
Q: What was it like starting out as a young woman in the industry?
A: I was very blind to the whole idea of women not being in this industry at first. I was 17 when I started out, so I was very young. At that age, you don't think about gender or any of the obstacles that come with being female. Audio school was fun and easy for me, so I decided to follow that path. After moving to Los Angeles, I realized early on that whenever you're in a studio as a woman, unless the people know you, they will usually assume that the guy knows more.
It was only then that the reality of the industry hit me like a bag of rocks. My first day interning at this pop studio was just disappointingI didn't even get to look at the console. I became so determined after that point, so I tried to give it my best all the time. Even when I had no idea what I was doing, I had good intentions. I never let my lack of experience stop me from working hard.
Q: What are you doing now?
A: I specialize in Atmos, film and record mixing. It was Alan Meyerson who got me into film scoring. While it was hard work (he works every day of his life!), it was also very rewarding, and I loved it. I eventually moved on to freelancing and dictating my own schedule, which is very liberating. It works for me because I love to work hard on a project, go all in and then finish it off and give myself a release before moving on to the next job.
I recently worked in Dubai on the live show Why? The Musical from A.R. Rahman and Shekhar Kapur. Prior to that, I assisted with the score mix for the Dune movie and did the Atmos mixes for the soundtrack release, in addition to mixing the score for Amazon Originals' adaptation of Cinderella. I used NUGEN's Halo Upmix plug-in for those projects. Some of my other recent film projects include Secret Headquarters; No Time to Die; Minions: The Rise of Gru; 9 Bullets; Love and Love Not; and Falcon Lake. I've also been working on some music recordings with a couple of bands.
Q: What types of NUGEN Audio software and plug-ins do you use to problem-solve on your projects?
A: I work in film scoring, so we're often given stereo stems. If we need to do a surround mix, we need to upmix it. So, NUGEN's Halo Upmix has been extremely helpful. Scott Michael Smith, a popular film score mixer, got me into it. He has this template where he'll take certain sounds and copy and paste them to a new track with Halo Upmix on it.
On certain stems, if it's a synth, you can drag and drop. I've started doing that, including on Amazon's Cinderella. It was the first project that I used Halo Upmix on. I experimented with it and really liked it, especially mixing the orchestral samples.
Q: What is it that you like most about NUGEN Audio plug-ins?
A: With film, because we mix samples, I use Upmix a lot now, especially whenever I have a surround mix. I did the Atmos mixes for Dune, and NUGEN worked really well for that project. It's so easy to use. The software is just genius, and I love that you can adjust the volumes of the different sides. What I'll do is print the vocal track and then an effects track, and I'll upmix the effects using Halo Upmix to create an effects surround but keep the vocal in stereo. It enables me to get creative and really helps me just specialize tracks.
Q: What advice do you have for women and other young people getting started in the industry?
As women, we bring an energy to the table that's quite a bit different from our counterparts. It's just a little more laid back sometimes, and it's a little less egotistical. In general, women have to work harder, they have to be extremely smart, and they have to walk this fine line of being assertive but not too assertive. For young women, I try to tell them not to be afraid. Just go into a job with the mindset that I did when I was younger, which is just don't be scared to mess up and, of course, stay true to yourself at your core.
Generally, if you're good at what you do and you find your community, you'll be just fine. Things will always happen, both good and bad, so it's important to find your support system. Finding someone you can go out with while also talking shop is a great stress relief and a great way to learn as well.
Lastly, what you bring to the table is what is going to define your career as an engineer, including how you react to situations. Be courageous and definitive with your decisions when you're working, and that will steer you to where you're going to end up.
For more info about Eva, visit www.evareistad.com.
More from TV-Bay
11/04/2026
Pilot phase begins for a new national infrastructure designed to safeguard academic and research data with full local data control, sovereignty, resilience, and...
10/04/2026
Bitcentral, a leading provider of professional media solutions for broadcast and digital video, will showcase its latest innovations at NAB Show 2026 (Booth W28...
10/04/2026
Frequency, the engine behind the worlds leading streaming television channels, today launched its AI platform for Frequency Studio, powering the entire channel ...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...
09/04/2026
Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments
At the 2026 NAB Show (April 19-22, Las Vegas Con...
09/04/2026
New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach
LTN announces major enhancements to its purpose-built g...
09/04/2026
Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...
09/04/2026
Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms
Layercak...
09/04/2026
Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...
09/04/2026
Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...
09/04/2026
Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...
09/04/2026
3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...
09/04/2026
Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...
09/04/2026
The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...
09/04/2026
Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...
09/04/2026
New Charging, Connectivity, and Mounting Solutions Now Available
LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...
09/04/2026
As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...
09/04/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...
09/04/2026
The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...
09/04/2026
Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...
08/04/2026
Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026.
Nevada Cit...
08/04/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...
08/04/2026
Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...
08/04/2026
Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...
08/04/2026
Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program
LynTec, a leading manufacturer of innovative ele...
08/04/2026
Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...
08/04/2026
Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...
08/04/2026
Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...
08/04/2026
Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...
08/04/2026
Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...
07/04/2026
Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...
07/04/2026
SDVI Corporation today announced the next generation of its Rally media supply chain management platform, introducing a redesigned orchestration engine that rep...
07/04/2026
Frequency, the engine behind many of the world's leading streaming television channels, at NAB 2026 will be launching new Studio services to help content ow...
07/04/2026
Ikegami USA has chosen NAB 2026 in Las Vegas as the launch platform for new additions to its range of broadcast-quality television production equipment. These w...
07/04/2026
April 19, 2026, Las Vegas Kiloview, an innovative provider of AV-over-IP technologies, will showcase its latest broadcast IP solutions at NAB 2026, presenting...
07/04/2026
Bitmovin has announced support for Server-Guided Ad Insertion (SGAI) across its playback products using HLS interstitials, enabling more advanced ad-supported s...
07/04/2026
Synamedia is unveiling AI by Quortex at The NAB show, a just-in-time AI plugin framework that applies intelligence only when needed across video processing, dis...
07/04/2026
Cuez will showcase four additions to its cloud-based newsroom, rundown and automation platform at NAB Show 2026 (April 18 22, Las Vegas, Booth N1867):
Cuez ...
07/04/2026
Designed for synchronized multi-stream playback, low-latency delivery, and real-time analytics, MATCH introduces a unified viewing experience for sports broadca...
03/04/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, today announces the launch of its new German operation and the formati...
03/04/2026
Mark Roberts Motion Control (MRMC) today announces the appointment of Nick Barthee as Chief Operating Officer, strengthening its leadership as the company conti...
03/04/2026
Net Insight introduces programmable Trust Boundaries that make live media interconnection predictable as traffic moves between facilities, networks and cloud en...
02/04/2026
Already deployed extensively by NBC Sports, FOR-A Corporation will demonstrate GoVertical! AiDi, the real-time 9:16 autocropping feature of viztrick AiDi, durin...
02/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, announced that Elite Media Technologies has selected its B...
02/04/2026
Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery
Harmonic (NASDAQ: HLIT) today announced that TDF, a...
02/04/2026
NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Formats with Auto Tracking, Development Signals Strategic Shift for FOR-A
Long reco...
02/04/2026
Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including:
New advances i...
02/04/2026
Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone year, celebrating the university'...
02/04/2026
Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...
02/04/2026
Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...