
Solutions to transform production operations for creative, technology, & value advantageFriday, September 15th, 2017 [Ottawa, Ontario, Canada] Today at IBC2017, Ross Video , the leader in Smart Production, unveiled the company's latest innovations, product, and partner announcements to support an industry undergoing unprecedented transformation.
Transformation is the rallying cry at this year's IBC. Never before has the industry been more engaged in the conversation about how to take the current state of the business, technology and organization, explode old notions of how to do things and start with a fresh slate, stated Jeff Moore, EVP of Ross Video. It feels that an incredible amount of energy has been unleashed over the past couple of years and is being directed towards these opportunities. Ross is unique in the industry, with deep production knowledge and the ability to not just provide technology, but also services and expertise to achieve transformational results for our clients creatively, technically and operationally - we call this Smart Production.
Creatively, it's all about Audience Engagement and Ross is pleased to showcase the following product innovations in support of this objective at IBC2017:
Ross Frontier game changer for AR/VS graphics Frontier utilizes the power of the Unreal 4 game engine to render hyper-realistic scenes, textures, and dynamic effects including real-time shadows, reflections, particles, and physical effects. At IBC, Ross will demonstrate Frontier, showing real-time data integration and some amazingly realistic animated human scans from recent projects.
Ross XPression Tessera & Ross Stadium / MultiScreen Workflow -Sports venues rely on Ross to produce engaging content for their in-venue big screens. At IBC, Ross will show the technology behind the largest stadium screen in the world - Atlanta's Mercedes-Benz Stadium with its' ground breaking, outrageous resolution halo board - driven pixel and frame accurately by XPression Tessera. A full system will be on display at IBC staffed by experts that work on the world's largest big-screen projects.
Ross Furio now taller, faster, & stronger Furio SE rail-based robotic camera systems now offer more elevation range, greater maximum height, and faster speeds to quickly capture even more exciting shots, much to the delight of viewers.
Ross Inception Multi-Platform Audience Engagement Inception continues to drive innovation in content production for news, social and the web. Inception version 12 will be on display at IBC with an array of new features including new Web CMS support, along with the ability for users to create custom connections to a CMS or social platform - enabling virtually any CMS.
From a technology perspective, there is much discussion and some deployment of Virtualization, IP and Data Center Technologies. Virtualization initiatives that Ross will be showcasing at Stand 11.C10 include:
Ross Virtualized News Production This workflow technology demo delivers a virtualized news production solution installed in Virtual Machines that are hosted by a single 2RU Cisco UCS server.
Ross Inception.cloud - Inception.cloud offers a fully virtualized implementation that is configured and managed by Ross in the cloud delivering clients unparalleled flexibility.
Ross Ultrix - Many of the virtualization benefits promised by IP are available today with Ultrix, a full featured ultra-efficient SDI infrastructure connectivity and processing platform. In one compact unit, Ultrix includes most of the typical infrastructure found in a facility routing at up to 4KUHD 12G rates, full audio mux/demux, clean switching, multi-viewers, MADI breakout, frame synchronizers and more. The latest software release adds support for flexible layouts for Ultriscape MultiViewers, Multi-Viewer clocks and a new frame synchronizer option.
Also at IBC, Ross will be featuring multiple IP and data center technology initiatives including:
Ross XPression support for standard IP workflows XPression now supports SMPTE ST 2022-6, 2022-7 I/O, and the current draft of SMPTE ST 2110, as well as NewTek's NDI .
Ross IP Ecosystem - Stand visitors will experience the range of Ross IP products and technologies in a system context using SMPTE ST 2110 and AIMS compliant workflows. Once again, Ross is participating in the IBC IP Showcase featuring the company's RAPTOR-EDGE gateway, XPression, SRG-series timing generator, and the BACH audio over IP platform from its COVELOZ acquisition.
Ross IP leadership and interoperability commitment Ross is an active participant in the standards bodies that are laying the foundation for IP adoption including SMPTE, AIMS, AMWA, IEEE and VSF, as well as supporting NDI. Ross is also involved in the IBC Playout, Live Production, and IS-05 control areas interoperability demonstrations including a successful implementation of AMWA IS-05 with Evertz.
Operationally, the drive is for Value and Efficiency and Ross is pleased to highlight the following value-based products at IBC2017:
Ross Graphite all-in-one production system Graphite delivers real audio, video, and graphics without compromise, plus it now ships with professionally-designed graphics packages for Studio / News and Sports. Ross is currently offering a trade-in program for competitive all-in-one systems.
Ross Abekas Mira Express - Mira Express is new for IBC, offering Rock Solid Replay at an affordable price, an ideal solution for stadiums and mid-market sports replay.
Ross CamBot - CamBot 600XY is a more affordable option for studios seeking to automate their physical and virtual productions with free-roaming pedestals.
Ross Lightning Lightning is an out-of-the-box production system designed for legislative assemblies, houses of worship, and other environments where broadcast resources and b
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
GigaCloud, a leading Ukrainian cloud service provider, and Cubbit, the first geo-distributed cloud storage enabler, today announced a new Business Alliance Part...
15/07/2026
SMPTE, the global society for media professionals, technologists, and engineers, has announced the launch of the SMPTE 110th Anniversary Campaign, a fundraising...
15/07/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, unveils the new StudioComm Model 762 Stereo Level Control, ...
15/07/2026
COW Jobs: Producer, Virtual Events - Hybrid, Full Time, Salaried
Brie Clayton July 15, 2026
0 Comments
Producer, Virtual Events (Hybrid | Full-time | ...
15/07/2026
Brazilian media organization builds nationwide CDN with Broadpeak's high-performance software for low-latency streaming and new content distribution service...
15/07/2026
DHD announces a new utility designed to increase the efficiency of its audio mixing systems during initial installation and subsequent configuration.
Anyone w...
15/07/2026
BCNEXXT Brings Next-Generation Vipe to IBC2026, Breaking the 1:1 Channel-to-Server Ratio New innovations liberate broadcasters from legacy playout infrastructur...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/07/2026
Trinity's Treasures features Ruth Negga, Eleanor McEvoy, and David Norris, a...
15/07/2026
Join geographer Dr Susan Hegarty, Engineer Tim Joyce and Architect Orla Murphy a...
15/07/2026
Home to leading manufacturers, robotics pioneers, infrastructure builders and gaming, of course, Japan is one of the world's centers of AI - building across...
14/07/2026
South end zone videoboard, cloud-based control system will be ready for 2026 football season...
14/07/2026
Redesigned website, enhanced mobile app unify content, ticketing, and personalized fan engagement...
14/07/2026
Agreement spans sponsorship sales, digital monetization, radio production, and new practice facility naming rights...
14/07/2026
Independent league adds 14 regional sports network affiliates, growing distribut...
14/07/2026
New strategy aims to unify competitions, content, fan engagement, and commercial...
14/07/2026
ESPN and Disney+ become exclusive home of PFL events in key international MMA market...
14/07/2026
Gill will oversee engineering, technology, and sports operations across the company's 64 local television stations...
14/07/2026
Submitted by North American Broadcasters Association (NABA)
As broadcasters con...
14/07/2026
Modernized mobile unit combines HOME Apps, mc 56 console, and IP infrastructure ...
14/07/2026
Every match of the 32-team tournament will air across ION and Scripps Sports platforms in English and Spanish...
14/07/2026
FloHockey to stream every game of the annual international tournament under four...
14/07/2026
Victory+ telecasts to be simulcast on TEGNA-owned station, expanding free local distribution...
14/07/2026
Plug-ins for heavy music
Avalanche Tones is the brainchild of Ava Toton, a 17-year-old musician and developer who says her goal is to make the lives of gui...
14/07/2026
Launched alongside new Singer Showcase purchase model
IK Multimedia's innovative vocal-synthesis software has just gained its latest voice add-on, the R...
14/07/2026
Registration open until 1 September 2026
The MIDI Association have revealed that the registration deadline for this year's MIDI Innovation Awards has no...
14/07/2026
88-note model completes MK4 range
Novation have just introduced the final model in their flagship MIDI controller keyboard range, the Launchkey MK4 88. Roun...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
IBC2026 has unveiled a powerful Conference programme bringing together global media leaders, technology innovators, creators, sports organisations, broadcasters...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, has delivered two highly capable outsid...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
14/07/2026
Editor's note: This post is part of the Nemotron Labs blog series, which exp...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
14/07/2026
Tuesday 14 July 2026
First look revealed for Friday the 13th prequel, Crystal ...
14/07/2026
When immersive audio dominates industry headlines, it's easy to assume that every broadcaster is preparing for an Atmos future. The reality is quite differ...
14/07/2026
Emma and Sophie from ICG's marketing team joined thousands of fellow marketers, brands and agencies at MAD//Fest London 2026, one of the UK's biggest ma...
14/07/2026
Why Trusted and Secure Media Operations Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operati...