
Live From Paris 2024: OBS's Matt Millington on the Expanded Use of Athletes Moment' and Launching an AR Studio OBS digital efforts take leap as the power of video beyond the big screen continues to grow By Ken Kerschbaumer, Editorial Director
Thursday, August 8, 2024 - 5:41 am
Print This Story
The efforts that OBS puts into digital-related projects and services continue to expand. At the Paris Games, the effort is highlighted by an AR studio for athletes at the Olympic Village, the expansion of Athletes Moments to more venues, and content components of the OBS Video Player made available as widgets for easy integration into a rightsholder's own apps and digital environments.
OBS has traded virtual reality for augmented reality, most notably with an augmented-reality studio in the Olympic Village, where athletes can do interviews with rightsholders or have OBS staffers shoot social-media clips. The beauty of augmented reality for us, says Matt Millington, director, digital content production, OBS, is that it is super-easy to distribute, with no app required, no special equipment.
The studio has 29 cameras in a circle to capture the actions of an athlete in the middle of the circle. The signals from the cameras are processed, and CPUs synthesize all the angles with audio. The end clip is a high-quality digital representation of the athlete that the viewer can spin around and view from any direction.
OBS's Matt Millington in an AR studio that is located at the IBC and is similar to the one at the Olympic Village
When they do a back flip or do flares on floor, says Millington, you can spin them around and look at them, pause them and look at them. It gives a really good perspective on the athlete's movement.
A couple of render passes improve the quality, he adds, noting that, in less than an hour, the clip is ready for distribution. Athletes can distribute content on their own social media, and a library of clips is accessible by rightsholders and national organizing committees.
Because this AR image of Matt Millington in the studio was live, its quality does not match the final quality once the image has been rendered a few times.
The intention was to get a mixture of styles of content, says Millington. We've got some people doing sport guides or showing their poses for things like throwing a javelin or their training exercises. But we've also got lots of humorous and goofy ones, which is actually what they tend to prefer to do. We've got probably more of those than we have of the sporty ones, but we've got a good mix.
There had been concern that the athletes might not want to do it, but there has been a ton of athlete interest. And the athletes themselves have benefited: in performing a skill, they can see their form from all angles - suggesting the potential for the technology to become a training aid.
We've done around 900 videos, says Millington. Some of those have two, three, or four athletes as they do a group video. That means we've probably got more than 1,000 athletes taking part, which is way more than we anticipated.
Helping drive athlete enthusiasm is that, in many respects, this year's Games are the first involving a large number of athletes who have grown up with social media and understand the power a clip can have in reaching current fans and making new ones. Some athletes' poses or moves, for example, are trending on TikTok. And they're familiar with vertical video, adds Millington, which is how we're presenting it.
As for the interviews, rightsholders can tap into the augmented-reality set from either the IBC or their home-country studio. We can offer a live interview with an athlete in either 2D or 3D, depending on their integration capability, says Millington. If they're able to use something like Unreal Engine in a virtual studio, we give them the 3D version. The beauty of that is, they can pan around the athlete with their camera.
Rightsholders are in more of a test mode with that feature, he notes, but it could possibly be an important production tool for the 2026 Winter Olympics in Italy, given the long distances between event clusters. We could give instant access to the athletes for a rightsholder who is unable to have teams in every one of these locations. Then we will really see the benefits.
Expanding the Athletes Moment Project Millington and his team oversee the Athletes Moment, a workflow born out of the pandemic to bring some emotion to venues where there were no fans. A video-conference call, using a large TV monitor, is set up between the athlete at the venue (and prior to their hitting the mixed zone for interviews) and family or friends at a remote location. The technical infrastructure for Athletes Moment has been expanded to include about 20 sports.
The athletes loved it, says Millington. Coming to Paris, obviously, there are crowds, so there was a concern that maybe it wouldn't be as popular. But there are a lot of families who cannot make it to Paris for a number of reasons, so we decided to keep going, and it's doing really well. With several days still to go, we've already got more Athlete Moments than we did for Tokyo 2020.
The workflow once again involves a control room in Brussels, where the Moments are coordinated with moderators at each venue (family members are sent a link with instructions on when to dial in), and the quality of the experience has been improved. We fined-tuned it a bit so it looks nicer than in the past, says Millington. There is also no jarring delay. The production team at the venue now has a pure live feed, which is a big improvement. In addition, we can handle about 12 Moments at once.
The Athletes Moment is available to all the athletes, not just medal hopefuls and those expected to do well
North America Stories
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...
06/10/2026
LiveU and Airwise have announced a strategic partnership integrating LiveU's bonded video transmission with Airwise's drone fleet management, airspace a...
06/10/2026
Hotspur Labs, Tottenham Hotspur's corporate venture programme, will co-host ...
06/10/2026
SPORTEL Monaco 2026 will take place October 19-21 at the Grimaldi Forum in Monaco, with the conference programme running October 19-20.
Sessions include:
Mast...
06/10/2026
Zixi has announced the appointment of John Towers as Chief Financial Officer. Towers brings more than 20 years of experience in media and entertainment, includi...
06/10/2026
The Memphis Grizzlies, DAZN, and WATN/ABC24 have announced a partnership to simulcast 15 regular season Grizzlies games free over-the-air on ABC24 during the 20...
06/10/2026
The Minnesota Timberwolves, KARE 11, and DAZN have announced a partnership to simulcast 15 Timberwolves games free over-the-air on KARE 11 during the 2026-27 se...
06/10/2026
Sportel 2026 is set to be held in Monaco in less than two weeks (beginning Octob...
06/10/2026
The company's Pro Data portable storage unit enabled the Dallas Cowboys prod...
06/10/2026
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in compression technology
AMSTERDAM September 30, 2026 - Cobalt Digital has ...
06/10/2026
Cobalt Digital NAB NY Booth 226 // Journalists: Click to visit Cobalt
Highlight...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Imaginary Forces Paints a Portrait of Conflict in War
Brie Clayton October 6, 2026
0 Comments
Director Ronnie Koff of Imaginary Forces (IF) transforms...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Pebble, a leading specialist in automation, content management and integrated channel solutions, is supporting the continued modernisation of playout at Brazili...
06/10/2026
Techex, a specialist in software-defined live video workflows, will demonstrate the how tx darwin platform combines satellite and IP delivery at NAB New York 20...
06/10/2026
NVIDIA DGX Spark 64GB Gives Developers More Ways to Build and Scale Local AI
Allen Bourgoyne October 5, 2026
0 Comments
Local AI is becoming more usef...
06/10/2026
Cannes Premiere Documentary The Match Shot with Blackmagic URSA Cine
Brie Clayton October 5, 2026
0 Comments
Portraiture and archival footage bring pl...
06/10/2026
Boston Conservatory Artists Turn Chairs on The Voice Watch Lexi Stephens (BFA 25) and Marcus Ladden Jr. (BFA 30) wow the celebrity coaches during their blind au...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/10/2026
Sean Giancola to Step Down as Publisher & CEO of New York Post Media Group
New York (October 6, 2026) - After more than a decade of transformative leadership a...
06/10/2026
Telecom operators are increasingly building their AI strategies on open models - and the reasons go beyond mere cost.
Open models give telcos the ability to t...
05/10/2026
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6.
Demaria joins from a career spanning more th...
05/10/2026
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
As sports broadcasters look for new ways to make live action more immersive, ins...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
URSA Cine 12K LF Captures Poste Italian's Anniversary Film
Brie Clayton October 4, 2026
0 Comments
Jacopo Mutti reveals the practical choices behi...
05/10/2026
Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping
Brie Clayton October 4, 2026
0 Comments
Made for Shows that Don't Have T...
05/10/2026
Telos Alliance Announces Telos Zephyr Connect SE Is Now Available
Search
Cleveland, Ohio (October 5, 2026) - Telos Alliance , trusted global leader in br...
05/10/2026
Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...
03/10/2026
The broadcaster's capability as an internal production house continues with ...
03/10/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
03/10/2026
Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...
03/10/2026
Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...
03/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...