46% Of Spaniards sailing with their tablets while watching TV

46% Of Spaniards sailing with their tablets while watching TV MMA Spain presented the first study of interaction of Second Screen with tablet in Spain on this trend increase in Spaniards.

A study prepared by the Mobile Marketing Association)MMA) with the collaboration of MuchoMove, shows the activity and interaction of users of tablets as they consume television. 33% Of Spanish users using your Tablet while the advertising block on television.

In addition, the report reveals that users as they consume a broadcast more than 30 min duration % 38,16 looks your Tablet 2-3 times, being users between 25-30 years that more often interact with your tablet, 43%.

When in time of each inquiry, up 40.98% are using your Tablet between 1-5 minutes while viewing a television program and a 19.96% passes between 5 - 10 min by referring to your tablet. In terms of age, users aged 35-44 spend up to 5 min by referring to your device.

As regards the type of program in which users create culture using your Tablet while watching television news program stands out with a 53%, 33.5% sports, 20% of users prefer to use while they consume reality shows, and 27% with movies.

The study also reflects the activities that users make when they see TV, where 68% see social networks, 37% plays, 46 percent browse the Web, and 32% of users send messages.

75% Of Spanish users looking for information on the website of the TV program while they are watching it, and 42 percent viewed in your Tablet info on the brand that has just seen on TV advertising block.

The study was conducted by survey to Spanish mobile users during the month of September 2013. It has been developed by GMI under the direction of the Association of Mobile Marketing and with the collaboration of MuchoMucho, MMA-associated company.

Access full study.

LINK:	http://www.panoramaaudiovisual.com/en/2013/11/18/el-46-de-los-espanole...
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