Robert Rodriguez and Troublemaker Studios Adopt Avid Everywhere To Create Sin City: A Dame To Kill For
Burlington, MA, 2014-08-22 Avid MediaCentral Platform delivers fast, tightly integrated workflows - freeing project team to fully achieve creative vision under aggressive time and cost pressures
Avid (OTC: AVID), today announced that Robert Rodriguez and his team at Troublemaker Studios have embraced Avid Everywhere to create the 3D feature film Sin City: A Dame To Kill For. Rodriguez's vision for his latest feature was brought to life by the Avid MediaCentral Platform, using solutions from the Avid Artist Suite and Avid Storage Suite, to power fast, efficient and collaborative workflows. By relying on Avid, the editorial team was able to focus completely on the creative storytelling for this hotly anticipated movie, while meeting aggressive project deadlines and budgets.
The performance of Avid's solutions has allowed me to keep my post process quick, streamlined, and personal, said Robert Rodriguez, director of Sin City: A Dame To Kill For and other blockbuster movies including Machete, Planet Terror, Sin City, the Mexico Trilogy, and From Dusk Til Dawn. These products, and the workflows they drive, enable me to collaborate with a close creative team to make big features in a family environment.
Co-editor Ian Silverstein worked collaboratively with Rodriguez using the industry's preeminent editing system, Avid Media Composer | Software (part of the Avid Artist Suite) to cut multiple versions of scenes in a continually evolving, sculpting process involving constant back and forth between them. Media Composer takes you into the stratosphere of a completely different realm of what you can do. It's just got better and better over the years, said Silverstein.
Avid's ISIS shared storage solution (part of the Avid Storage Suite) enabled multiple editors to work on sequences at the same time, and provided expanded storage capacity. The way ISIS handles project sharing helped streamline the whole process and make it all run smoothly, said Jay Mahavier, digital conform editor and first assistant editor.
Media Composer also helped the team cope with relentless time pressures and the multiple deliverables needed for a stereo 3D film. We had to deliver three full features: the mono version, the left eye and the right eye, explained Mahavier. The ability to manage all of that data is one of the strengths of Media Composer. A lot of people look at it as merely a video editing tool, but as an assistant editor, it's also a database of information that I can use to manage and organize the project, and make sure that it gets done right.
The sound department's workflow was centered on the Avid Artist Suite's industry-standard Avid Pro Tools | Software for sound editing and mixing. The mix stage included Pro Tools systems for dialog, music, effects, and recording all networked together using Satellite Link. The sound team used Pro Tools | HDX, enabling all the sound effects elements from the editors to be carried through to the final mix without any pre-dubbing or premixing. Some reels feature 500 or more sound effects.
The speed of Pro Tools | HDX enabled the team to experiment with different creative ideas while adhering to demanding time and budget pressures. Usually in feature films, there's never really time to experiment creatively because the stage time is so expensive, said Brad Engleking, sound supervisor/re-recording mixer. But the processing power of Pro Tools | HDX frees up more time to try things you might not have otherwise, enabling the creative process. Your actions become more intuitive so that you think about what you're trying to accomplish instead of how you're going to accomplish it. That's what Rodriguez calls mixing at the speed of thought'.
Avid Everywhere is delivering the advanced workflows and innovation that enable filmmakers like Robert Rodriguez and his team at Troublemaker Studios to focus on bringing their creative visions to life - to amaze and inspire their audiences, said Jennifer Smith, senior vice president and chief marketing officer, Avid. The underlying principle of Avid Everywhere is to help creative professionals strengthen their connection with their audiences, and that's what inspires our unwavering commitment to continual innovation.
About Avid
Through Avid Everywhere , Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.
2014 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, D-Show, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. Emmy and the Emmy statuette are registered trademarks of ATAS/NATAS. All other trademarks are the property of their respective owners.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Robert Rodriguez and Troublemaker Studios Adopt Avid Everywhere To Create Sin City: A Dame To Kill For 
