Sony Pixel Power calrec Sony

Ratings Roundup: CBS Sports, Nickelodeon Leads NFL Super Wild Card Weekend

21/01/2022

Ratings Roundup: CBS Sports, Nickelodeon Leads NFL Super Wild Card Weekend By SVG Staff

Friday, January 21, 2022 - 7:00 am

Print This Story | Subscribe

Story Highlights

Ratings roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, we take a look at the numbers from last weekend's NFL Super Wild Card weekend, including the most-watched Wild Card game in seven years on CBS Sports and Nickelodeon.

CBS Sports and Nickelodeon Deliver Most-Watch NFL Wild Card Game in Seven Years CBS Sports and Nickelodeon's presentation of the 49ers' victory over the Cowboys on Sunday, Jan. 16 scored as the most-watched NFL Wild Card game on any network in seven years, averaging 41.496 million viewers across both networks and up 35% versus last year's comparable game.

The audience peaked with more than 50 million viewers (50.229) for the game's conclusion.

Paramount registered its most-streamed non-Super Bowl NFL weekend ever and 49ers-Cowboys scored as its most-streamed non-Super Bowl game of all-time. Super Wild Card Weekend delivered double-digit year-over-year growth in total streams, streaming minutes and unique viewers from last year's Super Wild Card games.

After recording its most-watched regular season in six years, The NFL on CBS continued its strong viewership into the postseason as the 41.496 million viewers for 49ers-Cowboys marked CBS' most-watched Wild Card game in 10 years (Pittsburgh-Denver, 1/8/12, 42.371) and ranks as the Network's second-most watched Wild Card game on record (since 1988).

The game is the most-watched television program on any network since Super Bowl LV on CBS and THE NFL ON CBS has delivered the only two programs with more than 40 million viewers during that span (49ers-Cowboys, 41.496 million viewers and Raiders-Cowboys on Thanksgiving, 40.802 million viewers).

In addition, the Buffalo Bills' 30-point victory over the New England Patriots in primetime on Saturday, Jan. 15 averaged 26.373 million viewers, a 23% increase over last year's comparable Saturday night game.

NBC'S Steelers-Chiefs Sunday NFL Wild Card Game Named Most-Watched Primetime Show Since Super Bowl LV NBC Sports' presentation of two NFL Super Wild Card Weekend games posted viewership milestones, delivered increases over the games in last year's corresponding time slots, and set NBC Sports Digital NFL streaming records.

Across both games, NBC Sports' Total Audience Delivery average of 29.7 million viewers is up 23% from its Super Wild Card Weekend coverage last year (24.1 million TAD).

Sunday Night (Pittsburgh-Kansas City)

Despite Kansas City's 35-7 lead early in the third quarter, Sunday night's Steelers-Chiefs game averaged a Total Audience Delivery of 30.5 million viewers across NBC, Telemundo, Peacock, NBC Sports Digital and NFL Digital platforms - up 17% from last year's Sunday night Wild Card game on the same platforms (26.1 million for Browns-Steelers), according to official data released today by Nielsen, and digital data from Adobe Analytics.

The NBC audience of 28.9 million viewers ranks as television's most-watched primetime show since Super Bowl LV in February 2021. Viewership on NBC peaked at 33.8 million viewers at the end of the first half from 9:30-9:45 p.m. ET. Sunday night's game (8:16-11:11 p.m. ET), highlighted by five Patrick Mahomes touchdown passes in Kansas City's 42-21 win, registered a national TV household rating of 14.7/33 - up 10% from last year (13.4/28).

Steelers-Chiefs delivered an Average Minute Audience (AMA) of 1.25 million viewers across Peacock, NBC Sports Digital platforms, NFL Digital platforms, Steelers and Chiefs mobile properties, and Yahoo Sports mobile properties - ranking as the most streamed NBC NFL playoff game ever, excluding Super Bowls. The prior NBC Sports' NFL playoff record was set just one day earlier as Saturday's Raiders-Bengals game delivered an AMA of 1.21 million viewers.

Top Metered Markets for Steelers-Chiefs:

Kansas City 50.5/80

Pittsburgh 41.0/67

Buffalo 27.0/48

New Orleans 23.1/40

Cincinnati 22.0/44

Nashville 20.7/39

Milwaukee 19.8/39

Albuquerque 19.1/36

Cleveland 18.9/40

Columbus 18.8/38

Saturday Afternoon (Las Vegas-Cincinnati)

Cincinnati's 23-16 victory over Las Vegas, headlined by Bengals QB Joe Burrow's 244 passing yards and two touchdowns in his first career playoff start, averaged a Total Audience Delivery of 29.0 million viewers ranking as the most-watched Saturday afternoon Wild Card game since 1999 (30.7 million for Arizona-Dallas on ABC) and up 30% from NBC Sports' Saturday night Wild Card game in January 2021 (22.3 million for Tampa Bay-Washington).

Raiders-Bengals averaged 27.7 million viewers on NBC, an increase of 13% from last year's LA. Rams-Seattle matchup in the same time window (24.5 million viewers on FOX). Saturday's game (4:36-7:53 p.m. ET) registered a national TV household rating of 14.2/36 - up 23% from last year's NBC Saturday Wild Card (11.5/25 for Bucs-WFT) and up 12% from Rams-Seattle in the same time slot (12.7/30).

Top Metered Markets for Raiders-Bengals:

Cincinnati 42.2/74

Dayton 28.6/54

New Orleans 26.5/50

Columbus 23.0/52

Buffalo 22.8/43

Kansas City 21.9/46

Las Vegas 21.4/54

Providence 19.5/41

Pittsburgh 18.9/41

Nashville 18.5/38

Milwaukee 18.5/44

ESPN's MegaCast Draws More Than 23.1 Million Viewers for the Los Angeles Rams' Decisive Victory Over the Arizona Cardinals The NFL Super Wild Card Weekend concluded on a Monday night (Jan. 17) for the first time, as ESPN's MegaCast presentation (ESPN, ABC, ESPN2, and ESPN Deportes) registered 23,150,000 viewers for the Los Angeles Rams 23-point victory over the Arizona Cardinals. The audience peaked at 27.9 mill
LINK: https://www.sportsvideo.org/2022/01/21/ratings-roundup-cbs-sports-nick...
See more stories from svg

Most recent headlines

04/11/2022

Game better with DTS Headphone:X

The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too. DTS Headphone:X technology creates immersive soundsc...

14/05/2022

Tegna Deal Critics Say FCC Needs More Data

Critics of the $8 billion-plus purchase of Tegnas TV station group by investment fund Standard General have told the FCC it needs to collect more data on the pr...

14/05/2022

Kenan', Mr. Mayor', The Endgame' Done at NBC

Comedies Kenan and Mr. Mayor, and drama The Endgame will not return on NBC. Kenan lasted two seasons, as did Mr. Mayor. The Endgame lasted one....

14/05/2022

Gray Names Ron Bartholomew GM of WNDU-TV, South Bend

Gray Television said it named Ron Bartholomew as general manager of WNDU-TV, South Bend, Indiana....

14/05/2022

Nielsen Says Go-Shop Period Ends With No New Proposals

Nielsen, which has agreed to be acquired by a private-equity group led by Elliott Investment Management, said that its go-shop period has expired without an alt...

14/05/2022

Federal Agencies To Share, Standardize, Broadband Data

The FCC, Department of Agriculture, National Telecommunications & Information Administration (all of which oversee broadband subsidy programs) and the Treasure ...

14/05/2022

Lisa White Named VP/News Director at KPIX-KBCW San Francisco

Lisa White has been named vice president and news director at KPIX-KBCW San Francisco Bay Area, which are part of the CBS News and Stations group. She has been ...

14/05/2022

CBS Orders Three New Dramas

CBS has ordered three dramas for the 2022-2023 season, cop drama East New York, firefighter drama Fire Country and private investigator drama So Help Me Todd....

14/05/2022

Nancy Daniels To Run Turner Nets as Brett Weitz Leaves Warner Bros. Discovery

Warner Bros. Discovery's U.S. Networks Group will be reorganized under Kathleen Finch, chairman and chief content officer, with long-time Discovery executiv...

14/05/2022

Natasha Lyonne Hosts SNL' Season Finale

Natasha Lyonne will host the season finale of Saturday Night Live on NBC May 21. It is her first time hosting....

14/05/2022

ABC Renews AFHV', American Idol', Bachelor', Celeb' Wheel' and Shark Tank'

ABC has renewed unscripted series America's Funniest Home Videos, American I...

14/05/2022

ESPN to Offer Record 23-Game NFL Slate

BRISTOL, Conn. ESPN has unveiled a record-setting 23-game NFL slate for the 2022 Season that includes 21 regular season games, plus the Monday night Super Wild ...

14/05/2022

Lisa White Named VP and News Director for CBS Television Stations' San Francisco Bay Area Businesses

SAN FRANCISCO Veteran local news executive Lisa White has been named vice presid...

14/05/2022

TelevisaUnivision's Uforia Expands Podcast Offerings

MIAMI TelevisaUnivision's audio network Uforia has announced that it is expanding its podcast offerings....

14/05/2022

Gray Television Names Ron Bartholomew GM of WNDU

ATLANTA Gray Television has named Ron Bartholomew the new general manager of WNDU, the NBC affiliate in South Bend, Indiana (DMA 99)....

14/05/2022

URSA Mini Pro 12K Used for VFX on 'The Gilded Age'

FREMONT, Calif. Blackmagic Design has announced that a Blackmagic URSA Mini Pro 12K digital film camera was used to capture visual effects (VFX) plates for the ...

14/05/2022

blue Taps Rohde & Schwarz for Studio Production and Storage Tech

MUNICH Rohde & Schwarz has announced that its high-performance intelligent storage network, as well as its media servers for content preparation have been deplo...

14/05/2022

Amazon Prime Video, NFL Unveil Thursday Night Football 2022 Schedule

NEW YORK The NFL and Amazon Prime Video have unveiled the schedule for the Thursday Night Football (TNF) games that will be streamed exclusively on Prime Video....

14/05/2022

Kendrick Lamars New Album Is Full of Berklee Collaborators

Kendrick Lamars New Album Is Full of Berklee Collaborators Berklee alumni played significant roles in every step of the creation of Kendricks double album, Mr...

14/05/2022

Ukraine wins 66th Eurovision Song Contest

Ukraine wins 66th Eurovision Song Contest...

14/05/2022

RT Presents Toy Show The Musical

A mischievous, musical experience for the whole family where the children are in charge and the adults get to be kids again! From 10th December 2022 The Aud...

13/05/2022

W goes stateside with a USA series of Stacey Dooley Sleeps Over

Thursday 12 May 2022 Award-winning documentary maker, Stacey Dooley MBE, is set to take her hit W show overseas, in the brand-new three-part series Stacey Doole...

13/05/2022

Jon Richardson and Lucy Beaumont return to Dave for two more series of Meet the Richardsons

Thursday 12 May 2022 UKTV today announces that it has commissioned two new serie...

13/05/2022

Johnny Vegas and Sian Gibson return for more comedy sleuthing in Murder, They Hope on Gold

(L-R) Sian Gibson and Johnny Vegas Friday 13 May 2022 The nations favourite com...

13/05/2022

A Game Plan for Submitting Your Work to a Film Festival

-- John Nein is a senior programmer for the Sundance Institute....

13/05/2022

Ryan Coogler and Friends: Creating a Soundscape on Film

Ryan Coogler and Ludwig G ransson have worked together on several films, including Fruitvale Station. By Vanessa Zimmer Why do people say they watched a movie...

13/05/2022

Spotify Celebra el Legado y Empuje de la Msica Mexicana con la Campaa Orgullosos de la Mexcla'

La m sica mexicana tiene una rica tradici n narrativa. Canciones como La Jaula ...

13/05/2022

Spotify Celebrates the Enduring Legacy and Momentum of Mexican Music With Orgullosos de la Mexcla' Campaign

Mexican music has a rich tradition of storytelling. Songs like La Jaula de Oro ...

13/05/2022

Actionable Intelligence at the Speed of Light

Nations around the world - from the Pacific Ocean to the Baltic Sea - are facing increasingly aggressive actions from adversarial superpowers and terrorist orga...

13/05/2022

The Eyes Have It

Imagine the scene: it's midday, and, somewhere in eastern Europe, a special operations team patrols through thick woodland to find and fix enemy positions c...

13/05/2022

Roku Upgrades Its Top-of-the-Line Streaming Player

SAN JOSE, Calif. Roku has announced that its most powerful streaming player, the Roku Ultra, will include Roku's top-of-the-line remote, the Roku Voice Remo...

13/05/2022

Scener Launches Mobile App to Simplify TV Viewing

LOS ANGELES Scener, a destination for finding and sharing streaming entertainment, has announced the launch of a new mobile application designed to enhance and ...

13/05/2022

Dish Wireless Selects Radcom to Monitor Its 5G Network

TEL AVIV, Israel Radcom has announced that it was selected by Dish Wireless to provide its Radcom Ace solution to monitor customers experience across Dishs 5G S...

13/05/2022

NAB Now Accepting Applications for Technology Apprenticeship Program

WASHINGTON, D.C. The NAB Leadership Foundation (NABLF) has announced that it is now accepting applications for the 2023 Technology Apprenticeship Program (TAP)....

13/05/2022

New Gaian Solutions Monetization Platform Accelerates ATSC 3.0 Commercialization

LAGUNA BEACH, Calif. Gaian Solutions unveiled its Mobius Marketplace NextGen TV monetization platform, an AI-based ATSC 3.0 spectrum planning tool intended to e...

13/05/2022

Robe UK joins albert

albert is working on building an accredited network of equipment suppliers for the UK production industry By Jenny Priestley Published: May 13, 2022 albert...

13/05/2022

London's Soho set to welcome first virtual production stage

V-Studios will be powered by the disguise Extended Reality (xR) workflow, featuring Absen's 10m x 5m LED wall By Jenny Priestley Published: May 13, 2022 ...

13/05/2022

Framestore appoints Mel Sullivan as CEO

She takes over from Sir William Sargent who has led the company for 26 years By Jenny Priestley Published: May 13, 2022 She takes over from Sir William Sar...

13/05/2022

Innovation is at the core of what we're going to do together': Execs lay out plans for BT Sport's future

A lot of the work weve done around innovation within BT Sport has been about loo...

13/05/2022

Blackbird Hires Sumit Rai as Chief Product Officer

Blackbird plc announced the appointment of Sumit Rai as chief product officer. He will join the company in June, to lead the strategic development and direction...

13/05/2022

Comcast, Charter Tap Marcien Jenckes to Head New Streaming Venture

STAMFORD, Conn. & PHILADELPHIA, Penn. Charter Communications and Comcast Corporation have selected Marcien Jenckes as president of their recently announced stre...

13/05/2022

Julius P. Williams Composes Song for 54th Massachusetts Regiment Memorial Rededication

Julius P. Williams Composes Song for 54th Massachusetts Regiment Memorial Rededi...

13/05/2022

Broadpeak Showcases Superior Video Streaming Experiences at BroadcastAsia 2022

At BroadcastAsia 2022, Broadpeak will highlight how pay-TV operators, content providers, and OTT players can provide a compelling video streaming experience to ...

13/05/2022

blue Entertainment AG Invests in Rohde and Schwarz Studio Production and Storage Technology

Rohde & Schwarz, a global leader in broadcast media technologies, has today anno...

13/05/2022

Zero Density Wins Product of the Year Award at NAB 2022

Zero Density is proud to announce that its AI-powered, talent-tracking system, TRAXIS talentS, has won a Product of the Year award at this year's NAB! The a...

13/05/2022

WATCH UZALO: Tonight's episode, Friday, 13 May 2022 - E50 S8

WATCH UZALO: Tonight's episode, Friday, 13 May 2022 - E50 S8Don't get left behind, catch up on Uzalo now! by SA TV and Soapies 13-05-2022 15:46 in ...

13/05/2022

WATCH: Gomora episode, 13 May 2022 (E15 S3)

WATCH: Gomora episode, 13 May 2022 (E15 S3)Don't miss out on what's happening on tonight's episode of Gomora, and watch the latest episode every wee...

13/05/2022

Actress Zoe Mthiyane chats about her role in Generations: The Legacy'

Actress Zoe Mthiyane chats about her role in Generations: The Legacy'The actress Zoe Mthiyane chats about playing Zitha in Generations: The Legacy', m...

13/05/2022

Generations: The Legacy' June Spoilers: Sphe kills serial killer' Winston

Generations: The Legacy' June Spoilers: Sphe kills serial killer' Winst...

13/05/2022

Capturing The UNLV Symphonic Wind Ensemble with Quantum 2626 and Studio One

The way I found out about Studio One and PreSonus: I had lunch with Bob Moses (president of the Audio Engineering Society at one time) and I asked him some que...