Ross Video launches XPression Brand-it: Automated channel branding that's built for demanding multi-channel environments 27 Mar 2014
Today, Ross Video introduced XPression Brand-it, a highly automated, rules-based branding workflow server built specifically to met the needs of demanding multi-channel environments. Created in cooperation with VDS, an industry leader in automation and content-design tools for the broadcast, cable television, Internet and post-production markets, Brand-it has tight integration with automation and traffic systems, and provides maximum look ahead' into playlists.
With so many broadcast and digital channels out there, the need for branding has never been greater. It's no longer enough to just put up a logo bug. Viewers expect dynamic 3D animation, promo clips, audio events, video squeezes and more, says Brian Olson, Director of Graphics Marketing Product Management for Ross Video. With Brand-it, you don't have to create every possible variation of a branding graphic. All you need is a single template that's filled with variable data and created on-the-fly. This not only simplifies and automates branding, but also reduces graphics creation, cataloging, storage and management.
Brand-it can see all of a scheduled playlist, and extract clip IDs, durations and scheduled start times regardless of any schedule changes made up until airtime. This metadata is used to apply rules and populate Brand-it graphic templates with program start times and look-ups into traffic data for air-friendly' show names.
Brand-it also eliminates the need for multiple, complicated secondary automation events. This simplifies the playlist from the operator's perspective and overcomes many traffic system limitations. Time offsets from the start of a video clip, from the end of a video clip, and anywhere in between can be used to trigger branding events, and enable highly complex graphics, transitions and automated promos.
Brand-it, which is scalable to any number of channels, uses Ross Video's XPression BlueBox engine to create viewer-grabbing, real-time 3D graphics. The XPression Project Server provides centralized graphics creation and automated media delivery. User-rights management and automated alerts via email or SMS ensure quality operations 24/7.
About Ross Video
Ross Video creates leading edge video production technology. Ross products are used in demanding environments every day to inform and entertain audiences all over the world. Our client base includes a who's who of broadcast, production companies, sports stadiums, government agencies, educators, touring companies and houses of worship. Ross' award winning product families include Vision, Vision Octane, Vision Tritium, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; BlackStorm Video Servers; OverDrive Automated Production Control, Inception Social Media Management; XPression Motion Graphics; NK Series Routing and Furio and CamBot Camera Robotics Systems. Ross Mobile Productions is a premium full service mobile sports production company, aligned to meet the needs to produce economical Internet and Broadcast content. For additional news and information on Ross Video and Ross products, visit www.rossvideo.com.
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Ross Video launches XPression Brand-it: Automated channel branding that's built for demanding multi-channel environments 27 Mar 2014
