Amplifying human creativity: Adobe stock defines new guidelines for content made with generative AI

06/12/2022

Amplifying human creativity: Adobe stock defines new guidelines for content made with generative AI

Sarah Casillas December 5, 2022

0 Comments

Adobe Stock, a global marketplace with over 320 million creative assets has defined new guidelines for submissions of illustrations developed with generative AI - expanding how customers enhance their creative projects. Early generative AI technologies have raised questions about how it should be properly used. Adobe has deeply considered these questions and implemented a new submission policy that we believe will ensure our content uses AI technology responsibly by creators and customers alike.

Generative AI is a major leap forward for creators, leveraging machine learning's incredible power to ideate faster by developing imagery using words, sketches, and gestures. Adobe Stock contributors are using AI tools and technologies to diversify their portfolios, expand their creativity, and increase their earning potential. Going forward, these submissions must meet our guidelines for AI generated content, notably including our ask that contributors label generative AI submissions.

There is a way to integrate generative AI in the right way. With the scale that Adobe has, I believe they can do it right. I think it comes down to whoever does it first and how companies engage their communities with these tools responsibly. - Alex Q

Image credit: Adobe Stock / Bnetto

While early generative AI technologies have raised valid concerns, Adobe is committed to helping lead the evolution that will come from this technology into tools that empower artists, while never seeking to replace human imagination. Properly built, used, and disclosed to viewers, generative AI can be a powerful tool to enhance creativity, accelerating the creative process to benefit both consumers of digital assets and the community of contributors who produce those assets.

We're also continuing to invest in attribution innovations, including digital provenance technology developed by the Adobe-led Content Authenticity Initiative (CAI). With more than 800 members, the CAI is enabling attribution for creators, while providing transparency about the facts and origins of digital content - beyond just Adobe products.

Our generative AI policy puts the power of these tools in the hands of artists, enabling contributors to earn royalties for AI-generated content according to our royalty guidelines, just as they do for other content.

Image credit: Left: Adobe Stock / IlzeLuceroPhoto, Right: Adobe Stock / Kris Kashtanova

I'm a believer in AI and I'm here for how AI will impact the future of Art. Some apps have become way better since I first looked at them - and I look forward to see how companies like Adobe integrate generative AI into Adobe's creative tools. - Madison B

Royalty guidelines and content moderation When it comes to moderating AI-generated content, Adobe Stock is applying the same policies we use for other submitted content, to ensure new assets meet customer needs. Releases are still required for identifiable people and property, and standard IP indemnification is included in the unlikely event that a claim arises regarding an asset. In addition, our generative AI policy prohibits submissions based on third-party content - including text prompts referring to people, places, property, or an artist's style - without proper authorization.

AI-generated content is offered under the same licensing terms as other sources of content. Our policy asks our contributors to proactively label their generative AI content; we'll soon add more features to make this content even more transparent. When generative-AI is used and labeled properly to create useful and beautiful content - so that customers are clear about the provenance of the assets they are choosing - we believe it deserves a place in our Stock collection.

Hero image credit: Left: Adobe Stock / ArtMaster, Middle: Adobe Stock / Robert Kneschke, Right: Adobe Stock / Forest Spirit

###

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.

Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!

.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-textarea{margin-top:3px;padding:5px;font-size:14px}.meow-contact-form--default .meow-contact-form__header{margin-bottom:15px}.meow-contact-form--default .meow-contact-form__head

LINK:	https://creativecow.net/amplifying-human-creativity-adobe-stock-define...
	See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026