NAB 2022 Perspectives: Cobalt Digitals Suzana Brady on Foreseeing the Challenges of COVID-19, Celebrating the Companys 25th Anniversary By Kristian Hern ndez, Associate Editor
Friday, May 13, 2022 - 8:00 am
Print This Story
Cobalt Digital had themselves a very busy 2022 NAB Show a few weeks ago. Over the last 25 years ,the company has been known for designing and manufacturing IP and 12G/6G/3G/HD/SD conversion, throwdown, and multiviewer technology for the production and broadcast television environment. As a founding member in the openGear initiative, Cobalt Digital also offers a full range of openGear compliant solutions as well as video and audio processing products for closed caption compliance, production trucks, master control, HD news, signal transport, audio loudness processing, and color correction.
In their tool box, the company is powered by their Blue Box Groupline of interface converter throwdown boxes to streamline and simplify a wide range of IP and 12G/6G/3G/HD/SD conversion and processing tasks. In addition, the company's multi-image display processors enable multiviewer capabilities in the most demanding studio and remote production/broadcasting environments. For this particular show, the company has made further expansion with a handful of products and came home with four awards.
At the 2022 NAB Show, SVG spoke with SVP, Worldwide Sales and Marketing Suzana Brady about these new products that were on display in Las Vegas, how the supply chain impacted their business since March 2020, and what it means to be celebrating their 25th anniversary in the industry.
Cobalt Digital SVP, Worldwide Sales and Marketing, Suzana Brady at Booth N3713 in the North Hall.
What new products or equipment were shown at this year's show?
We highlighted our new +UDX-Dante-16 16 processor for Dante audio. Cobalt has been able to easily integrate Dante's controller and software-embedded platform into our existing hardware. It's been one of our most deployed products in the last four to five years and customers don't need to buy additional hardware. It's also been extremely high density and very cost effective. We also have our latest development with our auditing processor machine with the 9904-UDX-4K and 9905-MPx. They allow for Indigo for extra technical Embed/De-Embed, up and down cross converter, color correction, and frame sync. The BlueBox 12G Mini Converter also made its debut at the show. We've had the 3G fiber mini BBGS for a long time, and we've just launched the 12G because everybody was asking for it.
Is the current state of supply chain affecting your work?
It's gone really well because our manufacturers saw [the problem] up front. We've been able to manage everything and haven't had any delays . We even redesigned some of our top-selling products when we realized a year ago that those components were made in China. These redesigned products had been ready for a few months. We were nervous at the beginning of the COVID-19 pandemic, but it's been the best two years ever. I think it has to do with remote working, our solutions for the slow migration to IP, and having a lot of the latest technologies that people need right now.
Can you reflect on the past 25 years of the company and where the company goes moving forward?
We've done a lot over the last 25 years, but we've really exploded over time because we've sold more than 40,000 openGear frames around the world with 20 cards in each. In 2016, we bought ImmediaTV, which was a big deal since they had digital processing compression products. A couple of years later, we bought assets for openGear cards from Ward-Beck. Since then, it's been continual growth with 75% coming organically and 25% through a couple of acquisitions. Now, we're looking to add some big things to our product line for the next 25 years.
This interview has been edited for length and clarity.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
NAB 2022 Perspectives: Cobalt Digitals Suzana Brady on Foreseeing the Challenges of COVID-19, Celebrating the Companys 25th Anniversary By Kristian Hern ndez, Associate Editor 
