CommitteeLA turned to Brewster Parsons, the award-winning visual effects, CG & design studio, and EXILE Editorial for their social media-driven Super Bowl campaign for Wix.com. Featuring former NFL players and their new careers after retirement, the Wix.com campaign has been teased out via social media before the big game with the final spot being unveiled on Super Bowl Sunday.
Watch the Wix.com Super Bowl campaign here:
In the initial, 70-second version, by CommitteeLA, viewers see Brett Favre asking Lloyd (Rex Lee from Entourage fame) for advice on what his next career move should be. Viewers also see Emmitt Smiths line dancing bar, Terrell Owenss cooking show, retired NFL all-pro Larry Allens towing business, all supported by self-made websites via Wix.com. Running in the Super Bowl will be a 30-second version, which may just include the all-new: Favre & Carve. This is a first foray into Super Bowl advertising for Wix.com, the leading cloud-based web development platform with millions of users worldwide.
According to Brewster Parsons VFX Supervisor Andrew Eksner and Producer Zack Whitley, the Wix.com campaign was executed by a series of seasoned and concise creative teams. Everyone knew their particular expertise so well, says Eksner, that the creative process was very well organized and a real pleasure to be part of. The creative is fresh and great; we enjoyed every minute. We are still laughing each time we look at it.
The social media component was key to the campaign's roll-out, points out Whitley. The initial pieces were teased out on social media which did incredibly well, so they came to us with more pieces to finish, he details. As the campaign grew more popular, so did the deliverables. It was really fun to see the campaign take on a life of its own.
The EXILE team of Executive Producer CL (Carol Lynn) Weaver and Editor Conor O'Neill agree. This was not a straight-forward, 30-second Super Bowl broadcast spot by any means, explains Weaver. The team at Committee had everything planned out well in advance. There was a lot of material for the various spots and web films, but the creative/production team did a fantastic job with this. They really delivered the goods.
It was great to see these NFL legends having such a good time and being so willing to have a little fun with their public personas, adds O'Neill. These guys really enjoyed themselves; and I think it shows in the spots. Ive worked with a lot of great actors and Brett Favre has more on-screen charisma than almost all of them, no joke. I wouldnt be the least bit surprised if he became a movie star one day.
Credits:
Client: Wix.com
Airdate: January & February 2015
Ad Agency: CommitteeLA
Director: Frank Samuel
Director: Jeffrey Reed
Creative Director: Jeff Huggins
Art Director: Andrea Janetos
Executive Producer: Lauren Bayer
Production Supervisor: Justin Towery
Editorial Company: Exile
Editor: Conor O'Neill
Assistant Editor: Rex Lowry
Executive Producer: Carol Lynn Weaver
Producer: Mike Globe
VFX Company: Brewster Parsons
Executive Producer: Darcy Parsons
Executive Producer: Jason Cohon
VFX Supervisors: Andrew Eksner
Producer: Zack Whitley
Color Correction Company: The Mill
Colorist: Adam Scott
Color Producer: Natalie Westerfield
Music Company: Hum Music
President/Founder: Jeff Koz
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Producer: Nicolette Kolb
Composers: Gabe Sokoloff, Rob Lopez
Additional Composition: Kristin Dyrud
Sound Design: Dan Hart
Engineer: Mike Passero
Audio Postproduction Company: Eleven Sound
Mixer: Jeff Payne
Assistant Mixer: Ben Freer
Producer: Dawn Redmann
Brewster Parsons:
Brewster Parsons is an award-winning postproduction company that specializes in photo-real visual effects and design for advertising and entertainment. Their team of exceptionally talented artists is committed to delivering innovative work that is groundbreaking, beautiful, and relevant. The company culture of collaboration and respect for the creative process naturally allows artists to focus on fulfilling the highest potential of the clients' vision with enthusiasm and efficiency. Brewster Parsons is located in a state-of-the-art facility on the fashionable Abbot Kinney Boulevard in Venice, California. www.brewsterparsons.com
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CommitteeLA turned to Brewster Parsons, the award-winning visual effects, CG & design studio, and EXILE Editorial for their social media-driven Super Bowl campaign for Wix.com. Featuring former NFL players and their new careers after retirement, the Wix.com campaign has been teased out via social media before the big game with the final spot being unveiled on Super Bowl Sunday.
