NAB 2022 Perspectives: Cobalt Digitals Suzana Brady on Foreseeing the Challenges of COVID-19, Celebrating the Companys 25th Anniversary By Kristian Hern ndez, Associate Editor
Friday, May 13, 2022 - 8:00 am
Print This Story
Cobalt Digital had themselves a very busy 2022 NAB Show a few weeks ago. Over the last 25 years ,the company has been known for designing and manufacturing IP and 12G/6G/3G/HD/SD conversion, throwdown, and multiviewer technology for the production and broadcast television environment. As a founding member in the openGear initiative, Cobalt Digital also offers a full range of openGear compliant solutions as well as video and audio processing products for closed caption compliance, production trucks, master control, HD news, signal transport, audio loudness processing, and color correction.
In their tool box, the company is powered by their Blue Box Groupline of interface converter throwdown boxes to streamline and simplify a wide range of IP and 12G/6G/3G/HD/SD conversion and processing tasks. In addition, the company's multi-image display processors enable multiviewer capabilities in the most demanding studio and remote production/broadcasting environments. For this particular show, the company has made further expansion with a handful of products and came home with four awards.
At the 2022 NAB Show, SVG spoke with SVP, Worldwide Sales and Marketing Suzana Brady about these new products that were on display in Las Vegas, how the supply chain impacted their business since March 2020, and what it means to be celebrating their 25th anniversary in the industry.
Cobalt Digital SVP, Worldwide Sales and Marketing, Suzana Brady at Booth N3713 in the North Hall.
What new products or equipment were shown at this year's show?
We highlighted our new +UDX-Dante-16 16 processor for Dante audio. Cobalt has been able to easily integrate Dante's controller and software-embedded platform into our existing hardware. It's been one of our most deployed products in the last four to five years and customers don't need to buy additional hardware. It's also been extremely high density and very cost effective. We also have our latest development with our auditing processor machine with the 9904-UDX-4K and 9905-MPx. They allow for Indigo for extra technical Embed/De-Embed, up and down cross converter, color correction, and frame sync. The BlueBox 12G Mini Converter also made its debut at the show. We've had the 3G fiber mini BBGS for a long time, and we've just launched the 12G because everybody was asking for it.
Is the current state of supply chain affecting your work?
It's gone really well because our manufacturers saw [the problem] up front. We've been able to manage everything and haven't had any delays . We even redesigned some of our top-selling products when we realized a year ago that those components were made in China. These redesigned products had been ready for a few months. We were nervous at the beginning of the COVID-19 pandemic, but it's been the best two years ever. I think it has to do with remote working, our solutions for the slow migration to IP, and having a lot of the latest technologies that people need right now.
Can you reflect on the past 25 years of the company and where the company goes moving forward?
We've done a lot over the last 25 years, but we've really exploded over time because we've sold more than 40,000 openGear frames around the world with 20 cards in each. In 2016, we bought ImmediaTV, which was a big deal since they had digital processing compression products. A couple of years later, we bought assets for openGear cards from Ward-Beck. Since then, it's been continual growth with 75% coming organically and 25% through a couple of acquisitions. Now, we're looking to add some big things to our product line for the next 25 years.
This interview has been edited for length and clarity.
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
NAB 2022 Perspectives: Cobalt Digitals Suzana Brady on Foreseeing the Challenges of COVID-19, Celebrating the Companys 25th Anniversary By Kristian Hern ndez, Associate Editor 
