MADSACK Media Group and Sportcast GmbH found joint venture for TV outside broadcasts

01/12/2021

MADSACK Media Group and Sportcast GmbH found joint venture for TV outside broadcasts posted: 01/12/2021

Focus on Bundesliga and Bundesliga 2 matches

The TVN GROUP (TVN), a member of MADSACK Media Group, and the DFL Deutsche Fu ball Liga subsidiary Sportcast GmbH have strengthened their cooperation by becoming the joint shareholders of TVN LIVE PRODUCTION. The new venture for TV outside broadcasts is the result of a cooperation between TVN MOBILE PRODUCTION GmbH as well as the Sportcast subsidiaries LIVECAST TV Produktion GmbH and HD SAT Communication GmbH.

TVN LIVE PRODUCTION will focus on broadcasting Bundesliga and Bundesliga 2 matches. It will also continue to deliver and expand its portfolio of high-quality productions in the areas of music, entertainment and other sports.

TVN will hold 65 percent of the shares in TVN LIVE PRODUCTION, with Sportcast GmbH holding the remaining 35 percent. The Operational Manager of the new company will be Markus Osthaus, Managing Director of the TVN GROUP. TVN GROUP CEO Frank H hnel and Markus Bartsch, Commercial Manager at Sportcast GmbH, have also been appointed as managing directors.

Josef Nehl, CEO of Sportcast GmbH, said: This joint venture will allow us to strengthen our operating activities in line with our principles of quality, innovation and sustainability.

TVN GROUP CEO Frank H hnel adds: I am delighted that we have been able to further reinforce our tried-and-tested cooperation. All of the parties involved will benefit from the fact that we ideally complement each other both technically and from a business perspective.

TVN LIVE PRODUCTION will be headquartered in Hanover, where the TVN GROUP and the MADSACK Media Group also have their head offices. The operational premises of LIVECAST TV Produktion GmbH and HD SAT Communication GmbH will remain in Fl rsheim.

The joint venture is subject to approval by the Bundeskartellamt (German Federal Cartel Office).

Background:

HD SAT Communication GmbH specialises in the fibre and satellite transmission of live images. The core business of LIVECAST TV Produktion GmbH is audiovisual signs in the field of HD production. TVN MOBILE PRODUCTION is one of the premium providers of outside broadcasts. It realises sports and show events worldwide and has a wide range of OB vans.

About MADSACK Media Group

The MADSACK Media Group focuses on the future potential of regional and local media. Its portfolio includes 18 newspaper titles, the RedaktionsNetzwerk Deutschland (RND), high-reach digital offerings and advertising papers. The group also includes various subsidiaries specialising in publishing services. In addition, there are in-house foundations and participations in the areas of digital business, mobility, post and logistics, film and television production as well as advertising and communication.

About TVN GROUP Film & TV Production

The TVN GROUP offers state-of-the-art technology and qualified personnel for media productions. The companies in the group have more than 35 years of international experience and cover the entire production process. Within this group, TVN LIVE PRODUCTION provides vast expertise in outside broadcasts and is a sought-after partner of broadcasters and manufacturers in the development and application of innovative production solutions. The groups locations are Berlin, Bremen, Frankfurt a.M., Hamburg, Hanover, Kiel, Cologne, Leipzig and Munich. A company of the MADSACK Media Group.

About SPORTCAST GmbH

Sportcast GmbH, based in Cologne, is a 100 percent subsidiary of the DFL. It has been producing the base signal for all Bundesliga and Bundesliga 2 matches as well as the Relegation and Supercup for the national and international rights holders since the 2006/07 season as host broadcaster on behalf of DFL. In addition to the production of the basic signal, Sportcast coordinates the contribution and international distribution of the live TV signal in over 200 countries and is thus responsible for the entire infrastructure for the implementation and delivery of the international product portfolio as well as the media value chain of the DFL. Sportcasts responsibilities also include the operation of the DFL Media Hub, the largest digital video database in the world.

LINK:	https://www.live-production.tv/news/products/madsack-media-group-and-s...
	See more stories from liveproduction

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

22/04/2026