Sony Pixel Power calrec Sony

BRW USA s the Salto Brrs Smoo Moves For Nian

13/06/2013

BRW USA, Los Angeles directing duo The Salto Brothers pave roads with a simple joyride in the stylishly visual new :30 Bad Roads for Nissan out of TBWAG1, TBWAMoscow. Produced by Standard Films for the European markets, the spot features a perfectly smooth forest road being paved instantly as a man accelerates through in a Nissan Almera.

Click HERE to see the spot.

Bad Roads opens on a flock of pigeons and a man driving an Almera taking off. Onlookers stand awestruck as a perfectly smooth road literally falls from the sky to make his drive through cities and mountains exceptionally smooth. Guardrails, streetlights, a wildlife-caution sign and even a bridge drop into place as he navigates snow-covered woodlands. A voiceover concludes, Forget about bad roads. The all-new Nissan Almera. The super Innovation That Excites and the Nissan logo close out the spot.

BRW USA represents The Salto Brothers for U.S. commercial projects.

About BRW USA

BRW USA is a creative content and commercial production company in Los Angeles, California. The West-Coast based shop boosts a roster of A-List international and domestic directors and offers integrated creative solutions for agencies, brands and the entertainment industry. Along with award winning sister companies, Independent in London and BRW FILMLAND Milano, BRW USA has a reach that extends to Europe as well as strategic production centers across the globe. Founding Partners/Executive Producers Gianfilippo Pedrotti and Michele Nocchi can be contacted through http://www.brwusa.com

Credits:

Client: Nissan

Title: Bad Roads :30

Airdate: Currently airing in Europe

Nissan Europe: Gareth Dunsmore, Arnaud Charpentier, Elena Karpenko

Nissan Russia: Alexander Kisulenko, Viktor Kobzev

Agency: TBWAG1, TBWAMoscow

Account management TBWAG1: Ewan Veitch, Nicolas Rocca Serra, Tiny Pham

Account management TBWAMoscow: Philippe Cassia, Maria Lebetskaya, Ekaterina Pokormyak

Creative directors TBWAG1: Alasdhair MacGregor-Hastie, Rudi Anggono

Creative director TBWAMoscow: Andrey Ivanov

Creatives TBWAMoscow: Alexander Kovalenok & Dmitry Arakelov

Strategic planning: Filippo Dell-Osso, Elizabeth Camacho, Anton Shukaylo

TV producer Else: Ghislaine Byramjee

Production: Standard Films

Directors: The Salto Brothers

Producer: Jean Duhamel

Line producer: Alexia Levy

Executive production: Unit Sofa

Director of photography: Jacques Ballard

Post-production: Nightshift

Post-producer: Philippe Joubert

Editor: J r me Lozano

Special effects: One More Production

Visuel FX Supervisor and SFX: Jonathan Bennabed

3D supervisor: Mitchel Pecqueur

3D artists: Olivier Junquet, Francois-Xavier Gonnet, Romain Joly

SFX: Romain Leclerc

Matte painting: Benjamin Bardou

Flame Artist: Herv Thouement

Post-production coordinator: Chlo Juillard

Artistic Director: Johnny Alves

Executive producer: Benjamin Darras

Soundtrack: Else

Sound director: Valery Pellegrini

Sound coordinator: Fanny Mithois

Music: Run Boy Run by Woodkid, Green United Music

Copyrights manager: Marie Roche

Print producer: Marcus Philipp Sauer

###
LINK: http://news.creativecow.net/story/871853...
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