Sony Pixel Power calrec Sony

Sound Devices Scores A Slam Dunk For Profeional Basketball with PIX Production Audio/Video Recorders And Acceories

28/05/2013

Since February 2012, Sound Devices, experts in audio and video products for field production, has been behind the scenes, aiding in the production of professional basketball games for the NBA. Continuing through to the 2012-2013 NBA season, the company's PIX 240i and PIX 260i Production Video Recorders have been mainstays in the league's starting lineup for broadcast and online video productions.

Headquartered in Secaucus, NJ, NBA Entertainment uses and archives audio and video feeds from every game played across the country, repurposing the footage for NBA.com, NBA TV and the NBA YouTube channel. Beginning with the company's preproduction workflows for generating nightly All-Star and Finals Mini-Movies, Sound Devices' PIX recorders helped streamline this process, speeding up turnaround time, with the videos appearing online the morning after the game.

Starting with the 2012 NBA All-Star Game, Sound Devices participated in an in-depth PIX 240 demonstration/test to see how the portable audio/video recorders would improve the league's production workflow. Sound Devices made available numerous PIX 240 recorders not only for the game footage itself, but also for player and coach interviews leading up to it. Cameras, including those from Vision Research (Phantom) and Panasonic, were located in four positions on the court, run by camera operators outfitted with special PIX 240 waist mounts designed by Sound Devices. Long BNC cables were run from the floor box around the court to the producer's position. This gave the producers access to the video feed and time code from the sidelines.

The display on the PIX 240 gave NBA producers real-time access to the content being captured, enabling the production team to make logs based on time code values, which could then easily be transferred back to post. After each quarter of the game, SSD drives from the PIX 240s were run back to the remote edit trailer that was set up specifically for the event. Sound Devices high-speed Thunderbolt I/O dock, PIX-DOCK, was then used to transfer the video files into the edit environment. This streamlined the workflow off the court, allowing the editors to start working on the material from the previous quarter while the next quarter was still being played.

The Sound Devices setup was a major improvement over the NBA's previous tape-based workflow, as previously editors would load tapes into a deck when they came back to the edit suite after each quarter. The editors would then have to shuttle through the tape to find the required shots and then individually capture each one before moving the files over to the editing environment. With the improved digital workflow, enabled by Sound Devices PIX recorders, the time code on all units were synched and notes were taken in real time for reference points, saving a significant amount of time in accessing specific shots and then having instant access to all of the different angles for that particular shot.

After its initial success with Sound Devices PIX lineup during the 2012 NBA All-Star Game, the NBA continued to employ several PIX 240s and (at the time) a prototype of Sound Devices rack-mounted PIX 260 file-based audio/video recorder for the 2012 NBA Finals. Again, four cameras were located on the court, with an additional high-center camera above the playing area, all connected to PIX 240s. A sixth camera was used with the PIX 260 prototype, to specifically record the international video feed coming into network trailers, along with 16 tracks of SDI-embedded audio, including 12 separate international audio feeds. This took care of all the international broadcast languages needed. For specialty shots, the crew was able to access the high-speed camera feeds for slow-motion, captured by the PIX recorders. This gave editors three extra camera angles from which to choose.

PIX recorders offered many advantages to the post-production team, helping the crew log material in real-time. Similar to the NBA All-Star Game, SSDs were brought back to post after each quarter and the editors were able to log time code-synched footage with the PIX recorders for an extremely efficient and streamlined workflow. The edit suite for the Finals consisted of several travel-ready Final Cut editing systems. The NBA also utilized PROMISE SANLink adapters for the 2012 NBA Finals, connected via Thunderbolt, in order to directly connect the laptops to the XSAN Storage for the edit system, which enabled the production team to utilize both PIX and SANLink to immediately transfer the files from the SSD's so they were instantly available to the editors. This enabled files to be utilized a few minutes after the start of the next quarter.

As a result of the major improvement in speed and overall enhanced production workflows, Sound Devices new PIX 240i's and PIX 260i's returned to the court for full deployment throughout the 2012-2013 NBA season, including the 2013 NBA All-Star Game, as well as international events such the NBA China Games.

As a recent upgrade to its PIX 220 and 240 recorders, PIX 220i and PIX 240i now offer Apple ProRes 4444 recording from video sources over 3G-SDI (4:4:4 RGB or YCbCr) as well as five-inch IPS-based LCD panels, with accurate color rendition and consistent off-axis viewing response. Recording 4:4:4 offers productions superior color precision for applications in chroma-keying, color-grading and multi-generational editing. PIX 240 and PIX 240i users now have the ability to record into Apple ProRes 4444, which offers impressive quality with 4:4:4 sources and workflows involving alpha channel transparency. With its 12-bit, 4:4:4 capability, the PIX 240 and PIX 240i can record 330-Mbps Apple ProRes 4444 files that are perceptually indistinguishable from the original source material. Popular cameras with 4:4:4 capable outputs includ
LINK: http://news.creativecow.net/story/871689...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

21/07/2026

HDHomeRun Enables Operation During Internet Outages

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

Calif. Federal Judge Pauses Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

AWARN Rebuts Weigel Claims of 3.0 EAS Problems

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

FCC Announces Tentative Agenda for August Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

21/07/2026

VIDA Introduces QC Manager for Collaborative Quality Cont...

New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...

21/07/2026

Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SIGGRAPH 2026

Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...

21/07/2026

Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K

Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K Brie Clayton July 20, 2026 0 Comments Colorist blends vintage film looks to shape...

21/07/2026

Which USS Defiant Pulse Phaser effect is better?

Which USS Defiant Pulse Phaser effect is better? Graham Quince July 20, 2026 0 Comments Aargh, ever since @DarkRavenProductions posted a comment ask...

20/07/2026

SVG All-Stars: Rob Coons, Senior Director, StudentU, Big Ten Network

The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten The sports-product...

20/07/2026

Give Me the Backstory: Get to Know Stacey Lee, the Filmmaker Behind Murder 101

By Lucy Spicer One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...

20/07/2026

Graph Tech Guitar Labs open UK Online Store

Product range now readily available in the UK Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...

20/07/2026

Audeze launch the Maxwell 2 ANC

Popular headset gains active noise cancellation The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...

20/07/2026

The National Film and Video Foundation (NFVF) Call for Public Screening funding applications for Cycle 1, 2026/27 financial year is Open

The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...

20/07/2026

Telemundo Inks Another Major U.S. Spanish-Language Soccer Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

HDHomeRun Enables Operation During An Internet Outage

Share Copy link Facebook X Linkedin Bluesky Email...

20/07/2026

Starfish highlights flexible, scalable transport stream p...

Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...

20/07/2026

Bitfocus makes the connections at IBC2026

Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...

20/07/2026

Mediagenix Introduces Trusted Agentic AI Operating Model...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...

20/07/2026

Big Blue Marble Cloud DRM nominated for Streaming Media R...

Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards. Only four pro...

20/07/2026

Sky brings free global roaming to millions of loyal customers when they choose Sky Mobile

Monday 20 July 2026 Sky brings free global roaming to millions of loyal custome...

20/07/2026

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communities to Amazon DSP

Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...

20/07/2026

RT secures exclusive free-to-air Irish rights to the 2030 FIFA World Cup

FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history Over 1 million viewers watched live on RT 2 as ...

20/07/2026

At SIGGRAPH, NVIDIA Advances Graphics and Simulation With Agentic and Physical AI

At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...

20/07/2026

Bristol Myers Squibb Building Life Science Industry's Most Advanced AI Factory on NVIDIA Vera Rubin

Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...

19/07/2026

Halftime Show at FIFA World Cup Final Joins a Litany of Firsts for the Quadrennial Event

Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...

19/07/2026

More Than Just a Game: FIFA World Cup's Lance Brass Breaks Down Stadium Production and Entertainment

The stage is set: three-time champion Argentina will defend its World Cup title ...

19/07/2026

Acustica reveal Mystic 2

Channel strip plug-in gets upgraded Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...

18/07/2026

More Than Just a Game: FIFA World Cups Lance Brass Breaks Down Stadium Production & Entertainment

Topics include pre-match ceremonies, live performances, the tournament's fir...

18/07/2026

As the Final Approaches, FIFA and HBS Take Stock of a World Cup That Rewrote the Production Playbook

When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...

18/07/2026

IK Multimedia add Brown Panel Signature Collection to TONEX

Captures nine sought-after Fender amps IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...

18/07/2026

Frap Tools update the Magnolia

Latest batch ships alongside firmware update Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...

18/07/2026

Netflix Viewing Hit Record 97 Billion Hours in First Half of 2026

Share Copy link Facebook X Linkedin Bluesky Email...

18/07/2026

YouTube's Creative Ecosystem Contributed $60 Billion to U.S. GDP

Share Copy link Facebook X Linkedin Bluesky Email...

17/07/2026

SVG GameDay, Ep. 24: Mercedes-Benz Stadiums Cole Gallagher - Supporting Shows in the ATL

In-venue and creative video staffers at the professional and collegiate level ha...

17/07/2026

Brooklyn Bowl Williamsburg Stagehands Vote to Join IATSE Local 4

Production workers at Brooklyn Bowl's Williamsburg location voted 15-1 to join IATSE Local 4. The bargaining unit covers 24 production workers at the venue,...

17/07/2026

DAZN and ADI Predictstreet Announce Exclusive Global Prediction Market Partnership

DAZN and ADI Predictstreet have announced an exclusive global strategic partners...

17/07/2026

Zixi and Comcast Technology Solutions Announce Integration for C-Band Satellite Replacement

Zixi and Comcast Technology Solutions (CTS) have announced a strategic integrati...

17/07/2026

Professional Fighters League Announces Multi-Year Partnership with ESPN in Brazil

Professional Fighters League (PFL) has announced a multi-year partnership with E...

17/07/2026

Spectrum Business Launches Spectrum TV Control Pro for Multi-Screen Venue Management

Spectrum Business has announced Spectrum TV Control Pro, a centralized app-based...

17/07/2026

Clark Wire and Cable Appoints Rick Fernandez as Latin American Representative

Clark Wire and Cable has announced that Rick Fernandez, Managing Director of Axxion Consulting, will serve as Independent Manufacturers Representative for Centr...

17/07/2026

TikTok, NBA, and WNBA Announce Multi-Year Global Content Partnership

TikTok, the NBA, and the WNBA have announced a multi-year global content partnership covering highlights distribution, creator access to marquee events, live-ga...

17/07/2026

MSG Entertainment Files Defamation Lawsuit Against Wired Over July 9 Article

Company alleges article contained false and misleading claims regarding customer data...

17/07/2026

Ratings Roundup: Argentina-England Semifinal Breaks Records for FOX; MLB All-Star Game Is Most Watched Since 2018

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

17/07/2026

American Pachuco Gives a Legend of Stage and Screen His Due

(L-R) Edward James Olmos, Luis Valdez, Lou Diamond Phillips and Lupe Valdez attend American Pachuco: The Legend Of Luis Valdez Premiere during the 2026 Sundan...

17/07/2026

Sonuscore introduce Elysion Elements

Full engine access with reduced soundset Sonuscore have steadily been introducing a selection of reduced-cost and free versions of their flagship products r...

17/07/2026

Arturia AstroLab Silver & KeyLab Mk3 Ultra

Two new special-edition models revealed Over the past week, Arturia have launched special-edition versions of both their premium MIDI controller and stage p...