Regardless of the size and scope of an in-stadium videoboard, entertaining, informing, and engaging fans with it is becoming an art form all its own. At the SVG College Sports Summit earlier this month, video pros from colleges of all sizes discussed how they use video to pump up the crowd, showcase content, display captivating graphics, and coordinate all the sales and marketing elements that need to go into making a complete in-venue scoreboard production.
A diverse panel took the stage: Ryan Brown, director, broadcasting and productions, Wingate University; Kevin Cottam, business development manager, sports and live events, Ross Video; Imry Halevi, director, multimedia and production, Harvard University; Jim Nachtman, assistant athletic director, media and video production, Penn State University; and Andy Young, assistant AD, video services, Auburn University.
Here are some highlights. If you'd like to watch the panel in its entirety, scroll to the bottom.
Halevi shares how he faces the challenge of running multiple venue videoboard shows at the same time:
Nachtman advises the crowd to use data to show the value of their work and how best to outline workflows:
Young describes the challenges in programming for the videoboard at Jordan-Hare Stadium, the largest videoboard in college football:
Brown discusses the challenges of videoboard production at the Division II level:
Nachtman explains his approach of different videoboard strategies for different crowds:
Nachtman and Brown offer their takes on how to cater to the needs of your athletic director:
Watch the Full Panel:
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Regardless of the size and scope of an in-stadium videoboard, entertaining, informing, and engaging fans with it is becoming an art form all its own. At the SVG College Sports Summit earlier this month, video pros from colleges of all sizes discussed how they use video to pump up the crowd, showcase content, display captivating graphics, and coordinate all the sales and marketing elements that need to go into making a complete in-venue scoreboard production.
