Sony Pixel Power calrec Sony

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio

08/08/2024

Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director

Thursday, August 8, 2024 - 5:41 am

Print This Story

The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.

OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.

The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.

OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village

When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.

A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.

Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.

The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.

There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.

We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.

Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.

As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.

Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.

Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.

The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.

The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.

The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
LINK: https://www.sportsvideo.org/2024/08/08/live-from-paris-2024-obs-direct...
See more stories from svg

North America Stories

14/09/2025

AMWA and EBU Form JT-DMF Joint Task Force on Dynamic Medi...

Partnership to address business and technical challenges of DMF adoption he Advanced Media Workflow Association (AMWA) and the European Broadcasting Union (EBU...

13/09/2025

Cox Media Group's Misti Turnbull Inducted into the NATAS Silver Circle

ATLANTA Cox Media Group has announced that the company's vice president of news, Misty Turnbull has been inducted into the National Academy of Television Ar...

13/09/2025

Shotoku Debuts Swoop Cranes for Studio Robotics at IBC2025

AMSTERDAM Shotoku Broadcast Systems, a major developer of robotic systems, has announced plans to take studio robotics to the next level at IBC2025 by debuting ...

13/09/2025

Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom...

At IBC2025 in Amsterdam, Riedel Communications unveiled Bolero Mini, the company's lightest and flattest wireless intercom beltpack to date. Designed to del...

13/09/2025

Shotoku Takes Studio Robotics to New Heights with IBC Deb...

Shotoku Broadcast Systems, the international developer of dependable, userfriendly robotic systems, is taking studio robotics to the next level at IBC 2025 with...

13/09/2025

The Bitmovin Video Developer Report 2025-26 Reveals Cost...

Bitmovin, a leading provider of video streaming solutions, today released the 9th annual Video Developer Report 2025/26, offering an in-depth look at the evolvi...

13/09/2025

Bitmovin and StreamShark Partner to Deliver High Quality...

Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with StreamShark, the trusted video platform for enterprise...

13/09/2025

Ikegami Announces VFE-P711AD 7-inch OLED Multiformat On-C...

Ikegami has chosen IBC 2025 in Amsterdam as the launch venue for a major addition to its range of viewfinders. The new VFE-P711AD is a 7-inch high resolution OL...

13/09/2025

KitBash3D and Greyscalegorilla Announce Merger

Founder-led Merger to Fast Track R&D, Asset Library Upgrades, Tools and More; No Disruption to Pricing or Support for Users Today, KitBash3D, a pioneer in 3D a...

13/09/2025

Mavis Puts Itself at the Heart of Mobile Production

With NDI certification, Atomos integration, Grass Valley collaboration, and a new Monitor app, at this year's IBC, Mavis is showcasing a series of powerful...

13/09/2025

Creamsource Expands Vortex Family with Vortex24 Soft

Creamsource, maker of artisan LED lighting for film and television, has unveiled the Vortex24 Soft (V24S), a 1950W native soft light and the largest soft source...

13/09/2025

DAZN streams 2025 FIFA Club World Cup to billions of fans...

When international sports streaming service DAZN secured the global rights to the 2025 FIFA Club World Cup football tournament, it set out to deliver an unmatch...

13/09/2025

Riedel Communications Acquires hi human interface

Riedel Communications today announced the acquisition of hi human interface from Broadcast Solutions, bringing a powerful, vendor-agnostic control system to it...

13/09/2025

RTW chooses Calrec as technology partner for its AI ready...

Building on its long-term relationship with audio metering specialist RTW, Calrec has integrated the company's brand new TMxCore metering platform across it...

13/09/2025

Calrec unveils 48 fader Argo M at IBC2025 and demonstrate...

Calrec is expanding its family of future-ready self-contained Argo M control surfaces at IBC2025, with the addition of a brand new powerful 48-fader console. Co...

13/09/2025

Reaching Across the Isles: UK-LLM Brings AI to UK Languages With NVIDIA Nemotron

Celtic languages - including Cornish, Irish, Scottish Gaelic and Welsh - are the U.K.'s oldest living languages. To empower their speakers, the UK-LLM sover...

13/09/2025

September 11, 2025

Researchers find brain region that fuels compulsive drinking Study by Scripps Research scientists shows how the brain learns to seek alcohol for relief, not jus...

12/09/2025

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow Focus Coverage

College Football Kickoff 2025: Fox Sports Ups Look as Canon, Sony Power Shallow ...

12/09/2025

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped Format

ABC/ESPN Excited For WNBA Postseason Coverage In Revamped FormatThe Finals moves to a best-of-seven series in 2025By Mark J Burns, SVG Contributor Friday, Sep...

12/09/2025

Rabbit Trap Pulsates With Folklore Dread

(L-R) Jade Croot, Rosy McEwen, and Bryn Chainey attend the 2025 Sundance Film Festival premiere of Rabbit Trap at Eccles Theatre on January 24, 2025, in Park ...

12/09/2025

IBC2025 Opens for Business

IBC2025 began on Sept. 12, with exhibits and conferences running through Sept. 15 at the RAI Amsterdam Convention Center. Explore the full TV Tech coverage of t...

12/09/2025

The Best Fictional Bands (and the Artists Who Make Them Great)

The Best Fictional Bands (and the Artists Who Make Them Great) With Spinal Tap II: The End Continues hitting theaters and songs from KPop Demon Hunters ruling...

12/09/2025

Tom Baldassare Joins Advanced Systems Group

Industry veteran Tom Baldassare has joined Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, as a Se...

12/09/2025

Maxon Unveils a Brand New Look for its Growing Family of...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a...

12/09/2025

PlayBox Neo US Partners with AI-Media to Deliver Scalable...

PlayBox Neo, a leading provider of media playout solutions, has partnered with AI-Media, pioneering developers of AI-powered captioning technology, to integrate...

12/09/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

12/09/2025

Keepit and Ingram Micro launch strategic sales agreement...

New alliance strengthens the IT channel in Germany and Switzerland in protecting business-critical SaaS data. Keepit, the world s only independent, cloud-nativ...

12/09/2025

Mediaset selects Fincons Group AllRights to evolve rights...

Fincons Group, an international IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce...

12/09/2025

EVS Acquires XD motion

Following its acquisition of Telemetrics, EVS continues its push into robotics with an announcement at IBC2025 that it is acquiring XD motion....

12/09/2025

Televisa Executive Joins NABA Board

TORONTO The North American Broadcasters Association (NABA) has announced the appointment of Eduardo Ruiz Sanchez, deputy director, broadcast operations at Telev...

12/09/2025

Ed Miller, Former SBE President, Has Died

Ed Miller, a longtime broadcast engineer in Ohio and a former national president of the Society of Broadcast Engineers, has died....

12/09/2025

IBC2025: Dynamic HDR Gains Traction

AMSTERDAM At this year's IBC2025, the Advanced HDR by Technicolor initiative will be pushing broadcasters to adopt a more dynamic, frame-by-frame conversion...

12/09/2025

New International Crime Series Road (WT)' Explores Twisted Murders Across Borders

Back to All News New International Crime Series Road (WT)' Explores Twiste...

12/09/2025

First Look: Thai Crime Drama Everybody Loves Me When I'm Dead' Premieres October 14

Back to All News First Look: Thai Crime Drama Everybody Loves Me When I'm ...

12/09/2025

Netflix Marks 10 Years in Japan, Announces Three New Series That Will Keep You Hitting The Next Episode

Back to All News Netflix Marks 10 Years in Japan, Announces Three New Series Th...

11/09/2025

Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front of Them

Report: Busy Live Sports Streaming Execs Have Low-hanging Fruit' in Front o...

11/09/2025

Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL Debuts

Inside Game Creek Video's Big Week as Ovation, Flagship Make NFL DebutsBy Ken Kerschbaumer, Editorial Director Thursday, September 11, 2025 - 7:00 am Pr...

11/09/2025

NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights on Holiday Matchups, Second-Ever Playoff Game

NFL Kickoff 2025: Prime Sports Starts New Season at Lambeau Field; Sets Sights o...

11/09/2025

College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drones for Big Ten Saturday Night' and Notre Dame on NBC'

College Football Kickoff 2025: NBC Sports Pushes HDR Image Quality, Aerial Drone...

11/09/2025

L3Harris Successfully Demonstrates Electronic Warfare Technology in the UK

L3Harris showcases advanced Distributed Spectrum Collaboration and Operations (DiSCO) technology on Defence Science and Technology Laboratory's MAST-13 uncr...

11/09/2025

L3Harris Providing EO/IR targeting systems to Kongsberg Defence & Aerospace for new C-UxS Land Vehicle

L3Harris recently signed an agreement with Kongsberg Defence & Aerospace to supp...

11/09/2025

JULY 2025 - PODIUM CHANGES

Warsaw, Poland, 20.08.25: Nielsen, the global leader in audience measurement, data and analytics, has released its latest July All Screens Video Landscape repor...

11/09/2025

Warner Bros. Discovery and Nielsen Sign Multi-year Measurement and Analytics Deal

Warner Bros. Discovery to add key Big Data and Advanced Audience capabilities fr...

11/09/2025

From the Classroom to the Red Carpet Maxon Delivers Speed...

Maxon today unveiled the latest Maxon One release, delivering new innovations across its unified creative ecosystem and introducing a fresh visual identity that...

11/09/2025

Lightware launches new Enterprise Program

Lightware is pleased to announce the launch of the Lightware Enterprise Program, empowering corporations and organisations with its portfolio of scalable, relia...

11/09/2025

CueScript Brings Latest Prompter Innovations to IBC 2025

CueScript, the leading international developer of professional teleprompting solutions with over a decade of innovation and hands-on industry expertise, is intr...

11/09/2025

Faster Safer Smarter MASV Showcases the Next Wave of File...

MASV (massive.io), the fastest and most reliable secure large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment...

11/09/2025

Crosspoint and Amplify Enhance RTVE Archive Metadata with...

CROSSPOINT/CROSSMEDIA (part of ES MEDIA Group), in partnership with AMPLIFY, has been selected to deliver the automatic metadata service for RTVE's historic...

11/09/2025

TSL Hummingbird Takes Flight

TSL is launching Hummingbird, a unified, interoperable ecosystem of control and monitoring applications and interfaces, designed to drive efficiency and reduce ...