Sony Pixel Power calrec Sony

NAB 2022 Perspectives: Cobalt Digital's Suzana Brady on Foreseeing the Challenges of COVID-19, Celebrating the Company's 25th Anniversary

13/05/2022

NAB 2022 Perspectives: Cobalt Digitals Suzana Brady on Foreseeing the Challenges of COVID-19, Celebrating the Companys 25th Anniversary By Kristian Hern ndez, Associate Editor

Friday, May 13, 2022 - 8:00 am

Print This Story

Cobalt Digital had themselves a very busy 2022 NAB Show a few weeks ago. Over the last 25 years ,the company has been known for designing and manufacturing IP and 12G/6G/3G/HD/SD conversion, throwdown, and multiviewer technology for the production and broadcast television environment. As a founding member in the openGear initiative, Cobalt Digital also offers a full range of openGear compliant solutions as well as video and audio processing products for closed caption compliance, production trucks, master control, HD news, signal transport, audio loudness processing, and color correction.

In their tool box, the company is powered by their Blue Box Groupline of interface converter throwdown boxes to streamline and simplify a wide range of IP and 12G/6G/3G/HD/SD conversion and processing tasks. In addition, the company's multi-image display processors enable multiviewer capabilities in the most demanding studio and remote production/broadcasting environments. For this particular show, the company has made further expansion with a handful of products and came home with four awards.

At the 2022 NAB Show, SVG spoke with SVP, Worldwide Sales and Marketing Suzana Brady about these new products that were on display in Las Vegas, how the supply chain impacted their business since March 2020, and what it means to be celebrating their 25th anniversary in the industry.

Cobalt Digital SVP, Worldwide Sales and Marketing, Suzana Brady at Booth N3713 in the North Hall.

What new products or equipment were shown at this year's show?

We highlighted our new +UDX-Dante-16 16 processor for Dante audio. Cobalt has been able to easily integrate Dante's controller and software-embedded platform into our existing hardware. It's been one of our most deployed products in the last four to five years and customers don't need to buy additional hardware. It's also been extremely high density and very cost effective. We also have our latest development with our auditing processor machine with the 9904-UDX-4K and 9905-MPx. They allow for Indigo for extra technical Embed/De-Embed, up and down cross converter, color correction, and frame sync. The BlueBox 12G Mini Converter also made its debut at the show. We've had the 3G fiber mini BBGS for a long time, and we've just launched the 12G because everybody was asking for it.

Is the current state of supply chain affecting your work?

It's gone really well because our manufacturers saw [the problem] up front. We've been able to manage everything and haven't had any delays . We even redesigned some of our top-selling products when we realized a year ago that those components were made in China. These redesigned products had been ready for a few months. We were nervous at the beginning of the COVID-19 pandemic, but it's been the best two years ever. I think it has to do with remote working, our solutions for the slow migration to IP, and having a lot of the latest technologies that people need right now.

Can you reflect on the past 25 years of the company and where the company goes moving forward?

We've done a lot over the last 25 years, but we've really exploded over time because we've sold more than 40,000 openGear frames around the world with 20 cards in each. In 2016, we bought ImmediaTV, which was a big deal since they had digital processing compression products. A couple of years later, we bought assets for openGear cards from Ward-Beck. Since then, it's been continual growth with 75% coming organically and 25% through a couple of acquisitions. Now, we're looking to add some big things to our product line for the next 25 years.

This interview has been edited for length and clarity.
LINK: https://www.sportsvideo.org/2022/05/13/nab-2022-perspectives-cobalt-di...
See more stories from svg

Most recent headlines

23/12/2025

Nielsen, Roku Expand Measurement Partnership

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

PwC: Streaming Market Shifting to 'Scale and Sustainability'

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Inside the Gray Innovation Lab

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

ESPN Renews Deal for Heisman Trophy Coverage

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Gray Media to Acquire WBBJ from Bahakel Communications

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

23/12/2025

Taking the Stage at Carnegie Hall-On a Global Scale

Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...

22/12/2025

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...

22/12/2025

Hitting the Bullseye: Sky Sports Readies Itself for the Biggest PDC World Darts Championship to Hit Ally Pally Yet

Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...

22/12/2025

Unique Skillset: Bringing New Directors to the World of Darts at The Worlds with Sky Sports

Unique skillset: Bringing new directors to the world of darts at The Worlds with...

22/12/2025

Gravity Media Prepares for a Flight of Fancy With the PDC World Darts Championship 2025 for Sky Sports

Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...

22/12/2025

One Hundred and Eighty: Gravity Media on Hitting the Production Bullseye at the World Darts Championship 2025

One hundred and eighty: Gravity Media on hitting the production bullseye at the ...

22/12/2025

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content Experiences

The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...

22/12/2025

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Sports, Expanding Growth of Internal Production Team

ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...

22/12/2025

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next Gen Stats' NFL Altcasts

ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...

22/12/2025

A Decade of Giving: Fest & Flauschig' Christmas Circus Celebrates Record Turnout and Generosity

For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...

22/12/2025

Paramount and Netflix Boast Double-Digit Gains in Nielsen's November Media Distributor Gauge

Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...

22/12/2025

Nielsen and Roku Expand Strategic Measurement Partnership

New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite Roku gains access to Nielsen's streaming ratings, showing The Roku C...

22/12/2025

Allen Media Group to Deploy Infillion TrueX for Streaming Services

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

22/12/2025

Berklee Wrapped 2025: Our Top News and Stories

Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...

22/12/2025

Marine Biological Laboratory Explores Human Memory With AI and Virtual Reality

The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...

22/12/2025

Space42 and LatConnect 60 Expand Access to Advanced Geospatial Intelligence

Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...

22/12/2025

Simplify Playlist Management with Workflows in WO Automation for Radio

Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...

22/12/2025

Sky extends PGA TOUR partnership until 2029, as Sky Sports remains the unrivalled home for golf fans in the UK and Ireland

Monday 22 December 2025 Sky extends PGA TOUR partnership until 2029, as Sky Spo...

22/12/2025

Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026

Back to All News Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026 Entertainment 22 December 2025 GlobalJapan Link copied to clipboar...

22/12/2025

Christmas with Oliver Callan on RT

Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...

22/12/2025

Monaghan's McKenna family crowned Ireland's Fittest Family 2025

Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk Andrew Trimble wins the show in his first series as coach Th...

22/12/2025

RT lyric fm Choirs for Christmas 2025 Winners Announced

The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm. Ove...

21/12/2025

Legoshi and Haru's Story Reaches Its Finale: BEASTARS Final Season Part 2' Premieres March 2026, Main Trailer Out Now

Back to All News Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...

21/12/2025

Rory McIlroy caps stellar year by winning the RT Sport Sportsperson of the Year 2025

John Shortt named Young Sportsperson of the Year Kerry are the Team of the Year ...

20/12/2025

Atomos Updates Ninja TX GO-Ninja TX With ProRes RAW and C...

Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking ProRes RAW recording from the...

20/12/2025

CJP Broadcast Completes Digitisation of European Gymnasti...

CJP Broadcast has completed the digitisation of the European Gymnastics tape archive, converting 328 tapes containing more than forty years of recorded material...

20/12/2025

Bitmovin Launches Stream Lab MCP Server

Bitmovin, the leading provider of video streaming solutions, today announced the launch of the Stream Lab MCP Server, to give AI agents and large language model...

20/12/2025

Gracenote Unveils New Immersive Features for Sports Hubs

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Morgan Murphy Media Promotes Jill Shiroma to VP of Digital Strategy

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Samsung Makes GameBreaks Ad Format Available Programmatically

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

FCC Extends Deadline for Comments on Upper C-Band Proposals

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Scripps Sports Inks Deals for Soccer and Professional Cheerleading

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Atomos Unveils Firmware Update For Ninja TX and TX GO

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/12/2025

Barack Obama Includes Laufey on His 2025 Favorite Music List

Barack Obama Includes Laufey on His 2025 Favorite Music List The former presidents roundup of books, music, and movies includes a song from the Berklee alums ...

20/12/2025

December 19, 2025

Study reveals a key hormonal circuit in the kidneys Scripps Research scientists identify the protein that helps kidney cells regulate renin, providing foundatio...

19/12/2025

With Playout Release 2025.4, ToolsOnAir continues to push professional playout workflows forward on macOS.

With Playout Release 2025.4, ToolsOnAir continues to push professional playout w...

19/12/2025

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Creating the Smart Venue'

SVG Sit-Down: Diversified's Jared Timmins on AI for Broadcast Sports and Cre...

19/12/2025

2025 SVG Summit Audio Recap: Say What?

2025 SVG Summit Audio Recap: Say What?The Audio Production and Distribution Workshop at the SVG Summit 20 took on issues including speech intelligibility, Next-...

19/12/2025

Gamified Fun: Channel 5 on its NFL Big Game Night Ambitions with Hungry Bear Media

Gamified fun: Channel 5 on its NFL Big Game Night ambitions with Hungry Bear Med...

19/12/2025

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familiar Saturday of Production

College Football Playoff Preview: For ESPN, Round 1 is a Fantastic Yet Familia...

19/12/2025

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Embracing the Use of Agentic AI

AWS's Jason Dvorkin on Developing Partnerships With the NBA and PGA Tour, Em...

19/12/2025

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to NFL Christmas Doubleheader

Netflix Kicks Off Packed Sports Week with Paul-Joshua Fight Before Shifting to N...

19/12/2025

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captivate and Resonate Platforms in Sports Production

SVG New Sponsor Spotlight: Presidio's Nareev Shah on the Role of Its Captiva...

19/12/2025

US Marine Corps Increases Affordable Mass Demonstrations with Successful Red Wolf Low-Altitude Live Fire

Mounted to the pylon of an AH-1Z Viper helicopter, a Red Wolf vehicle successful...