Gearhouse Broadcast further increases 4K focus with Canon and Fujinon lens investment

Gearhouse Broadcast, a supplier of technical facilities, crew and services used to capture the world's most watched content, has continued its commitment to UHD productions by placing sizeable orders with both Canon and Fujinon for their latest 4K studio/field and ENG lenses. These substantial deals mean that over half of Gearhouse's global stock of large box lenses is now 4K, making the acquisition of 4K/UHD content easier than ever.

From Canon, Gearhouse Broadcast has purchased multiple of its flagship 4K/UHD DIGISUPER 86 (UJ86x9.3B) 2/3 4K field lenses as well as several of its CJ12ex4.3B 2/3 4K wide angle portable lenses. The Fujinon order includes several of its premium UA80x9 and UA107x8.4 4K 2/3 box lenses, along with the new UA46x9.5, which Gearhouse will take delivery of in early 2019.

This is the third major investment we've made in 4K equipment in the last few months alone and highlights the growing demand we're seeing for 4K/UHD cameras and lenses to be used in the production of live or near-live content, said Peter Newton, Technical Director at Gearhouse Broadcast. The fact that more than half of the large box lenses we now own are 4K shows how seriously we're taking the emergence of higher resolution formats.

The new lenses will be distributed between Gearhouse Broadcast's offices in the UK, France, Australia, USA, Germany and Qatar. The deal gives rights owners, broadcasters, facilities providers and studios around the world greater choice and easier access to the industry's most used 4K equipment.

This investment follows on from the announcement in May that Gearhouse Broadcast had enhanced its 4K rental stock with the purchase of 36 new Sony HDC-4300 4K/HD camera channels and a large quantity of Canon and Fujinon 4K and HD studio/field and ENG lenses. Then in July, Gearhouse Broadcast Germany bought numerous Grass Valley LDX 86N series native 4K/3G/HD cameras.

Gearhouse Broadcast will be showcasing its latest 4K live production solutions on stand 10.B39 at IBC2018 in RAI Amsterdam between 14-18 September.

LINK:	https://www.kitplus.com/news/Gearhouse_Broadcast_further_increases_4K_...
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