New Ad For Debonairs Pizza Breaks rough the Cell Phone Barrier

12 April, 2017 - 08:14

FCB Joburg has developed a new television commercial for Famous Brands' Debonairs Pizza that breaks through the cell phone barrier'.

A household name for 26 years and the leading quick serve restaurant in the pizza market, Debonairs Pizza has loyal fans across a broad consumer segment including males and females of all races between 25 and 49 years of age, who are either single, co-habiting, or who may have young families.

The Catch-Up' - which promotes the Smokin' BBQ Triple Decker - is flighting on SABC, ETV and DSTV channels until June 12 this year. There is a 45-second versions as well as 30- and 20-second cut-downs.

Conceived by FCB Joburg's team of Creative Director Greg Cameron, Art Director Kamohelo Morgan and Copywriter Kgaugelo Mokgehle; it was shot under the direction of Executive Creative Director Ahmed Tilly at the Johannesburg & Media Film Services by Boufant and Hungry Films.

Our new TVC deftly demonstrates that the Smokin' BBQ Triple Decker is guaranteed to bring joy to any get together, even one where faces are lit up by cell phone screens, explained Marketing Executive Toni Joubert.

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The Catch-Up shows four friends conversing face-to-face once their Smokin' BBQ Triple Decker arrives instead of posing, posting and surfing but not before they've snapped a shot of the smoking hot meal to share on social media, she quipped.

You can view the TVC here: https://www.youtube.com/watch?v=tvKXL18h59Y

Credits:

Client: Famous Brands

Brand: Debonairs Pizza

Marketing Executive: Toni Joubert

Creative agency: FCB Africa

Business Unit Director: Mogani Naidoo

Group Account Director: Sarah Rae

Account Executive: Kaylyn Naicker

Executive Creative Director: Ahmed Tilly

Creative Director: Greg Cameron

Copywriter: Kgaugelo Mokgehle

Art Director: Kamohelo Morgan

Strategic planner: Stuart Sims

TV production: Vanessa Borthwick

Media planners: Jedd Cokayne - The Media Shop

Production companies: Boufant and Hungry Films

Directors: Thabang Moleya; Ian Difford

Editor: Tessa Ford

Post-production: FCB Film

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