
SVG NEXT Conversations, Ep. 4: Creating Next-Level Physical and Digital Experiences Within the Walls of the Entertainment Venues and Beyond Hear from industry leaders at Cosm, MVP Interactive, and STN Digital By SVG Staff
Thursday, October 31, 2024 - 8:49 am
Print This Story | Subscribe
Story Highlights
SVG's newest event, the SVG NEXT conference, visits Los Angeles on November 13 to tackle some of the major bleeding-edge trends beginning to impact the sports video production industry. As part of our leadup to this event, we have hosted four SVG NEXT Conversations to begin to scratch the surface of what will be discussed in detail at the event. Here is Episode 4 from that series.
In Episode 4 of SVG NEXT Conversations, discover how creative technology companies, marketing agencies, and storytellers are dreaming up and activating engaging experiences for stadiums, unique entertainment venues, and location-based experiences.
This session will uncover how immersive technologies, interactive content, and digital solutions are being leveraged to craft memorable, engaging experiences both inside entertainment venues like stadiums and beyond. From augmented reality activations to personalized digital interfaces, discover the strategies behind next-gen entertainment experiences designed to captivate audiences on-site and through connected, location-based platforms.
This discussion features:
Natascha French, Chief Marketing Officer, MVP Interactive; CEO & Founder, Scale Strategies
Andrew Merkin, Director, Creative Productions, Cosm
Jason Samuelsen, Associate Director of Analytics, STN Digital
Moderator: Gregg Katano, Cosmos Collab, CEO/Founder; SVG NEXT & SVG NEXT Conversations', Conference Chair
Watch Now on SVG PLAY:
The SVG NEXT Conversations series serves as a primer for SVG's newest event - SVG NEXT: AI, XR and Beyond', which will be held in L.A. on November 13. Register Now!
North America Stories
25/08/2026
Open, Sustainable, Predictable: What Utah Scientific Is Bringing to IBC 2026 As broadcast leaders prepare to gather at the RAI Amsterdam for IBC 2026, the main ...
25/08/2026
NC State's Matthew Byrd breaks down how an IP-based infrastructure is delivering greater flexibility and scalability for Wolfpack productions...
25/08/2026
Deal expands the DTC reach in-market of Capitals, Wizards, Mystics games and oth...
25/08/2026
The two-year renovation period will create a stadium of the future for the NFL f...
25/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
25/08/2026
Shell Energy Stadium in Houston has installed a new L-Acoustics A Series loudspeaker system, designed and installed by LD Systems, a Clair Global brand. The 20,...
25/08/2026
FloCollege is expanding its distribution and product offerings for the 2026-27 season, covering more than 20 NCAA partner conferences across Division I, II, and...
25/08/2026
TNA Wrestling and REVOLT have announced a content partnership bringing exclusive TNA Xplosion matches and content from TNA's library to REVOLT.
Our indust...
25/08/2026
Gracenote, Nielsen's content intelligence business, has released its Q3 2026 Data Hub analysis showing that FAST sports programming is growing at more than ...
25/08/2026
Amagi has appointed Thomas d'H rouville as Head of Sales for France, Benelux, and Nordics. Based in Paris, he will lead Amagi's growth strategy across t...
25/08/2026
IPC has appointed CCATech as its channel partner in Brazil, expanding the company's presence in Latin America. CCATech was founded in 2023 by Carlos Abrah o...
25/08/2026
FanConnect has announced the FC4, a multi-output media player designed to drive mid-sized video walls, multi-screen concession stands, and multi-display digital...
25/08/2026
JWX has launched JWX Content Hub, a platform for publisher video that combines content transformation, social distribution, audience engagement, and monetizatio...
25/08/2026
Techex has appointed Stuart Almond as Chief Revenue Officer. Almond brings more than 25 years of experience across technology, media, and telecommunications, ha...
25/08/2026
Grass Valley will demonstrate infrastructure connecting SDI, SMPTE ST 2110, MXL, and software-based processing at IBC2026 (Booth 9.A01, RAI Amsterdam, September...
25/08/2026
Franchises are taking greater ownership of production, distribution, and the fan...
25/08/2026
The first-year circuit for former professional athletes leans on LiveU, Starlink...
25/08/2026
Announcing the 2026 Sundance Institute Breakthrough | Focus Features Fellows
L...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Lingopal, the AI-powered live translation and localization specialist, is unveiling new platform capabilities at IBC2026 (11 14 September, RAI Amsterdam), helpi...
25/08/2026
Bminty is supporting TV5MONDE in the evolution of its editorial processes through a new AI-assisted press information generation solution. Combining the Louise ...
25/08/2026
Two Cultures. Millions Reached. One Berklee Connection. Meet Annie Dickinson and Zhengxi Zhang-the couple who turned their creative partnership into music car...
25/08/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, today announced that Law&Crime has migrated its Court TV channel, s...
25/08/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast and media industry, is showcasing the breadth of its ca...
25/08/2026
Thatcham, UK 25 August 2026: Test & measurement innovator, Leader Electronics, has announced that leading broadcast rental company Minitech has purchased a Le...
25/08/2026
Appear's X20 Platform enables visually lossless video contribution with sub-frame latency and full path redundancy for TVTEL's centralised VAR operation...
25/08/2026
World-first demonstration combines 5G Broadcast and Media over QUIC for seamless, ultra-low-latency hybrid media delivery
Big Blue Marble will showcase new dev...
25/08/2026
MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, will showcase its complete sof...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
25/08/2026
Company to Demonstrate Practical AI Applications That Add Value Today and Longer-Term Path Toward Agentic AI
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B...
25/08/2026
Serving South Florida with a unique blend of jazz, Latin jazz, salsa, reggae, blues, and culturally reflective programming, WDNA 88.9FM operates as both a tradi...
25/08/2026
GlobalM announced that it is integrating its GMX software-defined media platform with Oracle Cloud Infrastructure (OCI), bringing together Oracle's global c...
25/08/2026
NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...
24/08/2026
Co-authors Mike Soltys and Garrett Sutton reflect on Rasmussen's vision, intentional optimism,' and fan-first philosophy following his death last week...
24/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/08/2026
As the broadcast industry moves toward more flexible production platforms, Calrec will present its evolving audio ecosystem at IBC 2026, on Stand 8.C47. The dem...
24/08/2026
Stop Using Boring Static Highlights - Pro After Effects Workflow
Graham Quince August 24, 2026
0 Comments
Did you know you can use After Effects expre...
24/08/2026
Paledusk Performance Captured with URSA Cine Immersive
Brie Clayton August 24, 2026
0 Comments
Creative production company THINGS. brings the band'...
24/08/2026
According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...
24/08/2026
The next era of AI inference won't be defined by a single breakthrough chip,...
24/08/2026
To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...
22/08/2026
O'Shea Jackson Jr., Dave Franco, and Mason Thames appear in Idiots by Macon Blair, an official selection of the 2026 Sundance Film Festival. (Courtesy of ...