CommitteeLA Teams with Brewster Parsons & EXILE for Wix.coms Super Bowl Campaign Featuring NFL Stars

CommitteeLA turned to Brewster Parsons, the award-winning visual effects, CG & design studio, and EXILE Editorial for their social media-driven Super Bowl campaign for Wix.com. Featuring former NFL players and their new careers after retirement, the Wix.com campaign has been teased out via social media before the big game with the final spot being unveiled on Super Bowl Sunday.

Watch the Wix.com Super Bowl campaign here:

In the initial, 70-second version, by CommitteeLA, viewers see Brett Favre asking Lloyd (Rex Lee from Entourage fame) for advice on what his next career move should be. Viewers also see Emmitt Smiths line dancing bar, Terrell Owenss cooking show, retired NFL all-pro Larry Allens towing business, all supported by self-made websites via Wix.com. Running in the Super Bowl will be a 30-second version, which may just include the all-new: Favre & Carve. This is a first foray into Super Bowl advertising for Wix.com, the leading cloud-based web development platform with millions of users worldwide.

According to Brewster Parsons VFX Supervisor Andrew Eksner and Producer Zack Whitley, the Wix.com campaign was executed by a series of seasoned and concise creative teams. Everyone knew their particular expertise so well, says Eksner, that the creative process was very well organized and a real pleasure to be part of. The creative is fresh and great; we enjoyed every minute. We are still laughing each time we look at it.

The social media component was key to the campaign's roll-out, points out Whitley. The initial pieces were teased out on social media which did incredibly well, so they came to us with more pieces to finish, he details. As the campaign grew more popular, so did the deliverables. It was really fun to see the campaign take on a life of its own.

The EXILE team of Executive Producer CL (Carol Lynn) Weaver and Editor Conor O'Neill agree. This was not a straight-forward, 30-second Super Bowl broadcast spot by any means, explains Weaver. The team at Committee had everything planned out well in advance. There was a lot of material for the various spots and web films, but the creative/production team did a fantastic job with this. They really delivered the goods.

It was great to see these NFL legends having such a good time and being so willing to have a little fun with their public personas, adds O'Neill. These guys really enjoyed themselves; and I think it shows in the spots. Ive worked with a lot of great actors and Brett Favre has more on-screen charisma than almost all of them, no joke. I wouldnt be the least bit surprised if he became a movie star one day.

Credits:

Client: Wix.com

Airdate: January & February 2015

Ad Agency: CommitteeLA

Director: Frank Samuel

Director: Jeffrey Reed

Creative Director: Jeff Huggins

Art Director: Andrea Janetos

Executive Producer: Lauren Bayer

Production Supervisor: Justin Towery

Editorial Company: Exile

Editor: Conor O'Neill

Assistant Editor: Rex Lowry

Executive Producer: Carol Lynn Weaver

Producer: Mike Globe

VFX Company: Brewster Parsons

Executive Producer: Darcy Parsons

Executive Producer: Jason Cohon

VFX Supervisors: Andrew Eksner

Producer: Zack Whitley

Color Correction Company: The Mill

Colorist: Adam Scott

Color Producer: Natalie Westerfield

Music Company: Hum Music

President/Founder: Jeff Koz

Executive Producer: Debbi Landon

Creative Director: Scott Glenn

Producer: Nicolette Kolb

Composers: Gabe Sokoloff, Rob Lopez

Additional Composition: Kristin Dyrud

Sound Design: Dan Hart

Engineer: Mike Passero

Audio Postproduction Company: Eleven Sound

Mixer: Jeff Payne

Assistant Mixer: Ben Freer

Producer: Dawn Redmann

Brewster Parsons:

Brewster Parsons is an award-winning postproduction company that specializes in photo-real visual effects and design for advertising and entertainment. Their team of exceptionally talented artists is committed to delivering innovative work that is groundbreaking, beautiful, and relevant. The company culture of collaboration and respect for the creative process naturally allows artists to focus on fulfilling the highest potential of the clients' vision with enthusiasm and efficiency. Brewster Parsons is located in a state-of-the-art facility on the fashionable Abbot Kinney Boulevard in Venice, California. www.brewsterparsons.com

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LINK:	https://news.creativecow.net/story/878155...
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