Pixomondo to open London studio for VFX and virtual production

Studio will be closely integrated with the companys existing German operations, located in Frankfurt and Stuttgart

By Jenny Priestley

Published: September 9, 2021 Updated: September 10, 2021

Studio will be closely integrated with the company's existing German operations, located in Frankfurt and Stuttgart

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Visual effects studio Pixomondo (PXO) is opening a new London division, which will offer VFX and virtual production services.

Possible sites for the new studio are currently being considered. The London studio will be headed by former MD of pre-production at Framestore, Alex Webster, and will be closely integrated with the company's existing German operations, located in Frankfurt and Stuttgart.

data-src=https://www.tvbeurope.com/wp-content/uploads/2021/09/alex-webster-726x484.jpg alt= width=272 height=181 data-srcset=https://www.tvbeurope.com/wp-content/uploads/2021/09/alex-webster-726x484.jpg 726w, https://www.tvbeurope.com/wp-content/uploads/2021/09/alex-webster-353x235.jpg 353w, https://www.tvbeurope.com/wp-content/uploads/2021/09/alex-webster-768x512.jpg 768w, https://www.tvbeurope.com/wp-content/uploads/2021/09/alex-webster-1536x1024.jpg 1536w, https://www.tvbeurope.com/wp-content/uploads/2021/09/alex-webster-2048x1365.jpg 2048w data-sizes=(max-width: 272px) 100vw, 272px />Alex Webster Over the last few years I have witnessed first-hand the speed with which the integration of virtual production with visualisation is reshaping the VFX industry, said Webster. PXO is driving innovation in this space and making VP central to its workflow, becoming one of the most agile and creative studios working in the industry today. I'm thrilled to be working in close collaboration with the whole PXO team to design and build a state of the art integrated VP studio, which will combine teams in concept art, previs, virtual art and in-camera VFX with a brand-new LED volume in the UK.

Pixomondo already has offices in Los Angeles, Vancouver, Toronto, Montreal, Frankfurt and Stuttgart. Its Toronto virtual production stage is the set for season four of Star Trek: Discovery as well as the forthcoming Star Trek: Strange New Worlds.

Jonny Slow, PXO CEO said: We could not be more excited to be welcoming Alex to the PXO team as we continue to roll out our growth plans. We have our roots in Europe, and Germany remains a central and crucial part of our VFX production and artistry capabilities. Adding a London presence to complement this strong foundation, focused on virtual production and run by Alex, will ensure that we can continue to expand our offering to clients, and service the significant amount of demand for these services in the UK and Europe.

London is second only to Los Angeles for physical production services and home to a significant number of hugely talented crew, experienced in high-end TV and Film production. Virtual production demands that we locate ourselves close to these facilities and talent. A significant push during 2020 from the UK Department of International Trade to make the UK a virtual production Centre of Excellence, as well as investment from Mayfair Equity Partners, has allowed this part of our plan to be accelerated. I very much look forward to working with Alex in the years to come, added Slow.

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