
MADISON, WISC. Quincy Group's WKOW-TV conducted a second round of real-world broadcast field testing with the Futurecast Universal Terrestrial Broadcasting System.
Futurecast is a contributor to the physical layer of ATSC 3.0, the broadcast transmission standard that is currently in development. Futurecast was co-developed by LG Electronics, its U.S. R&D subsidiary Zenith, and GatesAir. Results from initial field tests completed in August demonstrated delivery of 4K ultra HD content and two mobile TV streams in a 6 MHz channel, with optimized indoor reception.
The summer field test in Madison collected nearly 50,000 pieces of data from scores of reception sites, including inside buildings, in fast-moving vehicles and at locations ranging from downtown to 50 miles from the transmitter. This week's follow-up testing is evaluating performance of hardware and software enhancements.
Today's three-hour Futurecast broadcasts on WKOW's Ch. 26 (PSIP 27), which began at 1 a.m., allowed outside observers (including representatives of the Wisconsin Broadcasters Association) to see the new transmission system in action.
It's exciting to play a role in the establishment of next-gen standards that will usher in the future of television, said Brady Dreasler, chief engineer for Quincy Group, parent company of WKOW-TV in Madison. Based on what I've seen in these Futurecast tests, the new standard will enable exciting new business models for broadcasters and exciting new services for viewers.
The Futurecast Universal Terrestrial Broadcasting System is said to optimize broadcast capabilities for fixed, portable and mobile use.
Initial testing results show the promise of the ATSC 3.0 standard to redefine television broadcasting. The Futurecast system is designed to fully meet broadcasters' requirements for the ATSC 3.0 physical layer and advances the goal of moving rapidly to next-gen broadcasting, said Dr. Skott Ahn, president and chief technology officer, LG Electronics, co-developer of the Futurecast system.
Rich Redmond, chief product officer for Futurecast co-developer Gates Air, said, Futurecast, which we first demonstrated for the broadcast industry at April's NAB Show, represents technology breakthroughs that will give broadcasters the transmission technology needed to support new business models, including mobile and LTE network offload, and compete effectively in the 21st Century.
According to its makers, key elements of the Futurecast system include:
Data throughput increases of 30 percent and improved multipath performance (compared with the current DTV standard) for fixed and portable TV reception;
Energy-saving features for consumer receivers and enhanced indoor TV signal penetration for mobile reception thanks to flexible system parameter choices;
Advanced modes for delivery of very high data rates and very robust transmission capabilities;
State-of-the-art error correction coding and signal constellations;
Future Extension Frames to support evolution of future broadcast systems; and,
Improved single frequency network service.
The increased payload capacity of the physical layer combined with HEVC encoding will allow broadcasters many more options when planning their broadcast service offering. Designed for easy extension to various current and future transport formats, Futurecast optimizes efficiency for the most-used data formats (Internet Protocol, Transport Stream) via customized stream compression.
The system supports single-frequency networks and/or multiple transmitters and addresses co-channel and adjacent-channel interference challenges related to the anticipated UHF spectrum repacking, according to the systems creators.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...
05/05/2026
SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...
05/05/2026
With no operator required, AutoMic workflow automates talent identification on U...
05/05/2026
A crash in 2015 set the industry back, but this winter proved that drones are he...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/05/2026
Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup
Imagine Communications today announced that France T l visions is the first br...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...
05/05/2026
DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech
creative.space Intelligence (CSI), part of the creativ...