Hitting a High at Prolight Sound 2017 posted: 10/04/2017
Czech lighting manufacturer Robe lighting s.r.o. enjoyed another incredible Prolight Sound exhibition in Frankfurt, taking the opportunity to launch their new German subsidiary, Robe Deutschland GmbH; showcasing 10 new inventive and interesting products and creating another great showspace for visitors on Booth D80 in Hall 3 of the annual expo.
People packed into the stand right from the moment the show opened on Tuesday morning to the final hour on Friday afternoon. Business was brisk, the new company announcement caused an industry-wide stir, deals were completed and people also enjoyed the networking and communication opportunities, together with great vibes and traditional Czech hospitality.
CEO Josef Valchar commented, I know I have said this for at least the last five years after Frankfurt BUT once again, the show was incredible for us! It exceeded all our expectations - and they were high to start with! All the right ingredients and dynamics - including, most importantly, the people - combined to create a highly effective space for presenting our brand and the whole Robe experience'
The new live stage and a specially conceived dance piece brought fresh depth and dimension to an incredibly elaborate theatrical styled environment created for the exhibition by Robe's core creative and technical team, based on one of the world's most famous theatres, La Scala Milan.
As a busy, key European entertainment technology trade show, Prolight was a great high-impact choice for the launch of Robe Deutschland GmbH explained Robe s.r.o. Sales Director Harry von den Stemmen, during Robe's press conference as he introduced the new team led by Dieter Gross.
With the announcement made public on the eve of the show, German customers - existing, current and potential - flocked to the booth to meet and congratulate Dieter together with Martin L nner, Stephanie Walloner, Olaf Nehrenheim and Martin Opitz who are at the heart of the new company. The reaction was overwhelmingly positive and the many inquiries could be dealt with quickly, efficiently and directly by those who will be managing the business.
Robe Deutschland GmbH is based in Munich and will be exceedingly active in the forthcoming weeks and months. New appointments will also be announced shortly so watch this space!
As has become a Robe trademark at major exhibitions, imagineering an invigorating space conducive to business and communication is at the core of the stand design concept.
This year for the first time, the show became fully live' with four dancers who performed hourly in a piece choreographed and directed by Chris Manoe - who also commissioned the special soundtrack - to a team Robe brief initiated by Josef.
This combined the discipline and elegance of classical ballet with the dynamics, animation and excitement of urban street dance, complete with a storyline, as the spirit of the old theatre' returned as a ballerina to the now derelict space to protect it from new threats.
The spectacular accompanying lightshow illustrated some of Robe's coolest new products first hand, including - over and around the stage - 38 x Spikies, 18 x LEDBeam 150s, 39 x Spiiders, 4 ColorStrobes, 6 x PARFect 150s, 8 x Pointes and 10 VIVAs and one DL4S for top light.
The first part of the lightshow was all about skin tones and how Robe offers a whole range of products ideal for theatrical lighting.
A dramatic kabuki drop jolted the action from the warm glow of nostalgia and familiarity to colder, more sinister tones as a group of street kids broke into the theatre and started to vandalize.
The intruders covered the theatre with graffiti - a real graffiti artist was sourced for this - which was suddenly revealed around the walls of the stand by Robe's latest super-powerful UV Strobes - effectively creating another reveal.
A third reveal onstage saw two screens tracked off left and right to expose a back-wall of pixelPATTs and cue the final section of the five minute performance, showcasing these together with vibrant Spiider and Spikie effects, with Pointes bouncing off mirror reflectors dotted around the stage, laser-style, for the fight scenes!
The intricate stand artwork appearing on all the full set of beautifully printed drapes was created in 3ds Max.
The lighting fixtures around the stand included the Robe DL7 range of Profiles, Spots and Fresnel LED luminaires, together with DL4s, more Spiiders, PARFect 150s and LEDBeam 150s as well as Divine 60 UV floods. These were hung on drop bars as the ceiling needed to be completely flat to create the domed centrepiece above the auditorium' and bar area.
The Robe Team at prolight sound 2017 in Frankfurt
The dome featured two concentric rings of the new Anolis Ambiene intelligent down-lighters which are available in tunable white or RGBW.
In front of the stage was a full tiered comfortable theatre seating area and at the back of the stand were two enclosed demo areas. The same architectural design and continuity was carried through to the Anolis section of the stand across the aisle.
Building on last year's success, Robe again hosted a banging Wednesday night stand party, with the booth transformed into an amazing club, complete with Belgian DJ Laurent Wery in the house plus live saxophonist Michiel Sakso' Hofman who improvised and enhanced the dance grooves with a richly sensual musical addition to the mix.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS Media talks to TVBEurope about her route into the industry
By TVBEurope Staff...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
Hitting a High at Prolight Sound 2017 posted: 10/04/2017 
