ree Media Aociates presents enhanced software and cloud suite proven to radically reduce costs and generate competitive edge

IBC2013 Three Media Associates, with the launch of its integrated product set XEN:Suite at IBC, is demonstrating how it is delivering order, and resource- and cost-efficiency across all types of media platforms. Broadcasters and service providers are able to enjoy significantly improved speed to market, as well as cost and efficiency gains of up to 80% with the re-engineered and enhanced enterprise-class offering. XEN:Suite is also deployed in the cloud delivering even greater flexibility and cost-effectiveness to customers, with either contract or PAYG terms on offer.

The greatest challenge companies in the industry face today is to how to significantly reduce overheads with the additional pressure of generating new sustainable revenue streams based on automated metadata driven, business processes, says Dave Headdon, Director, Three Media Associates. Gradual 5% improvements will not cut it now. Companies need radical 40%, 60% and 80% gains and they need the right tools to achieve this. However, this is not a trivial task when quality and aggressive SLAs must be maintained or even improved.

James Doddington, Chief Technical Officer, Three Media Associates, says that the number of large budgets, expensive bespoke engineering solutions and regular system replacements has reduced dramatically over the last few years and is still on a downward trend. Most broadcasters and service providers have to either deliver more from their existing resources without the luxury of additional CAPEX, or dramatically reduce service costs to remain competitive. The future is all about maintaining quality with minimal operating costs, speed to market, and flexible and effective business tools.

Building on its success in North America and Europe, with XEN:Transformer and XEN:+, Three Media Associates has added XEN:Sim and XEN:Cirrus to the suite, bringing the market additional benefits.

XEN:Sim enables customers to model business and technology scenarios in order to optimise expensive resources and identify efficiencies, with the aim of either minimising overheads or enabling growth. XEN:Sim can also process and present accurate platform data extracted and transformed through XEN:Transformer to provide near live simulations. One of the products distinctive features is that it includes financial models so that services can be accurately costed with retained margins. XEN:Sim typically introduces efficiencies of approximately 40 to 80%.

XEN:Cirrus provides the option to use the other XEN: products from the cloud, either as a contract or PAYG service. The solution is easy to deploy and use, and includes a disaster recovery service.

XEN:Transformer provides a fully automated transformation rules engine to simply and effectively manage any data exchange between in-house, web or customer systems. It is highly configurable and maintainable by users and managers, and minimises the reliance on expensive software engineers. It accurately and rapidly aggregates, transforms and, where required, cleanses complex data sets for any application and with customer-defined validation rules guarantees 100 % accuracy on delivery.

XEN:+ uses the XEN:Transformer engine to import and export programme data into a central database where it can be modified or enhanced to supply multiple exploitation platforms, for examples iTunes, Amazon, HULU, YouTube. XEN:+ provides full validation of datasets and ensures that publishing to the increasing number of platforms is automated, controlled and cost-effective. On replacement of a manual workflow, the solution improves efficiency by around 80 % and eliminates any errors.

XEN:Engine manages the processing of all XEN: modules. It has found widespread success, most notably with a prominent US broadcaster where it has managed hundreds of thousands of workflows with 100 % uptime over three years.

We will be demonstrating how the elements of XEN:Suite work together for the first time at IBC2013, giving customers a first-hand view of how they can save money and improve efficiency in this ever changing industry. Not only can customers obtain a complete view of their workflow and gain predictive insight into aspects like storage capacity and staffing resources, but they can also easily and effectively manage systems integration, data exchange and professional metadata management with 100% accuracy on delivery to end-user platforms. All of the products within the XEN:Suite have been enhanced and totally re-engineered to be equally at home on a laptop, iPad, mobile, server or the cloud, and are available individually or as a full package, concludes Headdon.

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