Telekom: Unified brand structure, brand new solutions improving customer experience and expanding 4G-enabled terminal aortment

Telekom: Unified brand structure, brand new solutions improving customer experience and expanding 4G-enabled terminal assortment

Budapest, August 22, 2013 15:00

Using the new Telekom application customers can administer their business even directly from their mobile phones

The Telekom.hu portal offers all Telekom related information and functions concentrated from a single source

The T-Mobile and T-Home Facebook sites are merged under the unified name of Telekom HU

Significantly discounted terminal prices within the 15 years Telekom Connection Program

Numerous new 4G-enabled terminals in the assortment of Telekom

Targeting even more modern and effective customer service and the improvement of online capabilities, as yet another step of introducing the unified Telekom brand, Magyar Telekom introduces novelties again.

Telekom application

Using the new Telekom application customers can administer their business even directly from their mobile phones. Without any payment they can retrieve their actual traffic balance, check the number of SMS messages sent by the user of the mobile phone, the traffic generated within and outside the network, while the current and former mobile invoices can also be downloaded and paid. The application provides useful and detailed information about discounted terms, participating partners and prize games offered within the Telekom Connection Program. Participants of the loyalty program can check their discount level eligibility, point credit balance and produce the image of their Connection Card and can immediately use the discounted terms offered by partners - just like when producing the plastic card. No one therefore will have a problem of not carrying the Connection Card, as the visual card produced through the application fully replaces the plastic card. The Telekom application obviously would be incomplete without the map based shop locator which offers guidance to finding the closest Telekom shop, aligned with the actual position. The above services of the application are free of charge, however downloading and using them generates data traffic.

The Telekom application is available with smartphones running iOS and Android operation systems. The availability in the Google Play warehouse is

https://play.google.com/store/apps/details?id=hu.telekom.telekomapp&hl=en

while in Apple Store one needs to visit:

https://itunes.apple.com/hu/app/telekom-alkalmazas/id588993858?mt=8

Telekom.hu: unified online surface

The online surfaces of Telekom's home and mobile service brands are unified on site www.telekom.hu. The new portal collates and offers all company related information and functions from a single source. In other words, the contents offered so far on sites www.telekom.hu, www.t-home.hu, www.t-mobile.hu and www.uzletitelekom.hu are available from a single source. Resulting from functional, structural and visual changes - made based on customer feedback - orientation, shopping and administration will be assisted by a purified and transparent page setup, optimized and user friendly menu system and simplified navigation. On the page pictures are assigned a highlighted role to enhance visual experiences while targeted search is supported by the unified hit list.

As a novelty, customers visiting the new portal can reach the online registration page of their subscription from each section with a single click. The purchase process experience is enhanced by spectacular offer communication solutions and traceable basket content. In addition, the portal also offers embedded community channels and sharing functions - aligned with modern trends and user behavior patterns. Developers also paid attention to tablet users: operating the pages - e.g. menu, opening page-turning promotion - is also optimized for touch screen.

Telekom HU: the T-Mobile and T-Home Facebook pages under one unified name

Introducing the unified brand name Telekom merges the formerly individually operating Facebook fan sites. The name of the site called T-Mobile Hungary Facebook will be amended for Telekom HU in a few days, expected to become easier to identify, offering a fresher and more dynamic look. As the next step of the development, the T-Home Hungary site will also merge with the Telekom HU Facebook site.

15 % discount for 15 highlighted terminals within the 15 years old Telekom Connection Program

Further improving the customer experience, the Connection Program - Telekom's loyalty scheme - on its 15 years anniversary offers even more discounts and experiences for gold and platinum level loyal Telekom customers in one amount for 15 mobile terminals and devices at home (smartphone, smartcamera, tablet, laptop, TV) or for their interest free purchases between September 2 and October 31, 2013. The offer is available to subscribers both for mobile Telekom services and services rendered at home - stocks permitting. Telekom customers can enjoy the advantages of the loyalty program without separate registration, irrelevant of whether they have home or mobile subscriptions.

Increasing demand for the 4G service, increasing 4G-enabled sales at Telekom

According to the sales statistics of Telekom the ratio of people buying 4G-enabled mobile terminals increases dynamically: in June this year the company sold five times more 4G-enabled phones than in January.

Telekom - as the only operator in Hungary - has been selling smartphones since December, last year which are capable of connecting to the 4G/LTE network, provided that they have the appropriate tariff plan and that they are within the coverage area. Since the market introduction the assortment of 4G-enabled mobile devices increases continuously, by now customers can choose from among 10 smartphones of 6 manufacturers. Currently the service is available in 88 settlements, service users number tens of thousa

LINK:	http://www.telekom.hu/press_room/press_releases/2013/august_22...
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