Fujifilm launches instax mini 11 New entry model with stylish design, simple operability and premium quality instant photo prints. Also launches new mini- and square-format films in marble design
26.02.2020
FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of instax mini 11 (mini 11) on or after March 5, 2020, a stylish renewal of the globally most popular mini format entry model*. It will be a new addition to the instax series of instant cameras, allowing users to enjoy on-the-spot photo printing.
To be released this time are stylish mini-format instax film BLUE MARBLE and square-format instax film WHITE MARBLE, both featuring marble patterns on the frames. The marble-design frames are accentuated with glittery gold and silver, turning a daily snap into a memorable special piece.
The instax series of instant cameras, launched in 1998, now offers a wide variety of models that cater to diverse user needs in over 100 countries worldwide, including Japan, Europe, Americas, China and Southeast Asia. The series has gained popularity especially among young people, who love being able to print and share a precious moment on the spot, and feel a sepcial sense of connection with friends when sharing photo prints with them. It is embraced by a large number of people as a tool for creating real communication. Instax has been affectionately called Cheki in Japan for over 20 years since its initial launch.
The new mini 11 is the first entry model to feature the Automatic Exposure function, in which the camera automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. It allows users to take photos optimally exposed to the main subject and the background in a variety of situations including a bright sunny day outdoors and a dark indoor condition at a restaurant or a party venue, producing high-quality instant photo prints on the spot.
Another feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for selfies and close-ups. The Selfie Mode can be activated by simply pulling out the front end edge of the lens after powering the camera on.
The camera body has been redesigned for optimal portability along with a fresh, trendy look. In addition of it being thinner and lighter than the previous model, the mini 11 sports a rounded body design that fits perfectly in users hands for added operability. Fashionable design elements on the mini 11 are achieved by using a different material around the lens from the rest of the camera body, and featuring the brand logo instax engraved on the back side.
The mini 11 is available in five pale tone colors (Blush Pink, Sky Blue, Charcoal Gray, Ice White and Lilac Purple). The camera also comes with two replaceable accessories for the shutter button to change the buttons looks according to users preference.
Since the fall of 2019, Fujifilm has been running a global promotional campaign for the instax brand, communicating the unique value of instax prints under the tagline of Dont Just Take, Give.
The mini 11 will also be promoted globally under the same concept online, on social media and in stores as an all-new instax that is more beautiful, easier and more in tune with each users preference than ever before.
Fujifilm will continue to expand the world of the instax instant photo system, which allows people across the globe to enjoy printing photos as they take them.
* The model marketed as instax mini 9 overseas
1. Product name
(1) Instant camera instax mini 11
(2) Mini format film BLUE MARBLE
(3) Square format film WHITE MARBLE
2. Release date
Instant camera instax mini 11 , Mini format film BLUE MARBLE , and Square format film WHITE MARBLE will be available on or after March 5, 2020
3. Price
Open price for all (1), (2) and (3)
4. Main features
(1) instax mini 11
i) Automatic Exposure function for attaining optimum exposure settings for any scenes
The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the condition. The camera can take photos optimally exposed to the main subject and the background in a variety of situations including indoors and in low lights, producing high-quality instant photo prints on the spot.
ii) Selfie Mode for taking selfies and close-ups with ease
Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front end edge of the lens after powering the camera on. This makes it super easy to take selfies and close-up pictures.
iii) Custom, interchangeable accessories for the shutter button
The camera comes with two replaceable and stylish shutter button accessories; a fun and easy way to change the buttons look and to personalize the camera.
iV) Highly fashionable design with attention to details
Not only it being thinner and lighter than the previous model, the mini 11 sports a rounded body design that fits perfectly in users hands. Fashionable design elements on the mini 11 are achieved by using a different material around the lens from the rest of the camera body, and featuring the brand logo instax engraved on the rear panel. The camera is available in five pale-tone colors.
(2) Mini format film BLUE MARBLE
The mini format film can be used with any instax mini series of cameras.
The frame features a blue marble pattern accentuated with glossy gold, adding a flamboyant touch to instax pictures.
Each pack contains ten films.
(3) Square format film WHITE MARBLE
The film can be used with instax SQUARE series of cameras that support the SQUARE format.
The frame features a white m
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
11/06/2026
As podcast formats evolve in the streaming era, podcasting needs updated, transp...
11/06/2026
As Spotify's global RADAR program enters its sixth year in Italy, a new class of artists is stepping into the spotlight. Today, we're announcing the six...
11/06/2026
Pride Month is a time for celebration, reflection, and amplifying the diverse stories and perspectives from the LGBTQIA+ community that enrich our world. To hel...
11/06/2026
First in new line of muted string libraries
VSL have just announced the launch of two new string libraries that represent the first two instalments in a new...
11/06/2026
New colour option for 61-key Launchkey MK4
At Superbooth 2025, Novation introduced the Launchkey Mini 37 White and Launchkey 49 White, bringing an additiona...
11/06/2026
Larger, but still compact!
Arturia's popular compact MIDI controller keyboard is now available in a, well, slightly less compact version! The new MiniLa...
11/06/2026
Eurosatory 2026: Rohde & Schwarz shapes the new-generation battlefield Rohde & Schwarz unveils next generation SIGINT/EW and CUAS solutions on uncrewed system...
11/06/2026
Rohde & Schwarz unveils NEMACS - Directional, ultra secure connectivity for the ...
11/06/2026
Thursday 11 June 2026
Daisy May Cooper rallies the nation ahead of ICC Women's T20 World CupTurn on cookies to view this content. Go to Privacy options and...
11/06/2026
Summer solstice shows from C il House and Late Date from 9pm on Saturday 20 Jun...
10/06/2026
Get Hands-On with Interfaces & Mic Preamp Brands
If youre after a new interface or preamp, then GearExpo UK is the place to be! Well have a whole host of au...
10/06/2026
November 13-14 2026, The Midway, San Francisco
Following their recent rebranding, MONO Music Conference (formerly Music Expo) have officially announced thei...
10/06/2026
Debut instrument free for limited time
deFORM is the debut release from newly founded developer ebbandflow, and it's being offered as a free download fo...
10/06/2026
Rohde & Schwarz and TRUMPF advance laser-based drone defense with THORIS LCS Rohde & Schwarz is showcasing THORIS at ILA 2026: A sovereign, end to end counter...
10/06/2026
MAHLE and Rohde & Schwarz develop application for sensor testing of modern drive...
10/06/2026
10 Jun 2026
VEON's Banglalink Brings Every World Cup 2026 Match to Football...
10/06/2026
Wednesday 10 June 2026
How to watch every ICC Women's T20 World Cup 2026 match live on Sky Sports
Where is the ICC Women's T20 World Cup 2026 availabl...
10/06/2026
Wednesday 10 June 2026
P RLA brings first-ever Beautifully Clean Oral Care'...
10/06/2026
Wednesday 10 June 2026
Sky reveals pulse-pounding first teaser trailer for upco...
10/06/2026
Wuppertal June 10, 2026
Riedel Artist at the Heart of the 14th World Live Neurovascular ConferenceAt the 14th World Live Neurovascular Conference (WLNC) in Li...
09/06/2026
Last month, Spotify hosted PURE FLOWERS LIVE, a special event celebrating the re...
09/06/2026
Last month, RADAR U.K. artist Skye Newman took the stage in East London for a sp...
09/06/2026
Company to cease operating on 30 June 2026
Australian loudspeaker and amplifier manufacturer Wayne Jones Audio have announced that after much consideration,...
09/06/2026
Increases low-end weight and character
The latest plug-in release from Sheffield-based fedDSP aims to offer an all-in-one solution for users in search of mo...
09/06/2026
Introduces AI Studio Assistant, Moises Studio integration & more
Fender Studio have just announced the launch of a significant update that brings an array o...
09/06/2026
The BBC has found its Hercule Poirot.
After Deadline revealed last month that t...
09/06/2026
Filming to take place in Holmfirth
9th June 2026, London: U&GOLD is heading bac...
09/06/2026
X-Rite Pantone Launches Offset360 to Modernize Color Control Across Existing Pre...
09/06/2026
09 Jun 2026
VEON Appoints Serkan Ozturk as Chief of Staff & Strategy Officer Dubai and New York, June 9, 2026 - VEON Ltd. (NASDAQ: VEON), a global digital oper...
09/06/2026
Tuesday 9 June 2026
Katie Price: Nothing to Hide, a candid and unfiltered accou...
09/06/2026
Enni Continues to Rely on Arvato Systems - And Will Be Using AEP.EnerS4 Billing Solution
Arvato Systems to implement transformation project for SAP S/4HANA Ut...
09/06/2026
These special programmes will highlight RT 's connection with the Irish diaspora
This year, RT is marking 100 years of public broadcasting in Ireland with...
08/06/2026
At Spotify, our commitment to the LGBTQIA community is year-round. Through GLOW, our global music program, we celebrate and amplify the contributions of queer ...
08/06/2026
Get Hands-on With Keyboard & Synth Brands
GearExpo UK wouldn't be complete without some synth action, and we've got some of the industry's most ...
08/06/2026
50 popular in-ear monitoring system profiles added
The latest update for IK Multimedia's headphone-correction system has just arrived, and introduces ca...
Fujifilm launches instax mini 11 New entry model with stylish design, simple operability and premium quality instant photo prints. Also launches new mini- and square-format films in marble design 
