Robe Supports USA's #RedAlertRESTART Campaign posted: 11/09/2020
Bruka Theatre Reno
Around 2000 venues, places, landmarks, and monuments all over the USA were lit in red for the #RedAlertRESTART campaign on September 1st to highlight the critical situation facing the live events and entertainment industry and the need for lawmaker's support of the RESTART Act (S.3814) to offer some sort of relief to the industry. This latest red day of action was part of a wider industry campaign being led by the #WeMakeEvents movement, a collective of trade organizations including PLASA (the Professional Lighting & Sound Association). The idea of lighting buildings in emergency red' started in Germany with #NightofLightDE in June, and the concept caught on with red days of action organized in many European countries and the UK (initiated by #LightiItInRed on 6th July, followed up by PLASA's #WeMakeEvents action on 11th August) as well as South Africa (#LightSARed on 5th August) and others.
As the color red has become synonymous with assisting the vast technical production infrastructure and all those talented individuals working in it who effectively facilitate live performance and the arts, Robe has been involved with all of these various LightItInRed' campaigns in some capacity.
For this one in the USA, signature Robe installations lit in red included the Bill Graham Civic Auditorium in San Francisco; the Video West HQ, the Hubbard Radio building and the Shrine Auditorium in Phoenix and several landmarks around Reno including the famous Reno Arch, the Believe sculpture and the fascia of the Bruka Theatre.
In Kansas City, the fantastic Moshe Safdie designed Kauffman Center for the Performing Arts was also transformed into red for the evening via its permanent Anolis exterior LED lighting installation.
It was truly inspiring to see everyone in the business coming together to light it up red, said Craig Burross, Robe Lighting North America's sales director. Such an amazing spectacle spanning the country, and we are proud to be a part of the message.
San Francisco
Inside the Bill Graham Civic Auditorium, built in 1915 as part of the Panama-Pacific International Exposition, the balcony of the 8,500 capacity multipurpose venue, a favorite for concerts and music events was bathed in deep red by 20 x Robe ColorStrobe Lites supplied by Felix Lighting who are a priority vendor'.
Another Planet Entertainment - the largest independent promoter in the US which operates this, other venues and the Outside Lands Music and Arts Festival staged annually at Golden Gate Park - joined the California Events Coalition and other organizations in supporting the nationwide #RedAlertRESTART campaign.
Bill graham CIVIC auditorium San Francisco
Roger Picone, Production Manager at Another Planet Entertainment, commented, We work very hard at our jobs to remain invisible. The only time you see us is if there is a problem. We are now coming out from behind the curtain to bring awareness to elected officials of our plight. We were the first businesses to close and will be the last to reopen. The economic ripple effect of our industry is staggering. Restaurants, Travel, Hotels, Retail Shops, Transportation, etc. are all affected by our decimation.
Arts and Culture is what brings society together. We are vital to the recovery of this Pandemic, both economically and socially.
Lighting buildings in red is a visually powerful tool for press, media and all the other communications needed to raise awareness.
Other key Bay Area venues and events of theirs turning red for the night included The Greek Theatre at UC Berkeley, Oakland's Fox Theatre and The Independent in SF.
Live events are a cornerstone of the California economy, before Covid-19 contributing around $90 billion to the California state economy and employing 1.4 million people in smaller businesses, but it is now expected to lose up to 80% of overall revenue.
Reno
Gary Guberman, head of technical services and his team from the Peppermill Hotel & Casino - including LD John Priebe, head LX Bruce Olguin, production manager Shane Williams and electricians Adam Weishshaar, Troy Garcia and John White lit three local landmarks, utilizing lights from the resorts house lighting system.
The iconic Reno Arch - large letters spelling out R-E-N-O in red LED with the strapline the biggest little city in the world below - was built in 1926 to promote the Nevada Transcontinental Highway Exposition, then kept and used as a permanent downtown gateway. This third and current version of the Arch was installed in 1987 and the original incandescent bulbs replaced with LED alternatives in 2009.
Reno Arch
For #RedAlertRESTART the full arch was lit in red with eight Robe Spiiders and eight LEDBeam 150s.
The 12ft high letters of the Believe sculpture by Jeff Schomberg and Laura Klimpton - initially a Burning Man festival creation - is now another Reno inner-city centerpiece standing prominently in the ReTrac Plaza on Virginia Street.
Made from steel and featuring thousands of bird cut-outs, this was tastefully lit red with 7 x LEDBeam 150s - one fixture for each letter - and looked fantastic. The Peppermill team did the photoshoot with a dancer in front of the letters, and the LEDBeam 150s were so bright in red that they didn't need any additional front light for the video camera!
The front of the popular - and usually super busy - Bruka Theatre on Reno's main strip was washed with four LEDBeam 150s rigged on a stand located across the street, and a gobo was also projected onto the building.
These Robe fixtures were selected for compactness, portability and their brightness, explained Gary. As all the installations were downtown and in areas with high ambient lighting levels from streetlights, signage, car headlights, etc., t
Most recent headlines
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
How Rivian s Design Puts Drivers First-And Why That Matters Published on Dec 15, 2025 Categories: Business Solutions
LinkedIn Corporate Communications
Sha...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
Robe Supports USA's #RedAlertRESTART Campaign posted: 11/09/2020 
