
The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030
By Jenny Priestley
Published: October 15, 2024 Updated: October 16, 2024
The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030
target=_blank title=Share on LinkedIn class=share-linkedin> The company has also unveiled updates to Frame.io and plans to help 30 million people develop AI literacy and content creation skills by 2030
https://www.tvbeurope.com/production-post/adobe-adds-gen-ai-video-extension-capabilities-to-premiere-pro title=Share via Email class=share-email>
Adobe has unveiled a host of updates to its tools, including Premiere Pro and Frame.io.
The company has announced the beta availability of Premiere Pro's first set of video editing workflows powered by its generative machine learning model Firefly.
Generative Extend (beta) enables video professionals to extend clips to cover gaps in footage, smooth out transitions and hold on shots longer for perfectly timed edits, said the company.
Other upgrades to Premiere Pro include tripling export speeds and offering a new context-sensitive properties panel.
We believe our Firefly Video Model will revolutionise video editing in ways that video professionals are going to love, said Ashley Still, senior vice president, digital media at Adobe. The latest innovations across Premiere Pro, After Effects and Frame.io will empower video professionals to do their best work more quickly, efficiently and beautifully.
Frame.io Adobe unveiled updates to its asset-sharing tool, Frame.io, including a custom metadata model to tag assets with predefined or custom fields, as well as a new custom streaming player that Adobe said delivers playback with minimal buffering and interruptions.
A redesigned comparison viewer enables users to compare two versions of any file side-by-side.
Canon, Nikon and Leica have all joined Frame.io's Camera to Cloud ecosystem, revealed Adobe.
I'm a big fan of using Camera to Cloud as it allows set, basecamp, and editorial to all be linked up for real-time collaboration, no matter the distance, said Mel Eslyn, president of Duplass Brothers Productions, co-creator, director/showrunner of Penelope.
On Penelope, we were shooting in the deep woods of the Pacific Northwest about as remote as you could get yet we still retained the signal. Camera to Cloud allowed our wardrobe, hair, and makeup departments to watch real-time dailies and confirm continuity from afar. My assistant editors were able to address director notes in real time, and because C2C unified and streamlined our workflow, I got episode rough cuts quicker.
Adobe Digital Academy The company also revealed plans for a new global initiative to help 30 million people develop AI literacy and content creation skills by 2030.
The aim of Adobe Digital Academy is to equip next-generation learners and teachers with training, certifications and access to Adobe Express, said the company.
Adobe added that it will fund scholarships and NGO grants to help ensure that emerging professionals from all backgrounds can benefit from the training, tools and direct pathways to future careers.
Adobe's mission has always been to design products that create opportunities and empower people from all backgrounds to change the world, Stacy Martinet, vice president, marketing strategy and communications at Adobe.
We want AI to bridge the digital divide not widen it, and this programme will open doors for emerging professionals to succeed in the future workforce with AI literacy, content creation and marketing skills.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...
08/01/2026
Pebble, the leading automation, content management and integrated channel specialist, has provided a complete update of its installation at Canal Sur in Spain. ...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, proudly announces the success of its collaboration with Panasonic on the Z95B OLED TV, o...
08/01/2026
Secuoya Chile, a leading provider of television content creation and supporting services, has invested in Ikegami UHK-X600 and UHL-X40 broadcast cameras as the ...
08/01/2026
Kiloview, a global leader in AV-over-IP solutions, will showcase its latest innovations at ISE 2026, highlighting the continued evolution of its complete, light...
08/01/2026
iWedia, a global leader in software solutions for connected TV devices, and Realtek, a leading global SoC design house, today announced the next phase of their ...
08/01/2026
CJP Broadcast has completed a new pitch-side media installation for Cinderford RFC, creating a flexible production setup that supports match coverage, coaching ...
08/01/2026
PlayBox Neo further drives momentum in Playout, Streaming, Media Management and Delivery
"With a brand new year at PlayBox Neo already off to a flying start, I...
08/01/2026
Boston Conservatory at Berklee Presents Second Annual Commercial Dance BFA Conce...
08/01/2026
TSA awards Rohde & Schwarz contract for advanced airport screening ahead of Socc...
08/01/2026
Back to All News
New Korean Series Beauty in the Beast' (WT) in Production...
08/01/2026
The review looks back at DPA's miniature microphone development over the years. It compares the evolving technologies from the original mics through CORE an...
08/01/2026
Comscore Launches Audio Targeting and Measurement Capabilities with The Trade De...
08/01/2026
Tonight, on RT Prime Time at 9:35pm on RT One and RT Player
Tonight, Prime T...
08/01/2026
The Late Late Show celebrates the very best of traditional Irish music with its first-ever full special dedicated entirely to the tradition
Lisa Canny | Kevin...
08/01/2026
The next universal technology since the smartphone is on the horizon - and it ma...
08/01/2026
In the rolling hills of Berkeley, California, an AI agent is supporting high-stakes physics experiments at the Advanced Light Source (ALS) particle accelerator....
08/01/2026
It will be murder on the dancefloor when Dancing with the Stars returns this S...
08/01/2026
NVIDIA is wrapping up a big week at the CES trade show with a set of GeForce NOW...
07/01/2026
SVG Summit 2025: All General Sessions Now Available To Watch on SVG PLAYThe SVG Summit celebrated its 20th edition with a loaded agendaBy Brandon Costa, Directo...
07/01/2026
NBCU's Brings Rinkside Live' and Courtside Live' Features to Peaco...
07/01/2026
Spotify is launching a week-long celebration spotlighting creators at the center...