Oulin Ignites Ningbo Shopping Festival

On July 22th, Ningbo Shopping Festival was unveiled, which would last for 17 days. As a contrast to the last one, several outstanding industrial and trading real enterprises actively took part in the activities, holding fast to the supply-side restructuring. These enterprises are highlights in the Festival in that they break the traditional mode of laying emphasis on business areas, commercial plazas and special commercial blocks but center around the market demands instead.

On the very night, inside oulin international industrial park, thousands of citizens in Ningbo witnessed the grand opening of 2016 Ningbo Shopping Festival cum Oulin Cuisine and Shopping Carnival. Lots of people swarmed to product exhibition district, food district, leisure district and children entertainment district.

As the sole participant among industrial and trading enterprises, oulin prioritizes the user experience on every aspect ranging from the theme, decoration to the combination of business forms. Apart from traditionally advantageous products such as cupboards, sinks, electric appliances and water purifiers, Oulin also integrates resources from areas like the real estate, household appliances and tourism, establishing a sharing circle of varied business forms. Intended to correlate recreation, catering and products, oulin gives people a privilege of contacting with the multiculture of kitchen, food and brand while shopping.

To make the Festival a success, oulin not only converges European classic cuisine but also traditional Chinese food such as Jinyun pancakes and Liangnong Dagao. The company as well designs and customizes new packing for Jinyun pancakes.

Xu Jianguang, chairman of the board of oulin Group, remarked that Ningbo Shopping Festival serves as a new platform for brick-and-mortar enterprises to embrace the market and get closer to customers, providing them with more opportunities to interact with the market and customers and view from the perspective of customers. The core of the supply-side reform, to traditional enterprises, lies in the customization for target consumers and the guidance of consumption.

LINK:	http://en.nbwh.gov.cn/art/2016/7/26/art_1325_86647.html...
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