NEW YORK After dipping to record lows in August, traditional TV viewership gained ground in August, as broadcast and cable each bounced back to combine for 50.6% of total TV usage, according to Nielsens August 2023 report of The Gauge.
Traditional TV Viewing Roars Back in August
20/09/2023
NEW YORK After dipping to record lows in August, traditional TV viewership gained ground in August, as broadcast and cable each bounced back to combine for 50.6% of total TV usage, according to Nielsens August 2023 report of The Gauge.
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