
Amplifying human creativity: Adobe stock defines new guidelines for content made with generative AI
Sarah Casillas December 5, 2022
0 Comments
Adobe Stock, a global marketplace with over 320 million creative assets has defined new guidelines for submissions of illustrations developed with generative AI - expanding how customers enhance their creative projects. Early generative AI technologies have raised questions about how it should be properly used. Adobe has deeply considered these questions and implemented a new submission policy that we believe will ensure our content uses AI technology responsibly by creators and customers alike.
Generative AI is a major leap forward for creators, leveraging machine learning's incredible power to ideate faster by developing imagery using words, sketches, and gestures. Adobe Stock contributors are using AI tools and technologies to diversify their portfolios, expand their creativity, and increase their earning potential. Going forward, these submissions must meet our guidelines for AI generated content, notably including our ask that contributors label generative AI submissions.
There is a way to integrate generative AI in the right way. With the scale that Adobe has, I believe they can do it right. I think it comes down to whoever does it first and how companies engage their communities with these tools responsibly. - Alex Q
Image credit: Adobe Stock / Bnetto
While early generative AI technologies have raised valid concerns, Adobe is committed to helping lead the evolution that will come from this technology into tools that empower artists, while never seeking to replace human imagination. Properly built, used, and disclosed to viewers, generative AI can be a powerful tool to enhance creativity, accelerating the creative process to benefit both consumers of digital assets and the community of contributors who produce those assets.
We're also continuing to invest in attribution innovations, including digital provenance technology developed by the Adobe-led Content Authenticity Initiative (CAI). With more than 800 members, the CAI is enabling attribution for creators, while providing transparency about the facts and origins of digital content - beyond just Adobe products.
Our generative AI policy puts the power of these tools in the hands of artists, enabling contributors to earn royalties for AI-generated content according to our royalty guidelines, just as they do for other content.
Image credit: Left: Adobe Stock / IlzeLuceroPhoto, Right: Adobe Stock / Kris Kashtanova
I'm a believer in AI and I'm here for how AI will impact the future of Art. Some apps have become way better since I first looked at them - and I look forward to see how companies like Adobe integrate generative AI into Adobe's creative tools. - Madison B
Royalty guidelines and content moderation When it comes to moderating AI-generated content, Adobe Stock is applying the same policies we use for other submitted content, to ensure new assets meet customer needs. Releases are still required for identifiable people and property, and standard IP indemnification is included in the unlikely event that a claim arises regarding an asset. In addition, our generative AI policy prohibits submissions based on third-party content - including text prompts referring to people, places, property, or an artist's style - without proper authorization.
AI-generated content is offered under the same licensing terms as other sources of content. Our policy asks our contributors to proactively label their generative AI content; we'll soon add more features to make this content even more transparent. When generative-AI is used and labeled properly to create useful and beautiful content - so that customers are clear about the provenance of the assets they are choosing - we believe it deserves a place in our Stock collection.
Hero image credit: Left: Adobe Stock / ArtMaster, Middle: Adobe Stock / Robert Kneschke, Right: Adobe Stock / Forest Spirit
###
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, a first and last name, and let us know what you'd like to see more of in the message!
.grecaptcha-badge{visibility:hidden}.meow-contact-form .meow-contact-form__header{display:flex;margin-bottom:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header__content{flex:1;display:flex;flex-direction:column;justify-content:center}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--left{margin-right:10px}.meow-contact-form .meow-contact-form__header .meow-contact-form__header--image--right{margin-left:10px}.meow-contact-form--editor input{color:gray}.meow-contact-form--default{font-size:18px}.meow-contact-form--default input:not([type=submit]),.meow-contact-form--default textarea{width:100%}.meow-contact-form--default input[type=submit]{padding:10px 40px;font-size:18px;line-height:18px}.meow-contact-form--default .meow-contact-form__info{margin-top:-10px;margin-bottom:10px;font-size:14px}.meow-contact-form--default .meow-contact-form-message{font-style:italic}.meow-contact-form--default .meow-contact-form__group{margin-bottom:15px;font-size:16px}.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-input,.meow-contact-form--default .meow-contact-form__group .meow-contact-form__group-textarea{margin-top:3px;padding:5px;font-size:14px}.meow-contact-form--default .meow-contact-form__header{margin-bottom:15px}.meow-contact-form--default .meow-contact-form__head
North America Stories
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Back to All News
Bringing Culture Into Focus on My Brilliant Career': Firs...
10/07/2025
Strategic Alliance Combines Daktronics' LED Display and Content Management S...
10/07/2025
Grab a friend and climb toward the clouds - PEAK is now available on GeForce NOW, enabling members to try the hugely popular indie hit on virtually any device.
...
10/07/2025
Coding assistants or copilots - AI-powered assistants that can suggest, explain and debug code - are fundamentally changing how software is developed for both e...
09/07/2025
By Bailey Pennick
There's something arresting about the way Jomo Fray captures the world. The cinematographer, now best known for his unparalleled work on ...
09/07/2025
Key Highlights
Centralized management interface for full control, monitoring, and diagnostics
Scalable, multi-site OTT decryption and distribution
Secure int...
09/07/2025
MELBOURNE, Fla., July 9, 2025 - L3Harris Technologies (NYSE: LHX) has appointed Rob Mitrevski as President, Golden Dome Strategy and Integration, a new role cre...
09/07/2025
Collaboration will result in improved data quality and understanding of genre-le...
09/07/2025
The National Association of Broadcasters is hitting back at critics who oppose its proposal to phase out the current ATSC 1.0 DTV over-the-air standard and tran...
09/07/2025
Zeam Media's hyperlocal streaming platform Zeam has announced a new distribution deal with LG that will bring the streaming service to LG smart TVs and devi...
09/07/2025
MetaBroadcast, the UK's leading metadata management specialist, announced today that it was awarded a three-year contract from TAM Ireland (Television Audie...
09/07/2025
More than 700 professional devices and applications already integrated through open software
Bitfocus, the specialist in media control and monitoring, is show...
09/07/2025
Actus Digital, a LiveU company, will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver a...