league...

11/11/2026

Northwestern University Taps Grass Valley for Control Room Tech at Ryan Field

Northwestern University has deployed Grass Valley production switching and camera technology at its new Ryan Field stadium in Evanston, Illinois. The installati...

11/11/2026

Central Christian Church Links Remote Production Teams With Clear-Com's Gen-IC Virtual Intercom

Central Christian Church has transformed communication across its live productio...

11/11/2026

Capital One Arena Receives New Tech Enhancements to Upgrade the Fan Experience

Monumental Sports & Entertainment developed the new Cisco Command Center for all of the building's technology Prior to the start of the busy October schedu...

11/11/2026

OutKick Debuts New Studio for The Craig Carton Show in New York as Nashville Powers Distributed Production Operation

The new Manhattan set is the latest addition to a network of studios, home setup...

11/11/2026

MLB Network Turns Up the Production for Fourth-Annual MLB Awards in Las Vegas

With a remodeled set, an expanded camera package, and a Steve Aoki performance, MLB Network's production team raises the bar again at The Chelsea...

11/11/2026

Nielsen Announces Pricing of $1.4 Billion Offering of Senior Secured Notes by its Affiliate

New York, NY - November 10, 2026 - Neptune BidCo US Inc. (the Issuer or the C...