
To address the shift to electric vehicles, increased semiconductor demand, manufacturing onshoring, and ambitions for greater sustainability, manufacturers are investing in new factory developments and re-engineering their existing facilities.
These projects often run over budget and schedule, due to complex and manual planning processes, legacy technology infrastructure, and disconnected tools, data and teams.
To address these challenges, manufacturers are embracing digitalization and virtual factories, powered by technologies like digital twins, the Universal Scene Description (OpenUSD) ecosystem and generative AI, that enable new possibilities from planning to operations.
What Is a Virtual Factory? A virtual factory is a physically accurate representation of a real factory. These digital twins of factories allow manufacturers to model, simulate, analyze and optimize their production processes, resources and operations without the need for a physical prototype or pilot plant.
Benefits of Virtual Factories Virtual factories unlock many benefits and possibilities for manufacturers, including:
Streamlined Communication: Instead of teams relying on in-person meetings and static planning documents for project alignment, virtual factories streamline communication and ensure that critical design and operations decisions are informed by the most current data.
Contextualized Planning: During facility design, construction and commissioning, virtual factories allow project stakeholders to visualize designs in the context of the entire facility and production process. Planning and operations teams can compare and verify built structures with the virtual designs in real time and decrease costs by identifying errors and incorporating feedback early in the review process.
Optimized Facility Designs: Connecting virtual factories to simulations of processes and discrete events enables teams to optimize facility designs for production and material flow, ergonomic work design, safety and overall utilization.
Intelligent and Optimized Operations: Operations teams can integrate their virtual factories with valuable production data from Internet of Things technology at the edge, and tap AI to drive further optimizations.
Virtual Factories: A Testing Ground for AI and Robotics Robotics developers are increasingly using virtual factories to train and test AI and autonomous systems that run in physical factories. For example, virtual factories can enable developers and manufacturing teams to simulate digital workers and autonomous mobile robots (AMRs), vision AI agents and sensors to create a centralized map of worker activity throughout a facility. By fusing data from simulated camera streams with multi-camera tracking, developers can generate occupancy maps that inform optimal AMR routes.
Developers can also use these physically accurate virtual factories to train and test AI agents capable of managing their robot fleets, to ensure AI-enabled robots can adapt to real-world unpredictability and to identify streamlined configurations for human-robot collaboration.
What Are the Foundations of a Virtual Factory Building large-scale, physically accurate virtual factories that unlock these transformational possibilities requires bringing together many tools, data formats and technologies to harmonize the representation of real-world aspects in the digital world.
Originally invented by Pixar Animation Studios, OpenUSD encompasses a collection of tools and capabilities that enable the data interoperability developers and manufacturers require to achieve their digitalization goals.
OpenUSD's core superpower is flexible data modeling. 3D input can be accepted from source applications and combined with a variety of data, including from computer-aided design software, live sensors, documentation and maintenance records, through a unified data pipeline. OpenUSD enables developers to share these data types across different simulation tools and AI models, providing insights for all stakeholders. Data can be synced from the factory floor to the digital twin, surfacing real-time insights for factory managers and teams.
By developing virtual factory solutions on OpenUSD, developers can enhance collaboration for factory teams, allowing them to review plans, discuss optimization opportunities and make decisions in real time.
To support and accelerate the development of the OpenUSD ecosystem, Pixar, Adobe, Apple, Autodesk and NVIDIA formed the Alliance for OpenUSD, which is building open standards for USD in core specification, materials, geometry and more.
Industrial Use Cases for Virtual Factories To unlock the potential of virtual factories, industry leaders including Autodesk, Continental, Pegatron, Rockwell Automation, Siemens and Wistron are developing virtual-factory solutions that interoperate with OpenUSD and NVIDIA Omniverse, a platform of application programming interfaces (APIs) and software development kits that enable developers to build applications for complex 3D and industrial digitalization workflows based on OpenUSD.
FlexSim, an Autodesk company, uses OpenUSD to enable factory teams to analyze, visualize and optimize real-world processes with its simulation modeling for complex systems and operations. The discrete-event simulation software provides an intuitive drag-and-drop interface to create 3D simulation models, account for real-world variability, run what-if scenarios and perform in-depth analyses.
Developers at Continental, a leading German automotive technology company, developed ContiVerse, a factory planning and manufacturing operations application on OpenUSD and NVIDIA Omniverse. The application helps Continental optimize factory layouts and plan production processes collaboratively, leading to an expected 13% reduction in time to market.
Partnering with IT consulting and digi
More from Nvidia
29/01/2026
Mercedes-Benz is marking 140 years of automotive innovation with a new S-Class b...
29/01/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
29/01/2026
Get ready to game - the native GeForce NOW app for Linux PCs is now available in beta, letting Linux desktops tap directly into GeForce RTX performance from the...
28/01/2026
Quantum technologies are rapidly emerging as foundational capabilities for economic competitiveness, national security and scientific leadership in the 21st cen...
22/01/2026
AI-powered driver assistance technologies are becoming standard equipment, funda...
22/01/2026
The wait is over, pilots. Flight control support - one of the most community-requested features for GeForce NOW - is live starting today, following its announce...
22/01/2026
AI has taken center stage in financial services, automating the research and exe...
22/01/2026
AI-powered content generation is now embedded in everyday tools like Adobe and Canva, with a slew of agencies and studios incorporating the technology into thei...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
21/01/2026
From skilled trades to startups, AI's rapid expansion is the beginning of th...
15/01/2026
NVIDIA kicked off the year at CES, where the crowd buzzed about the latest gaming announcements - including the native GeForce NOW app for Linux and Amazon Fire...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
The next universal technology since the smartphone is on the horizon - and it ma...
08/01/2026
In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....
08/01/2026
NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...
07/01/2026
AI has transformed retail and consumer packaged goods (CPG) operations, enhancin...
05/01/2026
At the CES trade show running this week in Las Vegas, NVIDIA announced that the ...
05/01/2026
Open-source AI is accelerating innovation across industries, and NVIDIA DGX Spar...
05/01/2026
NVIDIA DGX SuperPOD is paving the way for large-scale system deployments built on the NVIDIA Rubin platform - the next leap forward in AI computing.
At the CES...
05/01/2026
AI is powering breakthroughs across industries, helping enterprises operate with...
05/01/2026
NVIDIA founder and CEO Jensen Huang took the stage at the Fontainebleau Las Vega...
05/01/2026
At the CES trade show, NVIDIA today announced DLSS 4.5, which introduces Dynamic...
05/01/2026
2025 marked a breakout year for AI development on PC.
PC-class small language m...
05/01/2026
Announced at the CES trade show running this week in Las Vegas, NVIDIA is bringi...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
18/12/2025
NVIDIA will join the U.S. Department of Energy's (DOE) Genesis Mission as a ...
18/12/2025
Top-notch options for AI at the desktops of developers, engineers and designers ...
18/12/2025
Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
11/12/2025
Unveiling what it describes as the most capable model series yet for professional knowledge work, OpenAI launched GPT-5.2 today. The model was trained and deplo...
11/12/2025
Hunters, saddle up - adventure awaits in the cloud.
Journey into the world of M...
10/12/2025
The NVIDIA accelerated computing platform is leading supercomputing benchmarks once dominated by CPUs, enabling AI, science, business and computing efficiency w...
10/12/2025
The world's top-performing system for graph processing at scale was built on...
10/12/2025
As the scale and complexity of AI infrastructure grows, data center operators need continuous visibility into factors including performance, temperature and pow...
04/12/2025
Developers, researchers, hobbyists and students can take a byte out of holiday s...
04/12/2025
Editor's note: The Game Pass edition of Hogwarts Legacy' will also be supported on GeForce NOW when the Steam and Epic Games Store versions launch on t...
03/12/2025
The top 10 most intelligent open-source models all use a mixture-of-experts arch...
02/12/2025
Today, Mistral AI announced the Mistral 3 family of open-source multilingual, multimodal models, optimized across NVIDIA supercomputing and edge platforms.
M...
02/12/2025
At AWS re:Invent, NVIDIA and Amazon Web Services expanded their strategic collab...
01/12/2025
Researchers worldwide rely on open-source technologies as the foundation of their work. To equip the community with the latest advancements in digital and physi...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
25/11/2025
Black Forest Labs - the frontier AI research lab developing visual generative AI models - today released the FLUX.2 family of state-of-the-art image generation ...
24/11/2025
Editor's note: This post is part of the AI On blog series, which explores the latest techniques and real-world applications of agentic AI, chatbots and copi...